About  |  Agenda  |  Speakers  |  Resources  |  Sponsors

Thank You

Thank you to everyone who attended the 2021 ANA Masters of B2B Marketing Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

Save the Date

Mark your calendars for the 2021 ANA Masters of Marketing Conference this October 5-8!


About the Conference

July 21-23, 2021 | In-Person and Virtual

2020 pushed B2B companies like never before. Many were transformed as the lines between B2B and B2C marketing continued to blur and, with smaller budgets, B2B marketers were challenged to be more innovative and use their resources wisely.

It was a unique opportunity for many marketers in charge of driving brand growth for their companies.

At the Masters of B2B Marketing Conference, industry leaders shared their wisdom, insights, and perspectives to help attendees improve their decision making and become better business marketers.

Attendees were challenged to:

  • Act on and acknowledge the issues and opportunities
  • Commit to the change necessary to influence the direction of their brands
  • Become customer-centric and aspire to make a positive difference in the world

 

Relive the conversation at #ANAb2b

 

“I have attended an ANA Conference both in-person and virtually and always find them valuable. We need to be always learning about the customer and providing tips and tools to make their experience even more delightful."

- 2020 ANA Masters of B2B Marketing Conference attendee

Hosts and Speakers

Michelle Bandler

Managing Director, Tech B2B

Google

Joanna Berke

Chief Client Officer

Doremus

Cesar Brea

Partner

Bain & Company

April Crichlow

Global VP and Head of Marketing, SAP SuccessFactors

SAP

Stephanie Crockett

President and Chief Operating Officer

Mower

Sonia David

Senior Director, Business Marketing Practice

ANA

Raju Doshi

Director of Marketing

LEGO Education

Peter Fader

Professor of Marketing, The Wharton School

University of Pennsylvania

Jessica Fewless

Client Partner

Inverta

Dan Gliatta

Founder and Chief Growth Officer

Cargo

B. Tom Hunsaker

Associate Dean of Innovation and Global Strategy Professor

Thunderbird School of Global Management

Doug Kamp

Chief Creative Officer

Mower

Anne Kawalerski

Global Chief Marketing Officer

Bloomberg Media

Ariel Kelman

CMO

Oracle

Jonathan Knowles

Chief Executive Officer

Type 2 Consulting

Ted Kohnen

CEO

Retina

Tyler Lessard

VP Marketing and Chief Video Strategist

Vidyard

Bob Liodice

Chief Executive Officer

ANA

Michelle Lynn

Global Head, Data Science & Insights

Bloomberg Media

Kim McNeil-Downs

Director, Green Dot Agency

Deloitte

Michael Mendenhall

SVP, CMO, CCO

TriNet

Eileen Murphy

Program Director

Iroquois Healthcare Association

Brent Reinhard

CMO of Chase Business Banking

JP Morgan Chase

Jillian Ryan

Principal Analyst

eMarketer

Dan Salzman

Global Head of Media, Analytics & Insights

HP

Kevin Sellers

Chief Marketing Officer

Ping Identity

Marcus Sheridan

Owner & Partner

IMPACT

Saber Sherrard

Partner

Bain & Company

Lauren Stechbart

Global Market Development – Gibco Brand Lead

Thermo Fisher Scientific

Tom Stein

Chairman and Chief Client Officer

Stein IAS

Amy Summy

Executive Vice President and Chief Marketing Officer

Labcorp

Adryanna Sutherland

Global President

Gyro U.S.

Alicia Tillman

CMO, Board Director and Advisor

Bill Tucker

Group Executive Vice President

ANA

Ana Villegas

Chief Marketing Officer

NI

Nicol Watson

Marketing Leader, Cell Biology

Thermo Fisher Scientific

Bill Zengel

Senior Vice President, Business Marketing Practice

ANA

Related Resources

Spotlight on: Brent Reinhard

Brent Reinhard, CMO at Chase Business Banking, offers a sneak preview of his session and discusses how helping to administer the Paycheck Protection Program has deepened Chase's commitment to small businesses, igniting new investments in product development, content designed to help small businesses market themselves, outreach to Black and Latino communities, and TV advertising.

Spotlight on: Amy Summy

Amy Summy, CMO at Labcorp shares a sneak preview of her session, which features insights into how marketers transition to business leadership roles, starting with seeing themselves as businesspeople first, and marketers second.

Why is B2B Marketing So Irrational?

The ANA Business Marketing practice's Sonia David and Bill Zengel explore how leading B2B marketers are using emotion, purpose, and problem solving to reach a new generation of business buyers.

The B2B Purpose Paradox

B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives. That is among the key findings of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, the Harris Poll, and Carol Cone ON PURPOSE.

Rethinking B2B Marketing

There is a growing evidence that B2C and B2B best practice are more similar than once thought. In this new landscape, marketers are reimagining experiences and networking for a hybrid world, with a growing focus on communities. In the B2B ecommerce space, customer service and trust are crucial.

Sponsors

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Conference Sponsors
 
 
 

About  |  Agenda  |  Speakers  |  Resources  |  Sponsors

 

“This was my first ANA conference. I thought it was perfectly well done in every way. Very inspiring!"

- 2020 ANA Masters of B2B Marketing Conference attendee