About  |  Speakers  |  Agenda  |  Awards  |  Venue  |  Sponsors  |  Pricing  |  Register

Conference Agenda

Register Now   Buy a Corporate Pass

Please complete your registration at least 24 hours before the start of the event.
Late registrations may cause delays in joining the conference.

Already Registered

Our records indicate you're already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

All sessions listed below are in Eastern Time (ET).
Please note the conference agenda, including speakers, is subject to change.

TIME EVENT DETAILS LOCATION
Sunday, November 6, 2022
2:00pm THE METAVERSE AND MULTICULTURAL CONSUMERS

“Metaverse” is probably the hottest term in the marketing industry today. The metaverse is the next evolution of the internet and has been called “Web 3.0” and “the internet in 3D.” While people browse the internet, they experience and live in the metaverse. There, consumers move through a virtual world that imitates aspects of the physical world, using technology such as virtual reality, augmented reality, artificial intelligence, and digital currency. We are clearly in the early days of the metaverse and companies must be intentional in the way they include multicultural consumers in their metaverse products. The entire first afternoon of the conference will be an exploration of the metaverse and multicultural consumers. 

2:00pm
- 2:10pm

WELCOME & HOUSEKEEPING REMARKS

Gena Casciano
Senior Director – Sponsorship, Experiential & Multicultural Marketing ANA
2:10pm
- 2:45pm

THE ROLE OF DEI IN THE METAVERSE

For consumers, being present in the metaverse enables freedom, and freedom allows individuality to flourish and brings infinite possibilities for identity expression. The metaverse will transform the way we connect. But this freedom, without accountability, can also facilitate acts of bias, bullying and hate. This is where companies like Meta come into play.  Meta is starting to think about this future now, recognizing the opportunity to help build the metaverse with diversity, equity, and inclusion (DEI) from its inception. They recognize the complicated issues of DEI in technology, especially at a global scale. Join us to hear how Meta is tackling these issues and striving to use their position to have a positive impact on society.

Paula Cuneo
Director, Social Impact Marketing for Horizon Worlds and Avatars Meta Reality Labs
2:45pm
- 3:20pm

LEVELING UP WITH ASIAN AMERICAN PACIFIC ISLANDER (AAPI) GAMERS: HOW MCDONALD'S ENGAGES GAMING FANS ONLINE--AND OFF

In 2021, McDonald’s kicked off a first-of-its-kind gaming strategy aimed at connecting with Asian Gen Z. Inspired by the insight that AAPI gaming culture goes far beyond just playing video games, the Golden Arches implemented an online and offline approach that included creator partnerships, IRL fan experiences, and the brand’s first forays into the metaverse. Learn how the QSR leader blended cultural expertise with marketing innovation to engage this digital-first audience like never before.

Elizabeth Campbell
Senior Director of Marketing, Cultural Engagement McDonald's
3:20pm
- 3:35pm
COFFEE BREAK

3:35pm
- 4:10pm

ABSOLUT BRINGS ITS WORLD OF COCKTAILS TO LIFE WITH A COMMITMENT TO INCLUSION

Absolut Vodka, a Pernod Ricard brand, has long been committed to the LGBTQ+ community.  This year, they brought their 40 year+ allyship to a new level, with Absolut.Land, a metaverse activation for Coachella.  As a brand born to mix, Absolut is centered on bringing the world together through shared experiences and empowering social interaction that unlock a sense of belonging. Absolut.Land, a three story building built to look like a bottle of Absolut, included a floor inspired by the brand allyship and longtime involvement with the LGBTQ+ community. Consumers were invited to travel through The PRIDE Tunnel and in the Rainbow Rave, an all-out dance party that celebrated the community and featured music from LGBTQ+ artists.  Absolut continues their commitment to diversity, equity and inclusion, engaging their consumers everywhere – for them, the metaverse was a natural progression.

Matt Foley
Vice President Absolut
4:10pm
- 4:45pm

DEGREE’S INCLUSIVE MARATHON IN THE METAVERSE

Many say you can be anything or anyone you want to be in the metaverse, even a unicorn. But does this statement hold true for the differently abled or plus size person? Degree® will be presenting on their groundbreaking metaverse marathon, featuring the hip-hop artist, Fat Joe. Through the Metathon activation, Degree® deodorant brand leans into its purpose to inspire the confidence in everyone to move more while challenging what it means to be inclusive in the metaverse. Every brand and every person has a responsibility to help shape the world they want to see. A real world and virtual world, representative of all who create the unique fabric of humanity. This was our way, a start and we’re not done yet!

Desi Okeke
Director, Degree Deodorant Unilever
5:00pm
- 6:30pm
RECEPTION  

Monday, November 7, 2022
7:00am REGISTRATION OPENS

7:30am
- 8:30am
BREAKFAST  

8:30am
- 8:55am

ANA’S COMMITMENT TO DEIB

Diversity, equity, inclusion, and belonging are more important than ever to the marketing industry. ANA’s commitment to DEIB is built upon the foundation of the Global CMO Growth Council, the global community of chief marketers that have come together in unified leadership to transform marketing into a force for growth and a force for good. ANA’s work covers areas including gender equality (SeeHer), inclusive marketing (AIMM), talent development (AEF), supplier diversity, a new LGBTQ+ practice, and our annual diversity benchmarking report, whose 2022 results will be debuted at this conference.

Bob Liodice
CEO ANA
8:55am
- 9:10am

OPENING REMARKS

Gilbert Dávila
CEO DMI Consulting
Karla Davis
Vice President, Brand Marketing Ulta Beauty
9:10am
- 9:45am

OPENING KEYNOTE – MARC PRITCHARD

For the sixth consecutive year, Marc Pritchard will deliver the opening keynote at the ANA Multicultural Marketing & Diversity Conference.  As Marc once famously said, "If you're not doing multicultural marketing, you're not doing marketing." In this session, Marc will share a roadmap for multicultural market growth with new case studies from P&G brands. 

Marc Pritchard
Chief Brand Officer The Procter & Gamble Company
9:45am
- 10:20am

EVERYBODY STILL IN – THE GENERAL MOTORS PERSPECTIVE

General Motors is dedicated to being the most inclusive company in the world. In this session, GM will chart their journey over the past two years in the wake of social justice movements and public commitments to Black-owned and diverse-owned media. GM will discuss their unified approach and lessons learned along the way – including the evolution from investment to impact – as they focus on equity, new ways of thinking, relationships, listening, and business development to create a stronger ecosystem for diverse-owned media.

Brianne Boles-Marshall
Diversity Media Strategy and Investment General Motors
Heather Stewart
General Director, Global Media and Marketing Services General Motors
10:20am
- 10:40am
COFFEE BREAK  

10:40am
- 11:15am

THE FIGHT FOR EQUALITY IN FLORIDA – AND WHAT IT MEANS FOR BRANDS

Nadine Smith is the Executive Director of Equality Florida, the state's largest organization dedicated to ending discrimination based on sexual orientation and gender identity. In 2022, she was named to the Time100, TIME's annual list of the 100 most influential people in the world. With Equality Florida, Nadine has led the charge against the “Don’t Say Gay” bill, fighting its enactment through a major civil rights lawsuit as well as a television and social media ad campaign highlighting the potential impacts in classrooms. In this session, Nadine will discuss the work of Equality Florida and what it means for brands.

Nadine Smith
Executive Director Equality Florida
11:15am
- 11:50am

THE NFL AND MULTICULTURAL MARKETING

Marissa Solis will be a year into her role at the NFL as Senior Vice President, Global Brand and Consumer Marketing when she takes the stage at the ANA Multicultural Marketing & Diversity Conference. Marissa strongly believes that marketing in the U.S. needs to be done through a multicultural lens and prefers to use the term ‘multicultural marketing’ rather than ‘total market approach’ as the correct way to market to a U.S. population that is increasingly multicultural. In this session, Marissa will share the NFL’s work for the current season – from Kickoff to youth to cause to Hispanic. Importantly, all the work at the NFL – especially the mainstream work – is multicultural. 

Marissa Solis
Senior Vice President, Global Brand and Consumer Marketing National Football League
11:50am
- 12:25pm

IF YOU’RE NOT MULTICULTURAL, YOU’RE NOT MAXIMIZING GROWTH

Reaching multicultural audiences is a must in digital media. As consumers demand more access to diverse content, the industry needs to respond with a strong commitment and actionable results. Join Yahoo and Reset Digital to discuss how supporting and prioritizing minority-owned and operated media and suppliers better connects consumers to the diverse content they want, and fosters industry-wide growth for talent, suppliers and media alike.

Charles Cantu
Founder/CEO Reset Digital
Details on additional participants to come
12:25pm
- 1:40pm
LUNCH

1:40pm
- 2:15pm

THE INTERSECTION OF MARKETING AND DIVERSITY, EQUITY, INCLUSION AND BELONGING (DEIB) IS VITAL TO GROWTH

Consumers today are motivated by brands that are authentic, culturally relevant, and embed DEIB in their marketing and internal corporate culture.  AIMM is at the center of marketing and DEIB by strongly delivering on its commitment to #SeeALL. In the last two years, AIMM has championed cross-industry collaborations including monumental DEIB/Marketing dialogues, created industry leading tools, mechanisms, and resources to advance greater inclusivity, equity, and maximize multicultural and inclusive segment insights for brand growth.

Lisette Arsuaga
Co-Founder and Co-President AIMM and DMI
Nancy Diaz
Vice President, DEI Alliance for Inclusive and Multicultural Marketing (AIMM)
2:15pm
- 2:50pm

CREATING CONNECTONS BETWEEN MINORITY BUSINESSES AND CORPORATE AMERICA

The mission of the National Minority Supplier Development Council is to serve as a growth engine for certified minority businesses – Asian, Black, Hispanic and Native American – and enable those businesses to advance economic equality. NMSDC creates connections between minority business enterprises and corporations to help them benefit from each other, stoking entrepreneurship and growing wealth for these systemically excluded communities. Celebrating its 50th anniversary, NMSDC is the nation's largest, most impactful, and successful non-profit advocacy organization for MBEs, proving growth for MBEs is growth for all. Given that supplier diversity in the advertising supply chain has never been more important than it is today, the advertising industry will surely benefit from the perspective of NMSDC.

Ying McGuire
CEO and President National Minority Supplier Development Council
2:50pm
- 3:10pm
COFFEE BREAK  

3:10pm
- 3:45pm

THE ACCURATE PORTRAYAL OF API FEMALES IN ADVERTISING AND ENTERTAINMENT

A partnership between ANA’s SeeHer and Gold House will highlight the importance of increasing accurate portrayals of Asian and Pacific Islander (API) women and girls in advertising and entertainment. Together, they have developed an API #WriteHerRight storytelling guide that features key insights to empower brands and storytellers to apply an intersectional lens to their work and help API women and girls see themselves authentically reflected in content. The API #WriteHerRight guide follows the release of #WriteHerRight for Black Female Characters and #WriteHerRight for Latina Characters.

Kerry Bianchi
Global CEO APEX at Publicis Media
Jeannine Shao Collins
President SeeHer
3:45pm
- 4:20pm

HOW AT&T CREATED “LIGHTENING IN A BOTTLE”

Together, AT&T and 360 Agency created “Dream in Black,” a campaign that elevated culture and built authentic brand love with an audience. Dream in Black embodies a mindset that success can look like anything we can dream and serves as a platform to inspire and empower consumers to “Dream in Black.” It celebrates not only success but the pursuit of success and the milestones along the way. AT&T found a way to align an expression that landed authentically with consumers and aligned beautifully with their core value proposition of greater possibilities. This fully integrated platform touched the entire enterprise from ERGs, to corporate executives to cross functional initiatives, retail, and more.

Jeannie Weaver
Vice President, Retail and Special Experiences AT&T
Tamala Barksdale
Chief Strategist 360 Agency
4:20pm
- 4:55pm

SESSION TBD

Speaker TBD
Disney
6:30pm
- 7:30pm
ANA MULTICULTURAL EXCELLENCE AWARDS COCKTAIL RECEPTION  

7:30pm
- 9:30pm
ANA MULTICULTURAL EXCELLENCE AWARDS DINNER  

Please join us for the Multicultural Excellence Awards Gala where we will present the winning agencies and brands who have been judged to have the best multicultural marketing campaigns of the past year!  This celebration will culminate with the naming of the Best in Show winner, the overall best of all the rest of the Grand Prize winners!

Entry to the Awards Gala is included in your overall conference registration package. For those wishing to purchase tickets and/or table(s) for the Awards Gala ONLY, please click here.

9:40pm
- 10:40pm
POST RECEPTION  

Let's continue the celebration right after dinner! Join our after-party sponsor by Pernod Ricard in association with the Alliance for Inclusive and Multicultural Marketing (AIMM). Don't miss the chance to raise a toast to honor all our winners and to celebrate all the outstanding work submitted this year.

Tuesday, November 8, 2022
7:00am REGISTRATION OPENS

7:30am
- 8:30am
BREAKFAST

8:30am
- 8:40am

OPENING REMARKS

Gilbert Dávila
CEO DMI Consulting
Karla Davis
Vice President, Brand Marketing Ulta Beauty
8:40am
- 9:15am

TARGET: HELPING ALL FAMILIES DISCOVER THE JOYS OF EVERYDAY LIFE

Target Corporation rallies around a single purpose: to help all families discover the joy of everyday life. That purpose and the inclusion of "all" directly connects to Target's inclusivity value as a company. Maurice Cooper has now been in his role of Senior Vice President, Brand & Category Marketing at Target for two years. He oversees all omnichannel traffic driving activity for Target. Maurice leads a team of 300 that has responsibility for brand strategy, brand marketing, promotional marketing, and all paid, owned, and earned media activity. Maurice and his team leverage Target's purpose to champion a more inclusive society that provides a fulfilling place to work and enhances engagement with guests, communities, and suppliers.

Maurice Cooper
Senior Vice President, Brand & Category Marketing Target Corporation
9:15am
- 9:50am

LEADING DEI STRATEGY

Nikki Darden has been a champion of hiring and mentoring diverse talent throughout her career. As Citi's brand lead for DEI strategy, she regularly coaches others to understand cultural norms in an organization, while maintaining one’s own individualism, to drive maximum value. Nikki believes her authenticity is a key element of her success – personally and professionally – and advises her teams to see the threads that connect all customers and all people.

Nikki Darden
Managing Director, Head of Global Marketing Integration & DEI BrandStrategy Citi
9:50am
- 10:25am

BANNER HEALTH ON BEING REPRESENTATIVE AND INCLUSIVE IN HEALTHCARE COMMUNICATIONS

Healthcare is a highly regionalized business and Banner Health is fairly typical in that it serves six states in the western U.S. 

Without a national scope and without a huge budget, Banner wanted to figure out how to meaningfully connect with the key communities it serves ensuring they did so with a strong cultural lens.  Learn more about the steps Banner took to implement their strategic plan and the metrics they use to ensure they are objectively staying on track.

Alexandra Morehouse
Chief Marketing Officer Banner Health
10:25am
- 10:40am
COFFEE BREAK

10:40am
- 11:15am

CULTURAL AUTHENTICITY ACROSS AN END-TO-END PROCESS

Culture has become the biggest differentiator between high-performing and low-performing ad campaigns. In this session, AIMM will share the latest learnings from the Cultural Inclusion Accelerator’s solutions, specifically the Cultural Insights Impact Measure™ and the DEI Accelerator™,  that enable marketers to connect with consumers authentically. We will also learn from Kellogg’s, a Best-In-Culture market leader that has boosted trust, sales, and loyalty across its brands by consistently infusing inclusive and cultural norms from planning to briefs to executions. 

Carlos Santiago
Co-Founder, Alliance for Inclusive and Multicultural Marketing (AIMM) Co-Architect, CIIM and Chief Strategist, SSG Solutions
Karla Lucia
Executive Director Alliance for Inclusive and Multicultural Marketing (AIMM)
11:15am
- 11:50am

SESSION TBD

11:50am
- 12:25pm

THE WORLD CUP: WHAT MARKETERS CAN EXPECT

The 2022 FIFA World Cup is scheduled to take place in Qatar from November 20 to December 18 and will be the first World Cup ever to be held in the Arab world. The World Cup is the most prestigious association football tournament, as well as the most widely viewed and followed single sporting event in the world. In the United States, the World Cup will be televised by Fox Sports (Fox and FS1) and Telemundo. This session will focus on what marketers can expect from the 2022 World Cup.

Isaac Mizrahi
Co-President and CEO alma
12:25pm
- 12:30pm

CLOSING REMARKS

About  |  Speakers  |  Agenda  |  Awards  |  Venue  |  Sponsors  |  Pricing  |  Register