Onsite Half-Day Training Benefit

ANA Member companies, as part of their membership, are offered one half day workshop per membership year. This benefit allows you to build the marketing effectiveness, efficiency, and ROI of your marketing teams. The ANA SOM offers you a comprehensive curriculum of 18 half-day workshops that you can choose from. These workshops are excerpts from the ANA training lineup of 30 full-day marketing training workshops.

Your half-day onsite training benefit may also be applied to a full day workshop. If you would like to learn more about this option, please feel free to contact your ANA School of Marketing Regional Manager, or email training@ana.net.

*The training credit is available to ANA members whose dues are current and it may not be transferred to another company. Each ANA member company is entitled to one half day workshop per membership year. The half-day benefit is good for a 12-month period, starting on the member company's membership renewal month.

Use Your Onsite Half-Day Benefit Now

See below for a full list of onsite options:

  Full Day

Half Day
Workshop Options

Marketplace Strategy and Planning
Strategic Marketing
Aligning Marketing to Sales
Marketing Innovation  
Multicultural Marketing
Marketing Research  
Brand Building
The Art & Science of Brand Building
Brand Management Fundamentals  
Customer Centricity
Customer Centricity
From Insights to Great Messaging
Customer Experience Design
Marketing Plan Development
Marketing Plan In A Day  
Marketing Matters - Managing the Tools and Techniques to Take Brands to the Next Level  
Agency Relations
Optimizing Agency Relations
Assignment Briefing  
Elevating Your Creative
Optimizing Your Ad Production Spend: An Integrated Approach  
Marketing and Media Communications
Integrated Marketing Communications
Media Strategy  
Digital Marketing
Social Media
Mobile Marketing
Sports Sponsorship  
Winning Email Marketing Strategies
Content Marketing
Effective Writing for Any Platform
ThinkLab Two Day Only  
Marketing Accountability
Marketing Measurement  
Big Data for Marketers    
Procurement Beyond Savings
Marketing Organization and Capabilities
Integrating Across The Organization  

Other Important Information about Your ANA School of Marketing Onsite Half-Day Benefit:

  • Your half-day workshop will provide insights, best practices, frameworks, and tools for the topic area you choose. Every ANA SOM workshop incorporates case studies and exercises to ensure your team has a highly interactive session that is relevant to your team’s needs and that helps you to improve your marketing effectiveness, efficiency, and ROI. 
  • On-sight workshops are designed to meet the needs of the ANA Membership. Customization of a workshop to meet your specific needs is available for an incremental fee. Customization includes, but is not limited to the development of a new training module, research into additional company-specific case studies, the incorporation of your unique process and procedures into a workshop, etc. If customization is desired, the incremental fee will be determined when scope is discussed with your ANA SOM Regional manager and the workshop instructor.
  • Instructor travel and workshop material costs are incremental to any ANA SOM workshop. 
  • Questions: Please feel free to contact your ANA School of Marketing Regional Manager, or email training@ana.net.