2023 ANA B2B Marketing Conference | Events & Webinars | ANA

About  |  Speakers  |  Agenda

Thank You

Thank you to our speakers, hosts, and everyone who attended the 2023 B2B Marketing Conference!

Videos and Presentations

Available conference materials, presentations, and videos can be accessed and viewed through the Agenda.

Save the Date

For the 2024 ANA Masters of B2B Marketing Conference, June 12 – 14, 2024 in Naples, Fla.!

Go Further

Stay informed on the latest news and trends in B2B, B2C, social impact, and the wider marketing industry with ANA magazine.

About the Conference

December 4 – 5, 2023 | Virtual

Faster. Better. More Productive. These are the challenges facing today's marketers. With the advent of generative A.I. and other technologies, now's the time to power every moment of customer engagement with efficiency and by connecting with a human touch.

The 2023 B2B Marketing Conference shed light on practical applications and strategies along with a foundational approach to addressing these challenges, such as adapting to ever-changing buyer behavior, achieving differentiation, and implementing creative marketing strategies.

The 2023 ANA B2B Marketing Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Dean Aragon, CEO and Vice-Chairman of Shell Brands International, Shell
  • Mauricio Ferreira, Business Applications General Director for Latin America and Caribbean, Microsoft
  • Jose Gorbea, Global Head of Brands, Agencies, and Sustainability Innovation, HP, Inc.
  • Lynn Teo, CMO, Northwestern Mutual

Hosts and Speakers

Dean Aragon

CEO & Vice-Chairman - Shell Brands International AG


Holden Bale

Global Head of Experience & Commerce


Michael Berberich

Senior Director, Content Strategy & Marketing Futures


Chris Blohm

Senior Vice President, Performance Marketing


Tiffani Bova

Global Growth Evangelist

Formerly of Salesforce

Lou Cohen

Director, Digital Marketing and Demand Generation Leader, EY

Adjunct Professor, Baruch College, CUNY, Yeshiva University

Stephanie Crockett

President and Chief Executive Officer


Sonia David

Vice President, Business Marketing Practice


Angela Duerr

Senior Account Director


Alfred Dupuy

Valuation & Strategy Director

Brand Finance

Mauricio Ferreira

Americas Business Applications Lead, SMB and Corporate


Heather Freeland

Chief Brand Officer


Meredith Fuller

Managing Director, Demand Strategy


Jose Gorbea

Global Head of Brands, Agencies, and Sustainability Innovation

HP, Inc.

Ann Marie Gothard

VP, Global Corporate Media Relations

Henry Schein

Kristin Gower

Global President, B2B and Commerce


Phillip Jackson


Future Commerce

Kendra Lewinski

Senior Brand Manager, B2B, Carhartt Company Gear


Roopa Maniktala

Marketing Program Director, Field Marketing


Jann Martin Schwarz

Senior Fellow, Founder

B2B Institute at LinkedIn

Nicola McDade

Global Marketing Director, Account-Based Marketing

London Stock Exchange Group

Laurence Newell

Managing Director, Americas

Brand Finance

Doug Novack

Managing Director, Business and Industrial Markets (B2B) Practice


Lynn Pina

Chief Marketing Officer


Gina Reduto

SVP Client Strategy


Jennifer Renaud



Tom Stein


Stein IAS

Minaz Tejani

Executive Client Director


Lynn Teo


Northwestern Mutual

Reuben Webb

Co-Chief Creative Officer

Stein IAS

Timothy Wiles

Director, Performance Marketing


Bill Zengel

Senior Vice President, Business Marketing Practice


About  |  Speakers  |  Agenda