Data, Analytics, and Technology

The Data and Technology practice provides the data strategy and management capability needed to drive growth for your organization. We build the marketing technology capability that supports people-based marketing at scale, enabling optimal marketer decision-making to generate measurable business results.

We’re dedicated to advocating on issues that affect the data marketing and analytics industry via ANA Government Affairs. Issues include privacy, transparency, codes of conduct, and standards that affect the entire industry.


How We Do It


ANA 2020 MarTech Glossary

As the marketing technology landscape continues to grow and new vendors, services, and solutions providers expand the ability of CMO’s to drive growth through the increased performance of their marketing efforts, today’s marketers demand a trusted resource to better understand the myriad of terminology associated with increasingly complex tech stacks. Intended to aid this effort, the ANA’s Data and Technology Practice has curated a collection of marketing data and technology terminology citing publicly published definitions from industry leading data, MarTech, and AdTech companies and trade organizations including: Adobe, Gartner, HubSpot, IAB, IBM, Lean Methods Group, LiveRamp, The Customer Data Platform Institute, and The Performance Marketing Association

Download the ANA Martech Glossary

California Consumer Privacy Act

The ANA works tirelessly to advocate for and support the needs of members across a wide variety of legislative and regulatory issues at the state and federal levels. One law that has become an area of significant consideration for marketers and consumers is the recently enacted California Consumer Privacy Act (CCPA). The law provides important privacy protections for consumers and imposes new responsibilities on data providers, brands, advertisers, and a host of others in the advertising and marketing industry.

In response to the CCPA, the ANA has taken several important steps to help members navigate and interpret the law’s requirements and develop strategies to help facilitate compliance. This document, titled the California Consumer Privacy Act Guidance, provides a set of nonbinding principles and best practices to assist ANA members and the industry in meeting the requirements of the CCPA.

Download ANA's CCPA Guidance Document




The ability to responsibly use data is the foundation of successful marketing and advertising, but at any moment federal or state policies and regulations could severely curtail your ability to use data.

We advocate before Congress, federal agencies such as the FCC and FTC, and legislatures in all 50 states to protect your ability to responsibly collect and use data. Our goal is to ensure that the self-regulatory framework is strong and robust, and pre-empts the need for burdensome regulations

More information coming soon





With a best-in-class education offering and suite of marketing intelligence research and benchmarks, we ensure your organization and talent are second to none.

Whether it’s certifying your talent for the data-driven future with credentials or pulling from insightful and actionable research, our programs help you gain a powerful competitive edge.


become a better marketer





Bringing together both the buy and sell sides of the marketing ecosystem, our events accelerate marketer and solutions provider networking more effectively and efficiently than any other organization.

We accelerate the process of scouting business partners and then building meaningful relationships with people who are leading ideas into action through our conferences, events and committees.


Build your network


Who We Serve


CMOs and Client-Side Marketers


Data and Marketing Solutions Providers


The Industry




Learn what ANA membership can do for you