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Planet
Environmental Sustainability
Even though 92 percent of consumers aspire to live sustainably, only 16 percent are actively changing behaviors. As marketers, we must drive changes in consumer behavior and within our organizations to positively impact our planet, communities, and other stakeholders.
In this section, you will find tools to drive your strategy, no matter where you are on your sustainability journey, to drive environmentally sustainable business practices in alignment with business growth.
Resources and Development
SOURCES: Kantar. “Kantar's New Sustainable Transformation Practice Identifies Strategies for a Sustainable Recovery.” Kantar. Understand People. Inspire Growth., https://www.kantar.com/company-news/kantars-new-sustainable-transformation-practice-identifies-strategies-for-a-sustainable-recovery.
Take the Next Step
Contact the Sustainability Collective team at sustainability@ana.net to learn more about how you can get involved.
Have a sustainability question?