ANA Email Experience Council Awards

The ANA Email Experience Council (EEC) recognizes individuals who represent the best and brightest in the email marketing industry.

We are excited to promote and honor stand-out email marketers and campaigns.

We are thrilled to be honoring the 2021 ANA EEC award winners – innovative and shining examples of best practices and high caliber thought leaders at our upcoming 2021 ANA Email Evolution Conference: A Virtual Experience. We hope you’ll join us on May 6th at the Awards Celebration in cheering on your peers and mentors.

Below is additional information about our awards program and the incredible award winners for 2021.

Stefan Pollard Email Marketer of the Year Award

Established in honor of Stefan Pollard, a highly respected and beloved member of the email marketing community who suddenly passed away in 2010, this award honors a brand-side marketer who demonstrates the qualities and high professional standards that Pollard exemplified during his lifetime.

Email Marketer Thought Leader of the Year Award

This highly-coveted award is given to a vendor-side marketer who exemplifies the best and brightest in the email marketing industry, embodying thought leadership, service, innovation, and vision and influence.

Email Program Awards

This set of awards promotes excellence in email marketing by showcasing the impact that email is having in the marketplace and within organizations. Most importantly, these awards feature email campaigns, programs, and people that make us excited and proud of the work being done in our industry.

Congratulations to the 2021 Stefan Pollard Award winner: Scott Cohen, Sr. Email Marketing Manager, Purple

2021 Award finalist: Ryan Phelan, Co-Founder and Chief Strategist, RPE Origin

Previous Stefan Pollard Email Marketer Winners

2020: Sandra Cordero, Torrid
2019: Kait Creamer, Scaled Agile, Inc.
2018: Alice Li, Shutterstock
2017: Genevieve Longtin, Sharecare
2016: Jeanne Jones, Alaska Airlines

2015: Alessandra Souers, JibJab
2014: Zack Notes, UncommonGoods
2013: Sal Tripi, Publishers Clearing House
2012: Meg Reynolds, REI
2011: Loren McDonald, IBM Marketing Cloud

"This award is an incredible honor, and I'm humbled to receive one of what is essentially the Oscars of the email marketing industry. I was fortunate to meet Stefan Pollard when my email career was in its infancy, and his wisdom and spirit are part of what drew me into an industry that is truly unique—where competitors become friends, and friends can really become family.

It's that spirit of continual growth, innovation, and comradery that move the industry forward—a spirit I hope I live up to in winning this award. I'm incredibly grateful to my peers, friends, family, and mentors who have helped drive not only my success, but the success of an entire channel and industry."

-Scott Cohen, Sr. Email Marketing Manager, Purple
- 2021 Stefan Pollard Email Marketer of the Year Award Winner

Congratulations to the 2021 Thought Leader of the Year Award winner: Kath Pay, CEO, Founder & Author, Holistic Email Marketing

2021 Award finalist: Corrina Cohen, Marketing Automation Developer, Caleres Inc.

Previous Email Marketer Thought Leader of the Year Winners

2020: Simms Jenkins, BrightWave
2019: Matthew Vernhout, 250ok
2018: Chad White, Litmus
2017: David Daniels, The Relevancy Group

2016: David Baker, Cordial
2015: Justine Jordan, Litmus
2014: Dennis Dayman, Return Path

"Winning EEC's Thought Leader of the Year Award is a tremendous honor. I'm overwhelmed, ecstatic, and immensely grateful. Our email community is unique in that so many of us share the mission to help each other grow and learn.

Being recognized for my work in these efforts is doubly gratifying, indeed, because Stefan Pollard, who inspired these awards, was my mentor, my dear friend, and my role model as a thought leader. I know he would be so very happy for me. Thank you so much for this honor!"

-Kath Pay, CEO, Founder & Author, Holistic Email Marketing
- 2021 EEC Email Marketer Thought Leader of the Year Award Winner

Best Overall Improvement Program Award

2021 Award Winner: Party City CRM Pilot Testing

Congratulations to our winner — the Party City CRM Pilot Testing, as well as our semi-finalists, the Salvation Army Giving 2020 Campaign and Rover-Doggone Good Personalization. The pandemic drove a lot of change in email strategy in 2020. These award-winning campaigns provided robust submissions with tangible results, showcasing the ability to pivot — using data and technology to improve and define new baselines to achieve their objectives. As this was only the second year that the award has been offered, we were excited to see such a diversity of submissions, from nonprofits to retail and health care. We can’t wait to see what great results and submissions 2021 will bring!

Campaign Managers:

Priyanka Ghodasara | Digital Marketing – E-Commerce | Party City
Lewis Tierney | Consultant | Party City
Meg McCambridge | Consultant | Party City
Andres Baez | Manager of Integrated CRM Strategy Planning | Party City
Andrea Claxton | Group Account Director | DEG
CiCi Wood-Coyan | Sr. Project Manager | DEG
Hal Hollingsworth | Account Manager | DEG
Alexis Olson | Account Manager | DEG
Kelly Wang | Campaign Manager | DEG
Stephanie Ogilvie | Sr. Relationship Marketing Strategist | DEG
Wendy Roush | Sr. SFMC Engineer | DEG
Kate DiRocco | Manager SFMC Consultant | DEG

Judged: based on prior results identified, core insight identified that drove the change, testing rigor/validity and results
Creative: View Creative

Semi-Finalists:

Rover-Doggone Good Personalization - Mayme Frey, Manager of CRM Operations at Rover
The Salvation Army 2020 Holiday Giving Campaigns - Katie Manring | Project Manager | DEG

Cross-Channel Award

2021 Award Winner: McDonald’s Famous Orders

McDonald's Famous Orders campaign delivered an engaging and exciting experience with a major wow factor! The campaign's goals were to drive digital adoption as well as increase guest count during a global pandemic that challenged the industry. This was accomplished through a truly cross-channel campaign that leveraged email, push, dotcom, and app, and created a powerful digital first experience. As a result, the campaign beat all targeted goals; increasing new customers, retaining existing customers at a higher than expected rate, and reducing the number of lapsed customers. McDonald's hit their app registration goal in a record 3 days and the associated email campaign delivered the second highest impact to incremental revenue in 2020. Famous Orders was both buzzworthy and effective, making it the winner for the Cross-Channel category.

Campaign Manager:

Catherine Thacker | Director of CRM | McDonald’s

Judged: based on impact, constraints, metric quality and innovation
Creative: View Creative

Semi-Finalists:

SCENE Member Reactivation - Ryan Giff | Executive Director, Partnerships & CRM | SCENE and Greg Elliott | Managing Director | William Thomas Digital
Neutrogena Holiday Campaigns - Lucy Sun | Brand Manager, Digital | Johnson & Johnson and Katie Manring | Project Manager | DEG

“One-Person Team” Award

2021 Award Winner: Hailey Pettit | CRM Manager | Nurx

Hailey Pettit is the sole driver of email at Nurx, and she has improved nearly every metric that matters to the company, from CPA and CAC to increases in service requests through the channel. Hailey's efforts cover revenue generation and cost savings, showing a broad spectrum of the power of email. As Nurx's CMO shared, Hailey can definitely "teach us all how to be better."

Judged: based on impact, constraints, metric quality and innovation

Finalist: Emily McLeod | Public Affairs Specialist | NASA

"I am incredibly honored to be recognized by the ANA Email Experience Council and as part of the email marketing community. There have been many constraints on all of us due to COVID and the underlying climate. However, these constraints have led to opportunities for brands to meet consumers where they are with empathy and compassion. When done right, email allows you to do just that and we saw the positive impact it had on our KPIs when we leaned in. It motivates me and makes me proud to be a part of this industry and seeing talented marketers utilizing email to make a difference in a challenging time.

- Hailey Pettit, CRM Manager, Nurx

- 2021 "One-Person Team" EEC Program Award Winner

The EEC Awards Subcommittee is comprised of leaders in the email industry, as well as friends and colleagues of Stefan Pollard

Ryan Phelan (Chair), Origin Email
Jose Cebrian (Vice-Chair), Merkle Inc
John Caldwell, Red Pill Email
Heather Curcio, AARP
Allyson Federbush, Movable Ink
Elaine Gamble; Otsuka Pharmaceuticals
Jennifer Horner, DEG

John Landsman, SparkPost
Charma Parker, Home Depot
Gretchen Scheiman, CM Group
Manisha Shaw, Salesforce
Paul Shriner, AudiencePoint
Karen Talavera, Synchronicity Marketing (Vice-Chair, EEC)
Matthew Vernhout, Netcore (Chair, EEC)

Questions? Contact us.