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About the Conference
May 23–25, 2022 | Scottsdale, Ariz. and Virtual
Learn
Network
Grow
The 2022 ANA Masters of B2B Marketing Conference, presented by LinkedIn, is the only event that brings together the top marketing minds in strategy and best-in-class execution to share insights and learn about the latest trends and hottest topics in marketing.
Using the ANA Growth Agenda as a guide, this conference lays out the pathway forward, enabling CMOs and their teams to take actions that drive economical and societal growth.
- Brand, Creativity, and Media: The Great Resignation, DEI, and ESG - these are just some of the factors driving the growth and growing focus on brand marketing and the shift to Brands-for-Humans (B4H) messaging.
- Data, Technology, and Measurement: B2B buyer demands are forcing an always-on engagement strategy as marketers seek out smart tech solutions and measurement to meet their goals.
- Talent and Marketing Organization: The craft of marketing continues to evolve, driving the need to stay ahead of the curve by cultivating talent and optimizing workflows.
- Society and Sustainability: "A force for good. A force for growth." Marketers are putting these words into tangible actions.
Conference Speakers on Why You Should Attend
ANA B2 Awards Gala
The annual ANA B2 Awards Gala is back live and in-person! Celebrate the ANA's largest, most prestigious peer-reviewed awards program, which is:
- Dedicated solely to B2B marketing and communications.
- Powered by the ANA, the pre-eminent marketing and advertising global trade group and the proven peer-to-peer resource for more than 1,000 corporate client-side marketer member organizations and 700 marketing solutions providers.
- Made to recognize exceptional excellence in growth-centered, results-driven B2B marketing.
- Designed to reflect the transforming, reimagined marketing industry of tomorrow.
Join the conversation at #ANAB2B
The 2021 ANA Masters of B2B Marketing Conference in Two Minutes
Relive the best of last year's conference in this brief overview.
Highlighted speakers include:
- Peter Fader, Professor of Marketing, The Wharton School, University of Pennsylvania
- Ariel Kelman, CMO, Oracle
- Kim McNeil-Downs, Director, Green Dot Agency, Deloitte
- Brent Reinhard, CMO of Chase Business Banking, JP Morgan Chase
- Kevin Sellers, CMO, Ping Identity
- Ana Villegas, CMO, NI
Conference Venue
Your In-Person Venue
Fairmont Scottsdale Princess
7575 East Princess Drive, Scottsdale, AZ 85255
For those registered to attend the conference in person, the ANA has negotiated a special room rate of $329 per night at the Fairmont Scottsdale Princess. The cut-off date to obtain this discounted rate is Thursday, May 19, 2022, after which prevailing rates apply.
Before you head to the conference, please review our safety protocols for more information about how we've committed to making the in-person experience safe and valuable for all attendees.
Your Virtual Event Platform
Welcome to Grip
We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.
Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:
- Make connections with significant people you would not have met otherwise
- Expand your professional network
- Create business opportunities with other event-goers
Download the ANA Events App
The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.
Download now on:
Google Play (for Android devices) | App Store (for iOS devices)