
About the Conference
December 4 – 5, 2023 | Virtual
Faster. Better. More Productive. These are the challenges facing today's marketers. With the advent of generative A.I. and other technologies, now's the time to power every moment of customer engagement with efficiency and by connecting with a human touch.
The 2023 B2B Marketing Conference will shed light on practical applications and strategies along with a foundational approach to addressing these challenges, such as adapting to ever-changing buyer behavior, achieving differentiation, and implementing creative marketing strategies.
Join the conversation at #ANAB2B
Register Now Buy a Corporate Pass
Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.
Join here virtually on the day of the event
Thank you for registering for the 2023 ANA B2B Marketing Conference!
To change, cancel, or reinstate your registration, please email registration@ana.net.
Hosts and Speakers
Confirmed Speakers
Your Virtual Event Platform
Welcome to Grip
We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.
Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:
- Make connections with significant people you would not have met otherwise
- Expand your professional network
- Create business opportunities with other event-goers
Download the ANA Events App
The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.
Download now on:
Google Play (for Android devices) |
The 2022 ANA B2B Marketing Conference in Two Minutes
Relive the best of last year's conference in this brief overview.
Highlighted speakers include:
- Dean Aragon, CEO of Shell Brands International and Global VP of Brands, Shell
- Mike Bourdeau, President and GM, Global General Industrial Coatings, Sherwin-Williams
- Therese Parkes, Director of Technology B2B, Google
- Gerald Youngblood, CMO, Lenovo North America