2023 ANA Masters of B2B Marketing Conference, Presented by LinkedIn | Events & Webinars | ANA

About  |  Speakers  |  Agenda  |  Sponsors

Thank You

Thank you to our speakers, sponsors, hosts, and everyone who attended the 2023 ANA Masters of B2B Marketing Conference!


Videos and Presentations

All available conference presentations and videos can be viewed and accessed through the Agenda.

Save the Date

For the 2024 ANA Masters of B2B Marketing Conference, June 12 – 14, 2024 in Naples, Fla.!

Go Further

Stay informed on the latest news and trends in B2B, B2C, social impact, and the wider marketing industry with ANA magazine.

About the Conference

June 5 – 7, 2023 | Orlando, Fla. and Virtual

Driving Business, Driving Brand, Driving Growth

About two-thirds of U.S. CMOs say the role of marketers has grown and taken on more importance in the last year.* And it's no surprise. B2B marketing continues to accelerate at a rapid rate, mirroring the infinity loop that maps out evolving digital demands and the journey of buyers and customers. But keeping up with those changes is always a challenge.

Guided by the ANA Growth Agenda, the Masters of B2B Marketing Conference covers the latest ideas, insights, and inspiration in marketing – from awareness and leads to conversion and retention, and more. Join hundreds of client-side marketer leaders, practitioners, and experts as we all gather to celebrate, network, and learn how this community is transforming, advancing, and shaping what B2B marketing success looks like today.

The ANA Masters of B2B Marketing Conference is the only event that creates experiences and content that helps attendees become more effective marketers and build stronger brands.

*eMarketer, The B2B CMO and Leadership Balancing Act, August 2022


Join the conversation at #ANAB2B

The 2023 ANA Masters of B2B Marketing Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Gregory Boosin, Executive Vice President, Global B2B & Product Marketing, Mastercard
  • Peter Fader, Professor of Marketing, The Wharton School, University of Pennsylvania
  • Richard Sanderson, Marketing, Sales & Communications Officer Practice Leader, Spencer Stuart

Hosts and Speakers

Vincent Bahk

Head of Brand, Digital, and Experiential Marketing


Tusar Barik

Director, Agency & Partner Marketing


Bruce Biegel

Senior Managing Partner

The Winterberry Group

David Blackburn

Head of Digital Marketing


Linda Boff

Chief Marketing Officer


Gregory Boosin

Executive Vice President, Global B2B & Product Marketing


Ann Boza-Lobo

Vice President of Brand, Content and Experience Marketing


Linda Brunner

Senior Vice President, Head of IT Digital Customer Experience

Siemens Healthineers

Nancy Casey

Global Head, Cross Industries; Strategic Clients Group


Dominic Chu

Senior Markets Correspondent


Toni Clayton-Hine

Chief Marketing Officer, Americas

Ernst & Young LLP

Thomas Clendenin

Senior Vice President, Marketing


Lou Cohen

Director, Digital Marketing and Demand Generation Leader, EY

Adjunct Professor, Baruch College, CUNY, Yeshiva University

Latané Conant



Sonia David

Vice President, Business Marketing Practice


Peter Fader

Professor of Marketing

The Wharton School, University of Pennsylvania

John Follett

Co-Founder, CXO & Head of Research

Demand Metric

Ann Marie Gothard

VP, Global Corporate Media Relations

Henry Schein

Scott Horst

Vice President of Marketing, Content & Storytelling


Nghia Karoll

Senior Director, Demand Generation


Marc Keating

Chief Innovation Officer

Stein IAS

Mike Kelleher

Senior Vice President and Technology Vertical Lead


Joe Kingsbury

U.S. Managing Director

Edelman Business Marketing

Dan La Russo

MD, Group Director, West


Bob Liodice

Chief Executive Officer


Jeff Lowe

Chief Commercial Officer

SMART Technologies

Mike Marcellin


Juniper Networks

Kim McNeil-Downs

Managing Director, US Marketing Excellence Leader

Deloitte (2021 B2 Award Winner)

Audrey Melofchik

CEO, North America

Wunderman Thompson

Eric Newell

VP, Performance Marketing


Therese Parkes

Director of Technology B2B


Lisha Perez

Partnership Lead, The B2B Institute


Erik Petersen

Senior Director, Brand and Advertising


Matt Powell

VP & Executive Director

B2B International, A Merkle Company

Kati Quigley

Vice President of Product Marketing


Rob Sanchez

Chief Executive Officer


Richard Sanderson

Marketing, Sales & Communications Officer Practice Leader

Spencer Stuart

Malinda Sandman

Senior Director of Global Marketing


Latha Sarathy

Chief Research Officer


Nikita Shetty

VP, Integrated Marketing


Bill Tucker

Group Executive Vice President


Bill Zengel

Senior Vice President, Business Marketing Practice


“It is not a time for the timid. As B2B marketers, we need to be bold, courageous, and creative.”

- Bob Liodice, ANA CEO

Conference Sponsors

Presenting Sponsor
General Sponsors

About  |  Speakers  |  Agenda  |  Sponsors