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About  |  Speakers  |  Agenda  |  Awards Gala  |  Venue  |  Virtual Platform  |  Sponsors  |  Pricing  |  Registration

Register Now

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

Join here virtually on the day of the event

Thank you for registering for the 2023 ANA Masters of B2B Marketing Conference!
To change, cancel, or reinstate your registration, please email registration@ana.net.

About the Conference

June 5 – 7, 2023 | Orlando, Fla. and Virtual




Driving Business, Driving Brand, Driving Growth

About two-thirds of U.S. CMOs say the role of marketers has grown and taken on more importance in the last year.* And it's no surprise. B2B marketing continues to accelerate at a rapid rate, mirroring the infinity loop that maps out evolving digital demands and the journey of buyers and customers. But keeping up with those changes is always a challenge.

Guided by the ANA Growth Agenda, the Masters of B2B Marketing Conference covers the latest ideas, insights, and inspiration in marketing – from awareness and leads to conversion and retention, and more. Join hundreds of client-side marketer leaders, practitioners, and experts as we all gather to celebrate, network, and learn how this community is transforming, advancing, and shaping what B2B marketing success looks like today.

The ANA Masters of B2B Marketing Conference is the only event that creates experiences and content that helps attendees become more effective marketers and build stronger brands.

*eMarketer, The B2B CMO and Leadership Balancing Act, August 2022


Join the conversation at #ANAB2B

“It is not a time for the timid. As B2B marketers, we need to be bold, courageous, and creative.”

- Bob Liodice, ANA CEO

Why You Should Attend the 2023 ANA Masters of B2B Marketing Conference

Bruce Biegel, senior managing partner at The Winterberry Group, and Erik Petersen, senior director of brand and advertising for Workday, offer sneak peaks into their sessions and invite you to attend the 2023 Masters of B2B Marketing Conference, presented by LinkedIn.

Hosts and Speakers

Conference Hosts

Sonia David
Vice President, Business Marketing

Bill Tucker
Group Executive Vice President

Bill Zengel
Senior Vice President, Business Marketing Practice

Confirmed Speakers
Vincent Bahk

Head of Brand, Digital, and Experiential Marketing


Tusar Barik

Director, Agency & Partner Marketing


Bruce Biegel

Senior Managing Partner

The Winterberry Group

David Blackburn

Head of Digital Marketing


Linda Boff

Chief Marketing Officer


Gregory Boosin

Executive Vice President, Global B2B & Product Marketing


Ann Boza-Lobo

Vice President of Brand, Content and Experience Marketing


Linda Brunner

Senior Vice President, Head of IT Digital Customer Experience

Siemens Healthcare

Nancy Casey

Global Head, Cross Industries; Strategic Clients Group


Dominic Chu

Senior Markets Correspondent


Toni Clayton-Hine

Chief Marketing Officer, Americas

Ernst & Young LLP

Thomas Clendenin

Senior Vice President, Marketing


Lou Cohen

Director, Digital Marketing and Demand Generation Leader, EY

Adjunct Professor, Baruch College, CUNY

Latané Conant



Sonia David

Vice President, Business Marketing


Peter Fader

Professor of Marketing

The Wharton School, University of Pennsylvania

John Follett

Co-Founder, CXO & Head of Research

Demand Metric

Ann Marie Gothard

VP, Global Corporate Media Relations

Henry Schein

Scott Horst

Vice President of Marketing, Content & Storytelling


Nghia Karoll

Senior Director, Demand Generation


Marc Keating

Chief Innovation Officer

Stein IAS

Mike Kelleher

Senior Vice President and Technology Vertical Lead


Joe Kingsbury

U.S. Managing Director

Edelman Business Marketing

Dan La Russo

MD, Group Director, West


Bob Liodice

Chief Executive Officer


Jeff Lowe


SMART Technologies

Mike Marcellin


Juniper Networks

Kim McNeil-Downs

Leader, Green Dot Agency

Deloitte (2021 B2 Award Winner)

Audrey Melofchik

CEO, North America

Wunderman Thompson

Eric Newell

VP, Performance Marketing


Therese Parkes

Director of Technology B2B


Lisha Perez

Partnership Lead

The B2B Institute

Erik Petersen

Senior Director, Brand and Advertising


Matt Powell

VP & Executive Director

B2B International, A Merkle Company

Kati Quigley

Vice President of Product Marketing


Rob Sanchez

Chief Executive Officer


Richard Sanderson

Marketing, Sales & Communications Officer Practice Leader

Spencer Stuart

Malinda Sandman

Senior Director of Global Marketing


Latha Sarathy

Chief Research Officer


Nikita Shetty

VP, Integrated Marketing


Bill Tucker

Group Executive Vice President


Bill Zengel

Senior Vice President, Business Marketing Practice


Your Venue

Rosen Shingle Creek | 9939 Universal Boulevard, Orlando, FL 32819

For those registered to attend the conference, the ANA has negotiated a special room rate of $259 per night at the host venue, Rosen Shingle Creek, an independent, full service, luxury hotel. Hotel guestrooms offer luxurious first-class settings wrapped in Spanish revival architecture, with most offering stunning views of the manicured fairways and greens of Shingle Creek Gold Course, the picturesque creek lined by magnificent cyrpress trees, and lush natural vegetation. 

Please note: The host hotel Rosen Shingle Creek is SOLD OUT from June 5 through June 7. It is possible that rooms may open up prior to the conference. If you are still interested in booking at the hotel, you can contact the Rosen Shingle Creek reservations team toll-free at 1-866-996-6338 or via email at reservations@rosenshinglecreek.com to be placed on the waitlist. 

In addition, the Rosen Shingle Creek has offered the ANA a group discount of $209 per night at their sister property, the Rosen Plaza, as an overflow option. Please click here or call 1-800-627-8258 to book a room at the Rosen Plaza for any nights that are unavailable at Rosen Shingle Creek. This link will expire May 31, 2023. 

Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)


Conference Sponsors

Presenting Sponsor
General Sponsors

About  |  Speakers  |  Agenda  |  Awards Gala  |  Venue  |  Virtual Platform  |  Sponsors  |  Pricing  |  Register

About  |  Speakers  |  Agenda  |  Awards Gala  |  Venue  |  Virtual Platform  |  Sponsors  |  Pricing  |  Registration