ANA Sustainability Collective

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Even though 92 percent of consumers aspire to live sustainably, only 16 percent are actively changing behaviors. As marketers, we must drive changes in consumer behavior and within our organizations to positively impact our planet, communities, and other stakeholders.

In this section, you will find tools to drive your strategy, no matter where you are on your sustainability journey, to drive environmentally sustainable business practices in alignment with business growth.

The ESG Brand Perception Index

Content Creation in Crisis Culture

Sustainability Glossary for Marketers

Join ANA’s Sustainability Committee

Brand and Sustainability: The Planet, People, and Society

Ad Net Zero Report (PDF)

CMO Sustainability Accelerator

Will Carbon-Labeled Products Sell More? Here’s What We Know

Guide for Eco-Friendly Ad Creative

Join WFA’s Planet Pledge

Green the Bid Checklist Resources

Race To Zero Campaign

WARC Sustainability Hub

Ad Net Zero Essentials Certificate

Ad Net Zero Guide (PDF)

Marketers Join the Fight Against Climate Change

The Ad Net Zero Action Plan

Creatives for Climate

How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?

SOURCES: Kantar. “Kantar's New Sustainable Transformation Practice Identifies Strategies for a Sustainable Recovery.” Kantar. Understand People. Inspire Growth., https://www.kantar.com/company-news/kantars-new-sustainable-transformation-practice-identifies-strategies-for-a-sustainable-recovery.