2020 ANA International ECHO Awards - Categories

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Creative excellence and the ability to produce results are important data points that agencies, clients, and bosses rely on to make marketing decisions.


That's the yardstick of ECHO.


Sectors
  • Automotive
  • Business Products (NEW)
  • Business Services (NEW)
  • Consumer Products (NEW)
  • Consumer Services (NEW)
  • Financial Services
  • Not-for-Profit
  • Health and Wellness
  • Publishing, Entertainment, and Media
  • Retail
  • Technology and Communications
  • Travel and Hospitality

 

 

Channels
  • Best Use of Email
  • Best Use of Social Media
  • Best Use of Direct Mail
  • Best Use of Search (NEW)
  • Best Use of Display (NEW)
  • Best Use of Experiential
  • Best Use of Mobile (NEW)
  • Best Use of Website
  • Best Use of Video Content

Craft

  • Best Art Direction
  • Best Copywriting
  • Best Use of Branded Content (NEW)
  • Best Use of Creative Storytelling
  • Best Use of Data-Driven Technology (NEW)

Special
  • Best Data-Inspired Insight (NEW)
  • Best Integrated Campaign
  • Best Use of Emerging Technologies (NEW)
  • Best Customer Loyalty Campaign 
  • Best Customer Engagement (NEW)
  • Best Customer Acquisition Campaign
  • Best Campaign Under $250K
  • Best Campaign for CSR/Social Good
  • Best B2B Campaign
  • Best Innovative Product Development
  • Best Multinational Campaign (NEW)