ANA Announces 2018 Multicultural Excellence Award Grand Prize Winners

Procter & Gamble Takes Best in Show for Campaign
Promoting “Love Over Bias” by Wieden + Kennedy

MIAMI (Nov. 5, 2018) — Procter & Gamble and its ad agency Wieden + Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA (Association of National Advertisers), for a spot called “Love Over Bias.”

The commercial depicts the impact of bias on peoples’ lives through the lens of a wide range of mothers who are shown encouraging and supporting their child athletes in a world that isn’t always accepting of them. It was created by a team of collaborators who have experienced bias in their own lives.

In addition to the “Best in Show” award, grand prize winners also were honored in 12 categories for industry-leading advertising at an awards ceremony held during the ANA’s 2018 Multicultural Marketing & Diversity Conference.

Now in their 18th year, the 2018 ANA Multicultural Excellence Awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2017 and June 2018. This year’s competition, open to both ANA members and nonmembers, received 230 entries.

The 2018 grand prize brand and agency winners in each of the categories are as follows:




Procter & Gamble

Wieden + Kennedy

Best In Show

Procter & Gamble



JPMorgan Chase

interTrend Communications, Inc.


Goya Foods

Dieste, Inc.





Canadian Down Syndrome Society

FCB Canada

People with Disabilities

The Coca-Cola Company




Burrell Communications


PFLAG Canada



Procter & Gamble

Wieden + Kennedy

Total Market


Burrell Communications

Experiential Marketing

HP Inc.

FF Creative Community

Socially Responsible


Walton Isaacson

Significant Results

The Best in Show award is given to the best of the grand prize winners in all 12 categories.

"There’s no question of the growing importance of multicultural advertising in today’s marketing mix,” said ANA CEO Bob Liodice. “All of last night’s winners represent the best and the brightest in this essential effort, and the ANA is proud to honor and congratulate them on such an excellent body of work.”

Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing and for outstanding advertising work featuring African-Americans, Asians, Hispanics, LGBTs, and people with disabilities.

The award recipients were announced at the ANA Multicultural Excellence Awards Dinner, hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Claudine Waite, ANA Director, Content Marketing Committees & Conferences.


The ANA (Association of National Advertisers)'s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA's membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

John Wolfe
Director of Communications
Office: 212.455.8011
Cell: 914.659.8663