Marketing Dictionary

The ANA has partnered with MASB (The Marketing Accountability Standards Board) and other associations to launch “Common Language”, a new industry-wide Marketing Dictionary.

This open-source, curated wiki library of definitions and marketing terms combines the insights of leading marketing academics, associations, and subject matter experts for the benefit of clients, agencies, media firms, students, press, and the entire marketing ecosystem.

Members are encouraged to utilize this new public resource, share with colleagues, and offer suggestions.