2022 ANA Masters of B2B Marketing Conference: An In-Person and Virtual Event

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Network

Grow

The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, is the only event that brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing.

Using the ANA Growth Agenda as a guide, this conference lays out the pathway forward, enabling CMOs and their teams to take actions that drive economical and societal growth.

Brand, Creativity, and Media: The Great Resignation, DEI, and ESG - these are just some of the factors driving the growth and growing focus on brand marketing and the shift to Brands-for-Humans (B4H) messaging.
Data, Technology, and Measurement: B2B buyer demands are forcing an always-on engagement strategy as marketers seek out smart tech solutions and measurement to meet their goals.
Talent and Marketing Organization: The craft of marketing continues to evolve, driving the need to stay ahead of the curve by cultivating talent and optimizing workflows.
Society and Sustainability: "A force for good. A force for growth." Marketers are putting these words into tangible actions.

Conference Speakers on Why You Should Attend

ANA B2 Awards Gala

The annual ANA B2 Awards Gala is back live and in-person! Celebrate the ANA's largest, most prestigious peer-reviewed awards program, which is:

Dedicated solely to B2B marketing and communications.
Powered by the ANA, the pre-eminent marketing and advertising global trade group and the proven peer-to-peer resource for more than 1,000 corporate client-side marketer member organizations and 700 marketing solutions providers.
Made to recognize exceptional excellence in growth-centered, results-driven B2B marketing.
Designed to reflect the transforming, reimagined marketing industry of tomorrow.

Join the conversation at #ANAB2B

The 2021 ANA Masters of B2B Marketing Conference in Two Minutes

Relive the best of last year's conference in this brief overview.

Highlighted speakers include:

Peter Fader, Professor of Marketing, The Wharton School, University of Pennsylvania
Ariel Kelman, CMO, Oracle
Kim McNeil-Downs, Director, Green Dot Agency, Deloitte
Brent Reinhard, CMO of Chase Business Banking, JP Morgan Chase
Kevin Sellers, CMO, Ping Identity
Ana Villegas, CMO, NI

David Blackburn

Head of Digital Marketing

DTCC

Linda Brunner

Vice President, e-Business

Siemens Healthcare

Dominic Chu

Senior Markets Correspondent

CNBC

Toni Clayton-Hine

Chief Marketing Officer, Americas

Ernst & Young LLP

Jeremy Cochran

President, America

Stein IAS

Sonia David

Vice President, Business Marketing

ANA

Sven Dellagnolo

Senior Director, Global Revenue Marketing

Lexmark

Jessica Fewless

Client Partner

Inverta

Ann Marie Gothard

VP, Global Corporate Media Relations

Henry Schein

Milton Hwang

VP of Marketing Operations

HSA Bank, a division of Webster Bank

Lainey Johnson

Americas Brand and Media Leader

EY

Casey Jones

CEO

BriefLogic

Anne Kawalerski

Global Chief Marketing Officer

Bloomberg Media

Emily Ketchen

Chief Marketing Officer & VP

Lenovo

Lindsey Kollross

Lead of B2B Integrated Marketing

Yahoo

Jon Krevolin

Executive Creative Director and EVP

Doner

Bob Liodice

Chief Executive Officer

ANA

Jeff Lowe

EVP

SMART Technologies

Archie Lyons

Global Creative Director & Sr. Market Professional

Caterpillar

Heather Malenshek

Senior Vice President and Chief Marketing Officer

Land O’Lakes, Inc.

Rob Markey

Partner

Bain & Company

Kim McNeil-Downs

Leader, Green Dot Agency

Deloitte

Stephanie Moritz

CMO and CCO

American Dental Association (ADA)

Danny Nail

Director and Global ABM Center of Excellence Lead

Salesforce

Doug Novack

Managing Director, Business and Industrial Markets

Google

Jenna Pipchuk

EVP, Chief Sales Officer

Smart Technologies

Matt Powell

VP & Executive Director

B2B International, A Merkle Company

Amy Protexter

Senior Vice President - North America Marketing

Insight

Juliet Randall

VP, Global ABM Strategy

Salesforce

Mike Rucker

VP, NBC News Brand Studio

NBCUniversal

Aaron Smith

Global Marketing Director

KPMG

Bill Tucker

Group Executive Vice President

ANA

Derek Yueh

Partnership Lead

The B2B Institute

Your In-Person Venue

Fairmont Scottsdale Princess

7575 East Princess Drive, Scottsdale, AZ 85255

For those registered to attend the conference in person, the ANA has negotiated a special room rate of $329 per night at the Fairmont Scottsdale Princess. The cut-off date to obtain this discounted rate is Thursday, May 19, 2022, after which prevailing rates apply.

Before you head to the conference, please review our safety protocols for more information about how we've committed to making the in-person experience safe and valuable for all attendees.

Make your room reservation

Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

Make connections with significant people you would not have met otherwise
Expand your professional network
Create business opportunities with other event-goers

Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.