$6,000 Team Training Credit

As part of the ANA membership benefits, member companies have one $6,000 credit per membership year.  The ANA School of Marketing offers a comprehensive curriculum of marketing workshops. Half-day, full-day, and multiple-day options focused on a single- or multiple-topic solutions are available. Members can use this credit to fund a half-day workshop or offset the cost of a full- or multiple-day workshop program.*

The standard workshop price is $12,000 for a one-day workshop and $24,000 for a two-day program. You can use your $6,000 credit to reduce the cost of the workshop. Below is a list of our workshops. For more information, please feel free to contact your ANA Training Representative, or email training@ana.net.

*The training credit is available to ANA members whose dues are current. The credit can only be used to fund a half-day ANA School of Marketing on-site training workshop or reduce the cost of a one- or multiple-day onsite corporate workshop. It cannot be exchanged for any other ANA service, be used to reduce an ANA dues payment, or be given to another company. Each ANA member company can redeem only one $6,000 credit per company per dues year. This credit is good for a 12-month period, starting on the member company's anniversary month.

Use Your Training Credit Now

You may use your training credit towards any one of the workshops below:

  Full Day

Half Day
Workshop Options

Marketplace Strategy and Planning
Strategic Marketing
Aligning Marketing to Sales
Marketing Innovation  
Multicultural Marketing
Marketing Research  
Brand Building
The Art & Science of Brand Building
Brand Management Fundamentals  
Customer Centricity
Customer Centricity
From Insights to Great Messaging
Customer Experience Design
Marketing Plan Development
Marketing Plan In A Day  
Marketing Matters - Managing the Tools and Techniques to Take Brands to the Next Level  
Agency Relations
Optimizing Agency Relations
Assignment Briefing  
Elevating Your Creative
Optimizing Your Ad Production Spend: An Integrated Approach  
Marketing and Media Communications
Integrated Marketing Communications
Media Strategy  
Digital Marketing
Social Media
Mobile Marketing
Sports Sponsorship  
Winning Email Marketing Strategies
Content Marketing
Effective Writing for Any Platform
ThinkLab Two Day Only  
Marketing Accountability
Marketing Measurement  
Big Data for Marketers    
Procurement Beyond Savings
Marketing Organization and Capabilities
Integrating Across The Organization  

Other important information about the ANA's School of Marketing workshops:

  • Our standard workshops provide insight into the essential principles of the topic area you choose. Every workshop incorporates case studies, best practices, and exercises to ensure your team has a highly interactive session that is relevant to your organization's needs.
  • Customized workshops provide you with content that specifically addresses your training needs. Customization can include the development of a new training module, research into additional company-specific case histories, or the incorporation of your unique process and procedures into a standard program. Customization fees will be estimated once the course parameters are outlined. 
  • Instructor travel and workshop material costs are incremental.