Strategy and management capabilities for today’s data-inspired marketers.

The ANA Data and Analytics Practice builds the marketing technology capability that supports people-based marketing at scale, enabling optimal marketer decision-making to generate measurable business results.

From hands-on training, international awards program and case studies, conferences, webinars, and face-to-face networking opportunities, we’re committed to delivering the information you need now to drive growth — and dedicated to advocating on issues that affect the data marketing and analytics industry.

We feature a wide breadth of topics to help our members better understand how data can shape and drive consumer behavior; how to build a data-centric organization; data issues such as data quality, privacy and governance; and emerging technologies like blockchain and machine learning.

Who We Serve

CMO's, Client-Side Marketers and Solution Providers

Marketing Analysts and Data Scientists

The Industry

Celebrate Data-Inspired Excellence

Founded in 1929, the International ECHO Awards recognize original ideas and brilliant execution and are considered by many the leading global award for today’s data-driven storytellers. Past winners have included global client-side marketers, agencies, and consultants who have displayed exceptional command over data-driven marketing methods.

This year’s competition attracted over 400 entries from 22 different countries, and each region of the globe was represented with entries. There were a total of 89 winners in 31 categories who received gold, silver, and bronze awards. More than 400 marketing executives representing 23 countries served as judges for the competition.

 

Resources, Advocacy, and Support

Protecting Your Ability to Responsibly Collect and Use Data

More information coming soon!

Find out what ANA membership can do for you

Contact a member representative today

Already a member?

See how you can get involved with the ANA Data and Analytics Practice. Contact Bill Grover at bgrover@ana.net for more info.


Data and Analytics Partners