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Conference Agenda

All sessions listed below are in Eastern Time (ET).

TIME EVENT DETAILS LOCATION
Tuesday, October 25, 2022
12:00pm
- 8:00pm
REGISTRATION

Gatlin 1 Reg. (IN-PERSON ONLY)
12:00pm
- 4:30pm
WELCOME REFRESHMENTS  

Gatlin Foyer (IN-PERSON ONLY)
1:00pm
- 5:00pm
TOURNAMENTS  

IN-PERSON ONLY

Golf Tournament

ANA's Masters of Marketing Golf Tournament is a scramble format with a shotgun start. Foursomes are arranged by ANA. Clubs and shoes are available to rent in the clubhouse's pro shop. We will have two contest holes where players can compete against professionals from the LPGA tour as well as prizes for the winning foursome. Lunch will be provided starting at 12:00 pm.

Golf Course Clubhouse (IN-PERSON ONLY)

Tennis Tournament

ANA’s Masters of Marketing Tennis Tournament is a mixed doubles round robin format, arranged by a tennis pro. Tournament play will begin at 1:00pm, with boxed lunches and warm-ups to start at 12:00pm.

Please note that tennis is now sold out. To be added to the waitlist, please email Meghan Salome at msalome@ana.net.

Tennis Courts (IN-PERSON ONLY)
2:00pm
- 4:00pm

Golf Clinic with LPGA Teachers

The LPGA will be offering a free golf clinic for conference attendees who would like to participate in golf but do not wish to play in the tournament. You do not need to bring or rent clubs to join us. Limit 25 participants.

Please email David Buzby at dbuzby@ana.net with your name, contact info, and skill level (beginner, intermediate, or advanced) to register.

Golf Course Clubhouse (IN-PERSON ONLY)
3:00pm
- 3:50pm
CONFERENCE KICKOFF SESSIONS (seating is limited - first come, first served)

(IN-PERSON ONLY)

RETAIL MEDIA: WALMART CONNECT, PEPSICO AND P&G REVEAL WHAT IT TAKES TO ‘GET THE W’ (Presented by Walmart Connect)

As consumers increasingly search and discover in more omni ways, shopping moments are blurring – and the best retail media platforms are delivering multiple connection points, for advertisers to engage, inspire and convert customers. Join Walmart Connect, PepsiCo and P&G to learn how their brands came together to activate an omnichannel retail program that turned football’s big game into big sales.  The result? A touchdown for the win!

Jacques Hagopian
SVP, North America Marketing Procter & Gamble
Kara Rousseau
VP, Marketing Walmart Connect
Todd Wetmore
Merchandising Director Walmart Food Merchant
Mic Zavarella
VP, Marketing PepsiCo
Gatlin A2 (IN-PERSON ONLY)

WHAT 30,000 CONSUMERS + 20 EXPERTS TELL US ABOUT THE NEXT DECADE (Presented by dentsu)

Speaking with 30,000 consumers, world-renowned futurists, academics, authors and experts, we charted the long-term consumer trends shaping the decade. Consumers will outright reject brands that can’t demonstrate their commitment to sustainability. We are about to witness paradigm shifts in how consumers define their identity and an explosion of virtual environments where they’ll come together as communities and take a break from interruptive advertising. We will expect technology enhancements to the human body but, at the same time, place a greater premium on customer experiences where human interactions complement or supersede tech-enabled services.

The transformation we’ve seen so far in the 2020s is merely the springboard for an even faster-paced tomorrow - learn how brands are expected to invent the future instead of playing catch up with it.

Jeff Greenspoon
President Global Solutions dentsu
Leah Meranus
Chief Media Officer dentsu X US
Gayle Troberman
CMO iHeartMedia
Gatlin A3 (IN-PERSON ONLY)

CREATING COAST TO COAST MAGIC THROUGH LOCAL: A DISNEY & USPS CHRISTMAS STORY (Presented by Disney Ad Sales)

The power of brands reaching local audiences through media that connects on a personal level is undeniable. When the impact of the campaign is scaled nationally, the results can be “holiday magic.” Join Disney and the United States Postal Service as we share insights behind the story Dear Santa, a new holiday docuseries debuting in December on ABC and Hulu. This game-changing partnership will make you think about local differently as it delivers heart-warming stories from hometowns to a national platform.

Christian Divino
Vice President Disney Advertising Sales
Jennifer Donohue
Senior Vice President Disney Advertising Sales
Chris Karpenko
Executive Director USPS
Gatlin A4 (IN-PERSON ONLY)
4:00pm
- 4:50pm
REPEAT OF KICKOFF SESSIONS (seating is limited - first come, first served)

(IN-PERSON ONLY)

REPEAT SESSION 1 (Presented by Walmart Connect)

Gatlin A2 (IN-PERSON ONLY)

REPEAT SESSION 2 (Presented by dentsu)

Gatlin A3 (IN-PERSON ONLY)

REPEAT SESSION 3 (Presented by Disney Ad Sales)

Gatlin A4 (IN-PERSON ONLY)
6:00pm
- 7:30pm
OPENING WELCOME RECEPTION PRESENTED BY YAHOO

Gatlin Terrace (IN-PERSON ONLY)
7:30pm
- 8:45pm
DINNER PRESENTED BY A+E NETWORKS

Peter Olsen
President, Advertising Sales A+E NETWORKS
Peter Micelli
CEO Range Media Partners
Sebastian Ballroom (IN-PERSON ONLY)
8:45pm
- 9:30pm
A SPECIAL CELEBRATION HOSTED BY MASTERCARD

Sebastian Ballroom (IN-PERSON ONLY)
9:30pm
- 10:30pm
POST RECEPTION  

Sebastian Foyer (IN-PERSON ONLY)
Wednesday, October 26, 2022
7:00am
- 8:00am
BREAKFAST PRESENTED BY PINTEREST

INSPIRATION IS RECESSION-PROOF

As costs rise and a recession looms, marketers are on a mission to prove the value of every channel but in the rush to find the places where people are still spending, you might be leaving precious dollars on the table. In this session, hear from Pinterest’s JJ Hirschle on why inspiring customers for the long-term is just as urgent as driving purchases in the short-term.

JJ Hirschle
Head of U.S. Partnerships Pinterest
Sebastian Ballroom (IN-PERSON ONLY)
8:00am
- 8:40am
OPENING REMARKS View Video and Presentation Gatlin C/D (HYBRID)
8:50am
- 9:28am

CREATIVITY AS A FORCE FOR GROWTH

Growth creates value that leads to economic good, which in turn, enables doing greater good for society and for the planet.  As we continue to face disruptions in the world around us, it may be more important than ever to double down on our core job, our collective priority and responsibility, and the superpower that no other industry has – creativity for growth.

Marc Pritchard
Chief Brand Officer The Procter & Gamble Company
View Event Recap and Related Materials
Gatlin C/D (HYBRID)
9:20am
- 10:00am

EVOLVING WITH CREATIVITY

Four years ago, eos embarked on a journey to reboot their brand strategy and recapture cultural relevance. In this session, CMO Soyoung Kang will bring you behind the curtain, to share how the brand tapped into its heritage as an OG disruptor in influencer marketing, evolved its approach to modern-day marketing at the speed of culture, and successfully reconnected with their Gen Z superfans, while winning awards and driving growth.

Soyoung Kang
Chief Marketing Officer eos Products
View Event Recap and Related Materials
Gatlin C/D (HYBRID)
10:00am
- 10:30am
NETWORKING COFFEE BREAK  

Gatlin Foyer (IN-PERSON ONLY)
10:00am
- 10:20am

TURNING CONVERSATIONS INTO CUSTOMERS: HOW BRANDS CAN TAP INTO SOCIAL MEDIA TO CREATE IMMERSIVE SHOPPING EXPERIENCES

Selling where people are is no longer enough; brands need to show up in the conversation. This session will explore innovations in social commerce, and how brands like Walmart and Twitter are revolutionizing the shopping experience by bringing engaging and immersive experiences to their customers.

Alexandra (Alex) Kennedy
Director, Twitter Client Solutions - Retail/Travel Twitter
Justin Breton
Director, Brand Experiences & Strategic Partnerships Walmart
VIRTUAL ONLY
10:30am
- 10:40am

SPECIAL INTRODUCTION

During this session, Simon Cook, CEO LIONS - organisers of the Cannes Lions International Festival of Creativity - will discuss the evolving role of the global benchmark for creativity. When the global industry changes the criteria, and what 'best practice' looks like on the global stage, we have an opportunity to go beyond recognition and celebration - and use the benchmark as a tool to meaningfully shape the world around us. 

Simon Cook
CEO LIONS
10:40am
- 11:20am

HOW CREATIVITY CAN FUEL BUSINESS GROWTH

For marketers, creativity should be about so much more than advertising. By tapping into the power of creativity, marketing becomes a way to solve real consumer problems. This people-first approach helps to create and grow brands that connect with consumers in relevant ways.

Creativity is a key driver of growth and should be at the heart of all areas of business. By shifting from creativity as a function to creativity as a mindset, it transforms what’s possible. In this session, AB InBev will share how building a creative culture has been a key to fueling growth.

Marcel Marcondes
Global Chief Marketing Officer AB InBev
View Event Recap and Related Materials
Gatlin C/D (HYBRID)
11:20am
- 11:55am

WHAT WOULD HENRY FORD THINK?

What would Henry Ford think of Ford Motor Company’s transformation from the Model T to today? Ford’s Global CMO, Suzy Deering speaks about Ford’s purpose, evolution, and keeping one of the world’s most iconic brands fresh, innovated, and customer-centric. 

Suzy Deering
Global Chief Marketing Officer Ford Motor Company
View Event Recap and Related Materials
Gatlin C/D (HYBRID)
11:55am
- 12:30pm

DRIVING GROWTH WITH A PURPOSE: CHIPOTLE IS CULTIVATING A BETTER WORLD

Chipotle’s growth has accelerated since 2017, adding more than $3.8 billion in annual sales (+75%) behind a new marketing strategy, embracing the digital ecosystem, and restaurant unit expansion.  Through it all, the Brand’s purpose of “Cultivating a Better World” has been the foundation and North Star for the Company. Hear Chris Brandt, Chipotle’s CMO, share how they changed how people thought about real food, weathered the pandemic, championed the plight of farmers, and reinforced Chipotle’s Food With Integrity principles to bring responsibly sourced, unprocessed, fresh ingredients to more people.

Chris Brandt
Chief Marketing Officer Chipotle Mexican Grill
View Video and Presentation
Gatlin C/D (HYBRID)
12:30pm
- 2:00pm
LUNCH PRESENTED BY GOOGLE

MARKET AT THE SPEED OF CONSUMERS

The world is more complex than ever. We’ll take a look at shifts in consumer behavior, as tracked over the last 10 years by Think with Google, to better understand what people expect of brands. Then, Natalie Zmuda, Global Editor in Chief of Think with Google, will sit down with Karen Sauder, President Global Clients and Agency Solutions, to discuss the ways marketers, and Google, are navigating uncertainty to drive growth now and build resilience for the future.

Karen Sauder
President, Global Client and Agency Solutions Google
Natalie Zmuda
Head, Think with Google Google
Sebastian Ballroom (IN-PERSON ONLY)
12:32pm
- 12:46pm

DEFENDING YOUR MARKETING BUDGET FOR THE C-SUITE

Marketers are entering a perfect storm in 2023 – a likely economic downturn, combined with low consumer confidence, rising acquisition costs and privacy sensitivity. Traditionally, such pressure leads to short-termism. Long term thinking becomes a luxury, while survival becomes a priority. And marketing budgets are almost always among the first casualties.

But you know that the brands which cut their marketing spend in a recession lose out the most.

So how can you safeguard your budget in such an environment?

This session draws on insights from the marketing and commercial performance of the world’s biggest brands during previous periods of economic uncertainty, giving you the data and stories you need to build your budget defense, and perhaps even successfully argue the opportunity for more.

Fleur Sohtz
CMO Analytic Partners
VIRTUAL ONLY
12:46pm
- 1:06pm

INVESTOPEDIA EXPRESS SPECIAL EDITION: 2023 MARKETING FORECAST

Dotdash Meredith presents this special edition of Investopedia Express, the weekly podcast dedicated to investing stories educated investors need to know. In this episode, host Caleb Silver interviews leaders in advertising from the ANA's 2022 Masters of Marketing conference. Hear insights on the state of the industry and what lies ahead from four senior marketing executives.

Norman de Greve
Chief Marketing Officer CVS Health
Bob Liodice
CEO ANA
Gary Osifchin
Chief Marketing Officer and GM, Hygiene US Reckitt
Maggie Schmerin
Head of Global Advertising United Airlines
Caleb Silver
Editor in Chief Investopedia
VIRTUAL ONLY
1:06pm
- 1:21pm

A+E NETWORKS: CONTENT MARKETING LUNCH & LEARN

Grab lunch and get those creative juices flowing as you re-energize with a collection of A+E Networks’ branded content case studies showcasing creative originally featured on-air and across digital platforms.

VIRTUAL ONLY
1:45pm
- 3:45pm
ONGOING NETWORKING COFFEE BREAK  

Gatlin Foyer (IN-PERSON ONLY)
2:00pm
- 2:15pm

2022 CLASS OF RISING MARKETING STARS

Once again, the ANA will present Rising Marketing Star Awards to four of the best and brightest young marketers from member companies. Nominated by a senior executive in their marketing organization, these individuals, all 30 years old or younger, have shown competence, aptitude, leadership, and professionalism in the field of marketing.

Gatlin C/D (HYBRID)
2:15pm
- 2:50pm

RESPONSIBLE MARKETING: A FRAMEWORK FOR GROWTH THROUGH DIVERSITY

While many brands and agencies are making inroads with DEI, most are only solving part of the equation – especially when it comes to increasing diversity and equity across creative supply chains. Hear from Tony Wells, Verizon’s Chief Media Officer, on the power of making a brand message resonate in the marketplace, and the steps the brand is taking as part of their Responsible Marketing Action Plan to aid in a movement that fosters industry-wide growth opportunities for diverse talent, suppliers and media.

Tony Wells
SVP, Marketing Verizon
View Video and Presentation
Gatlin C/D (HYBRID)
2:50pm
- 3:30pm

MARKETING IN A MULTISENSORY WORLD

The average person is bombarded with more than 10,000+ messages a day. How do brands cut through the clutter and connect with consumers in memorable ways? Mastercard’s use of technology, data and measurement is leading the company to unique insights around connecting with consumers that translate into business growth. Mastercard may be known for its payments across the world, but it is also one of the first companies tapping into all five senses of the consumer. Join Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard for an immersive experience to find out how the company is forging authentic connections through sight, sound, taste, smell, and touch. 

Raja Rajamannar
Chief Marketing & Communications Officer Mastercard
View Event Recap and Related Materials
Gatlin C/D (HYBRID)
3:30pm GENERAL SESSIONS ADJOURNMENT

Gatlin C/D (HYBRID)
4:00pm
- 5:00pm
BREAK-OUT SESSION (seating is limited - first come, first served)

(IN-PERSON ONLY)

FIGHTING TO ELIMINATE GENDER BIAS IN MARKETING AND ADVERTISING – TWO STEPS FORWARD AND ONE STEP BACK?

In 2020, a Pew Research Center survey  found that 57% of Americans felt that not enough was being done to achieve gender equality in society. This during the year that celebrated the 100th anniversary of American women’s right to vote. Since then, we’ve had the pandemic with its disproportionate impact on women. Women want agency over their lives. Despite setbacks, many brands, agencies, and thought leaders have placed greater priority on leading efforts to eliminate gender bias in marketing and advertising than ever before. Have these efforts paid off? What is the state of gender equality in marketing today? What are some effective marketing practices and approaches that have helped achieve gender equality even as challenges continue to mount? Co-presented by the ANA Educational Foundation (AEF) and SeeHer, this symposium seeks to answer these questions by bringing together leading marketers and renowned university scholars with expertise in gender and marketing. The panel will provide their advice and invite you to an open dialogue on how far we've come and what needs to be done to make the future of marketing more gender diverse, equitable, and inclusive.

Ida Rezvani
Chief Client Officer dentsu
William White
Chief Marketing Officer Walmart
Joanna L. Jenkins, Ph.D.
Affiliate Professor, St. Joseph's University Visiting Scholar, Rutgers University
Gatlin A2 (IN-PERSON ONLY)
5:30pm
- 6:30pm
ANA BUSINESS MEETING AND RECEPTION (for Client-Side Marketer Members Only)

Make your voice heard! Come to this session to vote on board members for next year and other business matters.
The ANA business meeting and 
reception is for ANA Client-Side Marketer Members only.

Butler/Butler Balcony (IN-PERSON ONLY)
6:00pm
- 7:30pm
RECEPTION FOR ALL  

Gatlin Terrace (IN-PERSON ONLY)
7:30pm
- 9:00pm
DINNER PRESENTED BY DOTDASH MEREDITH

Dotdash Meredith is pleased to host this evening's dinner with a menu curated by Kwame Onwuachi, FOOD & WINE Executive Producer and past recipient of Best New Chef. This three-course meal will be complemented by wine pairings from the McBride Sisters Collection, the largest Black-owned wine company in the U.S., and a special appearance by Grammy-nominated country singer, Ingrid Andress, presented by PEOPLE.

Neil Vogel
CEO Dotdash Meredith
Hunter Lewis
Editor-in-Chief FOOD & WINE
Leah Wyar
President, Entertainment Group Dotdash Meredith
Kwame Onwuachi
Executive Producer FOOD & WINE
Robin McBride
Cofounder & President McBride Sisters Wine Company
Ingrid Andress
3-time Grammy-nominated singer-songwriter
Sebastian Ballroom (IN-PERSON ONLY)
9:00pm
- 10:00pm
POST DINNER ENTERTAINMENT  

Currently on tour to promote his new album, Higher, Michael Bublé is one of the most-loved recording artists in the world. iHeartMedia joins ANA in welcoming Michael to the 2022 Masters stage.

Michael Bublé
Recording Artist
Sebastian Ballroom (IN-PERSON ONLY)
10:00pm
- 11:00pm
POST RECEPTION  

Sebastian Foyer (IN-PERSON ONLY)
Thursday, October 27, 2022
7:00am
- 8:00am
BREAKFAST PRESENTED BY UNITED STATES POSTAL SERVICE

US POSTAL SERVICE 10 YEAR STRATEGIC "DELIVERING FOR AMERICA" PLAN

Join Steve Monteith, Chief Customer and Marketing Officer (CCMO) and Executive Vice President of the US Postal Service as he presents the 10 year strategic Delivering for America plan. He’ll discuss how the US Postal Service is reinventing itself with new sales and marketing strategies to become the best and most cost effective service out there. The US Postal Service plans to transform its network, optimize carrier routes and grow revenue by becoming more competitive.

Steve Monteith
Chief Customer and Marketing Officer and Executive Vice President United States Postal Service
Sebastian Ballroom (IN-PERSON ONLY)
8:00am
- 8:10am
OPENING REMARKS Gatlin C/D (HYBRID)
8:10am
- 8:45am

WHY B2B IS THE NEXT BIG THING IN MARKETING

In what comes across as ‘confessions of an ex-B2C marketer,’ Dean Aragon, CEO, Shell Brands International, shares his big beliefs on and aspirations for B2B marketing: Why it needs to be humanized, why it will attract the best marketing talent, and why it provides a platform for creative effectiveness.

Dean Aragon
CEO & Global VP Brand Shell Brands International
View Event Recap and Related Materials
Gatlin C/D (HYBRID)
8:45am
- 9:20am

BUILDING POSITIVE BRANDS AT PEPSICO

By becoming better ourselves, we can help build a stronger, more sustainable future for us all. “pep+ (PepsiCo Positive) is the future of our company," says PepsiCo Chairman and CEO Ramon Laguarta, "a fundamental transformation of what we do and how we do it to create growth and shared value with sustainability and human capital at the center." pep+ will guide our business — how we operate within planetary boundaries and inspire positive change for the planet and people.


Positive brands is the pep+ pillar that aims to progressively pivot PepsiCo’s portfolio to make and sell products and brands that are better for People, better for Planet or both. Hear Jane Wakely, EVP, Chief Consumer & Marketing Officer at PepsiCo, share how they believe in brands that build stronger connections with their audiences by creating a long-lasting positive impact in Planet and People; that leverage their scale and influence for a good purpose; that become a force for diversity, equity and belonging; that lead with action to create tangible impact and inspire millions through wonderful creative to drive growth. At PepsiCo they’re called Positive Brands

Jane Wakely
EVP, Chief Consumer & Marketing Officer Pepsico
View Event Recap and Related Materials
Gatlin C/D (HYBRID)
9:20am
- 10:00am

FORCED TO LEAD

Kadenwood’s challenge is to change the landscape of plant-based wellness.  We are the architects of an emerging industry that is constantly evolving and still being defined.  Our first and primary responsibility, is to lead and progress the plant-based wellness industry.  We are responsible to our customers to cultivate brands with high efficacy, sustainability, and market leading consumer value.  We have been forced to lead on product innovation, manufacturing, branding & packaging, retail distribution, national media, advertising, and influencers.  In this session, we will show how breaking down barriers in terms of media for equity deals, creating new categories for retail and partnering with major sports leagues have led to growth.  You cannot be a force for good without leadership.  You do not get to just participate.  Those that only want to participate and not lead are the cause of the problems affecting our industry.

Erick Dickens
Co-Founder, CEO Kadenwood
View Event Recap and Related Materials
Gatlin C/D (HYBRID)
10:00am
- 10:30am
NETWORKING COFFEE BREAK  

Gatlin Foyer (IN-PERSON ONLY)
10:30am
- 10:50am

2022 CLASS OF ANA GENIUS AWARD WINNERS

Who are the industry’s true data masters? We will present the 2022 winners of the ANA Genius Awards, presented by Neustar recognizing leading brand marketers for their outstanding achievements in data and analytics.

Brett House
Global Vice President, Marketing Solutions Neustar, a TransUnion Company
Gatlin C/D (HYBRID)
10:50am
- 11:25am

THE 28 MINUTES THAT MADISON AVENUE NEVER WANTED YOU TO HEAR: GROWTH FROM THE EDGE

This is a growth story that’s never been told—a presentation Madison Avenue never wanted you to hear—until now.

In this fast-paced, one-time ANA-only opportunity with industry disruptor, Jeff Charney, you’ll find out the answers to the following:

--Why after winning Ad Age’s 2021 Brand CMO of the Year, at the top of his game with the nation’s 3rd largest media spender, Progressive, would Jeff step away from the marketing “vehicle” and try to change the 153-year-old, $300 billion marketing industry that he (and all of us) so love?

--Why would he want to say goodbye to corporate life forever in mid-2022, to go against the grain and start, MKHSTRY, a virtual “invite-only” marketing collective?

--And what has the reaction been to his new company’s scarcity model from CEOs, brands, individuals and…his family? What’s the secret to MKHSTRY’s growth from that simple “invite only” collective to the modern-day version of Studio 54?

We know it’s something we’ve all thought about, but Jeff actually leapt off the edge to do it. In this immersive treadmill of a presentation, you’ll find out these answers and much more. And following the unfiltered talk, you’ll be able to look your own self in the mirror and gauge your own Make History Index (MHI) in the process.

Buckle up!

Jeff Charney
Founder and Chief Creative Officer MKHSTRY (former CMO, Progressive Insurance)
View Video
Gatlin C/D (HYBRID)
11:25am
- 12:00pm

LYSOL: PERFORMANCE & PURPOSE THROUGH THE PANDEMIC. HOW ONE OF AMERICA’S MOST WELL-KNOWN BRANDS TRANSFORMED INTO ONE OF ITS MOST TRUSTED

Reckitt U.S. Hygiene Chief Marketing Officer and General Manager, Gary Osifchin will tell the story of the iconic Lysol brand and how at a time when the world needed it the most, the brand was truly able to live up to its purpose. Product efficacy mattered more than ever, but while the world battled the global pandemic, Lysol used its products, its partnerships and its purpose to empower everyone with What It Takes To Protect. And the brand momentum continues with new creative for Back to School 2022 and incremental growth behind Lysol Laundry Sanitizer.

Gary Osifchin
Chief Marketing Officer and GM Hygiene U.S. Reckitt
View Event Recap and Related Materials
Gatlin C/D (HYBRID)
12:00pm
- 1:30pm
LUNCH PRESENTED BY META

HOW THE AGENCY BUSINESS MODEL IS NAVIGATING THE CREATOR ECONOMY BOOM

There's a lot of buzz about the Creator economy and for good reason — when a brand taps into the trusted relationships between creators and their audiences, it can drive real business impact. As the Creator economy grows, long-standing media and marketing models are being upended in the process. Hear from Andrew Robertson, President and CEO of BBDO Worldwide and Nada Stirratt, VP, Americas at Meta, as they discuss how the agency business model is evolving to meet the demands of the Creator economy; how agencies and media partners are advising clients to tap into the unique power of Creators for the future; and why the Creator economy is here to stay.

Nada Stirratt
Vice President, Global Business Group, The Americas Meta
Andrew Robertson
President and CEO BBDO Worldwide
Sebastian Ballroom (IN-PERSON ONLY)
12:00pm
- 12:10pm

AUDIO NOW: WHY AMERICA'S MOST TRUSTED MEDIUM IS SCORCHING HOT

As the economy shifts, and ad budgets and media mix are being reevaluated, it’s never been a better time for Audio. Paul Suchman, CMO of multi-platform audio powerhouse Audacy, shares seven reasons why America's most trusted medium is scorching hot.

Paul Suchman
Chief Marketing Officer Audacy
VIRTUAL ONLY
12:09pm
- 12:22pm

METAVERSE AND ITS IMPACT ON COMMERCE + IDENTITY

At dentsu, we like to say the metaverse is "near, but not yet here". However, now is certainly the time to build, test, innovate and learn. But what exactly is the metaverse? What role does it play in the consumer experience? How does it help bridge the gap between Web 2.0 to Web 3.0? And what does this mean for the future of identity and commerce? In this video, we'll explore these topics and more for this emerging opportunity. 

VIRTUAL ONLY
12:22pm
- 12:42pm

HOW PROGRAMMATIC CTV GIVES RED BULL WIIINGS AT KROGER

People are consuming more streaming TV hours today than traditional linear TV. But to unlock the full potential of CTV, brands need the right data to identify incremental households. Today, retailers are making their powerful data science accessible in the programmatic CTV environment. Hear how Red Bull is reaching lapsed and new households by using Kroger data in programmatic CTV. 

Brian Spencer
Marketing Director Kroger Precision Marketing
Shelby Forsthuber
Senior Manager, Shopper Marketing, Large Format Red Bull North America
VIRTUAL ONLY
12:45pm
- 3:30pm
ONGOING NETWORKING COFFEE BREAK  

Gatlin Foyer (IN-PERSON ONLY)
1:30pm
- 2:10pm

AN EMPIRE TAKES CENTER STAGE IN A RAPID GROWTH NEW INDUSTRY

Great stories create memorable bonds and it's those emotional connections that help brand stories resonate with an audience. In his book, “Actual Minds, Possible Worlds”, Jerome Bruner estimates that facts are approximately 22 times more likely to be remembered if they are part of a story.

Sharon Otterman, Chief Marketing Officer of Caesars Digital, will outline the Caesars playbook for storytelling to drive unprecedented growth in a new industry. Sharon will go in-depth about how the rise of Caesar, Cleo, and the whole cast of Caesars Sportsbook built a script for rapid growth when launching a new brand in a crowded market. With Year 2 unfolding, Sharon will share how Caesars goes beyond the television commercials and original content, to have storytelling be a part of all facets of marketing communication. Whether it’s an email, stadium signage, a promo inside the app, or a social post, it’s all designed and written to be a component of The Caesars-verse.

Sharon Otterman
SVP, Chief Marketing Officer Caesars Sportsbook
View Video
Gatlin C/D (HYBRID)
2:10pm
- 2:40pm

THE IMPORTANCE OF SUPPORTING AN INCLUSIVE CULTURE OF LEARNING

At American Express, talent is considered critically important to maximize growth, but also to doing good. It’s time to push the industry and energize the critical executive engagement needed to make substantive process in this incredible growth driver. Hear Elizabeth Rutledge, Chief Marketing Officer at American Express, share how a focus on building an inclusive culture of learning with diverse talent has elevated growth. 

Elizabeth Rutledge
Chief Marketing Officer American Express
Gatlin C/D (HYBRID)
6:30pm
- 7:30pm
RECEPTION  

Sebastian Foyer (IN-PERSON ONLY)
7:30pm
- 9:15pm
DINNER PRESENTED BY AUDACY

Audacy presents an evening of entertainment and inspiration. Join us as we welcome NFL Pro Bowler JON DORENBOS to the ANA stage fresh off his mega-successful Headliner Residency in Las Vegas. A world-class magician, Jon will rock the room with draw-dropping magic, big laughs, and a blend of storytelling that will leave us inspired and energized to take action both personally and professionally.

Brian Benedik
Chief Revenue Officer Audacy
Paul Suchman
Chief Marketing Officer Audacy
Jon Dorenbos
Magician
Sebastian Ballroom (IN-PERSON ONLY)
9:15pm
- 10:15pm
POST RECEPTION  

Sebastian Foyer (IN-PERSON ONLY)
Friday, October 28, 2022
7:30am
- 8:30am
BREAKFAST PRESENTED BY BLOOMBERG MEDIA

Gatlin C/D (IN-PERSON ONLY)
7:57am
- 8:05am

TURNING INSIGHTS INTO PERFORMANCE WITH OMNICHANNEL METRICS

Amazon Ads’ Director of Media Measurement, Srishti Gupta, on helping marketers better understand the journey of today’s “always-on” audiences for more impactful campaigns.

Srishti Gupta
Director of Media Measurement Amazon Ads
VIRTUAL ONLY
8:05am
- 8:30am

BREAKFAST SESSION: OPERATIONALIZING BRAND PURPOSE THROUGH PARTNERSHIP

Over the last several years, business leaders have confronted new consumer expectations around business purpose and positive impact, but have struggled to effectively activate against these new imperatives. 
 
Recent Bloomberg proprietary data shows that 80% of people believe that business has the power to change the world, but only 21% say that business is actually contributing the most to making positive changes. While nearly all business leaders are conceptually aligned that finding brand purpose and marketing their positive behaviors is critical, it is the ability to truly operationalize purpose that will effectively make the largest positive difference in the eyes of their consumers. And that’s the most challenging part. 
 
In this session, we’ll share how Bloomberg Media and EBONY built a mutually-beneficial and powerful partnership that operationalized both of our brand purposes: empowering the emerging Modern Leader, and Moving Black Forward. We’ll offer an inside look at what it takes to maximize engagement with the full diversity of leaders today, how they are engaging with media in new and different ways, and what that means for your own brand’s efforts to operationalize purpose with intention and accountability throughout the full marketing ecosystem.

Anne Kawalerski
Global CMO Bloomberg Media
Eden Bridgeman Sklenar
CEO, EBONY and Jet / CMO, Manna
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8:30am
- 8:40am
OPENING REMARKS

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8:40am
- 9:15am

UNITED’S BRAND LAUNCH: THE STORY OF HOW AN AIRLINE BECAME MORE THAN JUST AN AIRLINE

During the most challenging period the travel industry has seen, one airline set out to do things differently. To do the right thing, when it was anything but easy. United’s actions the past several years have driven not only growth for its business, but leadership in its category and beyond.

Join Maggie Schmerin, Head of Global Advertising and Social Media at United Airlines, as she tells the story of the airline’s transformation during unpredictable times through their mission to be a force for good in the world. She will deep dive into how United has boldly and thoughtfully told the stories of good – from their industry-leading sustainability initiatives to best-in-class innovations in customer experience – culminating in the recent launch of the biggest brand campaign the airline has undergone in a decade.

Maggie Schmerin
Head of Global Advertising United Airlines
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9:15am
- 9:50am

MOVING FROM MANAGING TO MAKING

The time to evolve is now. Speed and agility is the name of the game. Keurig Dr Pepper is building a modern marketing organization that adapts to meet rapidly evolving consumer and business needs. We started at the foundational level of addressing a new way of working, an agile approach that produces speed, effectiveness, growth, and employee satisfaction. We went from managing to making.

In this session, hear Andrew Springate, Chief Marketing & Concentrate Officer, Keurig Dr Pepper, discuss how they have gone through a modern marketing transformation.

Andrew Springate
Chief Marketing and Concentrate Officer Keurig Dr Pepper
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9:50am
- 10:25am

CARMAX: DISRUPTING THE INDUSTRY AND ITS OWN BUSINESS

Many companies claim to be industry disrupters, but few have been as successful at reshaping an industry as CarMax. The company started by doubling down on humanness, bringing integrity, trust, and transparency to an experience that a lot of people hated. Today, CarMax consumers act as the north star, guiding the development of a true omnichannel promise, aggressive innovation and business transformation, and securing the lead as the nation’s largest retailer of used cars.

Jim Lyski
Chief Marketing Officer CarMax
Kristen Cavallo
Chief Executive Officer The Martin Agency
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10:25am
- 11:00am

DELIVERING THE DREAM: HOW TRAVEL IS A FORCE FOR GOOD

The California brand platform is based upon its globally recognized equity as a place for where anything is possible. An epic backdrop for the creative, free-spirited, fun-loving, anything-is-possible vibe for which the state is famous. Visit California’s approach to marketing has inspired visitation from around the world with an emphasis that all dreams are welcome in the Golden State. Hear from Visit California President & CEO Caroline Beteta who will discuss the impact of tourism marketing, the realities when it goes away and the ripple effects of travel on each of our daily lives.

Caroline Beteta
President & Chief Executive Officer Visit California
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11:00am
- 11:35am

100+ STORIES OF WOMEN AND GIRLS FROM RUSSIA’S WAR AGAINST UKRAINE

The war launched by Russia in Ukraine has not only changed the lives of Ukrainians, but also shook the world order, influencing businesses on a large scale. Why is getting back to business as usual not an option? The answers are given in some of the 100 stories of girls and women from Ukraine - military officers, territorial defense fighters, medics, diplomats, human rights activists, volunteers, entrepreneurs, refugees, mothers, sisters, daughters…. These are real-life stories they shared in interviews or written down themselves. Their experiences, their opinions, their fates are not to be forgotten.

If you want a glimpse of recent events first hand and to discuss the future of the region and the world, join us!

Olena Davlikanova
Researcher, Project Coordinator, Associate Professor Sumy State University, Kyiv, Ukraine
Iryna Lylyk
President Ukrainian Marketing Association
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11:35am
- 12:10pm

INNOVATION & INCLUSION: THE FUTURE OF FAN ENGAGEMENT THAT DRIVES GROWTH

With industry trends forever evolving, it’s crucial for brands to evolve with them. In today’s age, WWE has successfully found ways to tap into the latest in emerging tech to deliver immersive and – more importantly - meaningful fan experiences. From surpassing over 1 billion followers across social channels, to reaching 1.8 million viewers a week via television broadcasts, to amassing 3.5 million paying Peacock subscribers, to launching its WWE-certified NFT marketplace, WWE is committed to growth in all forms and avenues, while maintaining the status of pioneers in the sports and entertainment industry.

In a world with endless content consumption competition, WWE Chief Brand Officer Stephanie McMahon will discuss the importance of creating meaningful and inclusive fan engagements that meet fans where they are through the latest in innovative tech. Stephanie will also discuss how brands can learn from WWE’s 50-year legacy of successfully inspiring all groups of people through true-form entertainment content, while also creating an inclusive environment for all fans of the game. This strategy, in turn, has ensured ongoing brand growth across 190 countries.

Stephanie McMahon
Chairwoman and Co-CEO WWE
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12:10pm
- 12:15pm
CLOSING REMARKS

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