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Society

Diversity, Equity, Inclusion, and Belonging

Not only do a majority of consumers prioritize social values in their shopping choices, but diverse companies also see up to 19 percent higher revenue in terms of new products. As corporations and agencies center the role of DEIB in consumer demand, strategy, and employee engagement, marketers have a unique opportunity to connect business growth with creating a more equitable society.

In this section, you'll find resources to help you:

  • Ensure representation in advertising and across the marketing supply chain,
  • Align external communication of values with internal policies,
  • Communicate how our organizations are influencing society, and
  • Influence consumer perception and behavior

Resources and Development

SOURCES: Deloitte. “Diversity, Equity, and Inclusion (DEI) across the Consumer Value Chain.” Deloitte, 2022, https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Consumer-Business/gx-cb-dei-across-consumer-value-chain.pdf.

Take the Next Step

Contact the Sustainability Collective team at sustainability@ana.net to learn more about how you can get involved.

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