Established in honor of Stefan Pollard, a highly respected and beloved member of the email marketing community who suddenly passed away in 2010, this award honors a brand-side marketer who demonstrates the qualities and high professional standards that Pollard exemplified during his lifetime.

This highly-coveted award is given to a vendor-side marketer who exemplifies the best and brightest in the email marketing industry, embodying thought leadership, service, innovation, and vision and influence.

This set of awards promotes excellence in email marketing by showcasing the impact that email is having in the marketplace and within organizations. Most importantly, these awards feature email campaigns, programs, and people that make us excited and proud of the work being done in our industry.

• 2020: Sandra Cordero, Torrid
• 2019: Kait Creamer, Scaled Agile, Inc.
• 2018: Alice Li, Shutterstock
• 2017: Genevieve Longtin, Sharecare
• 2016: Jeanne Jones, Alaska Airlines

• 2015: Alessandra Souers, JibJab
• 2014: Zack Notes, UncommonGoods
• 2013: Sal Tripi, Publishers Clearing House
• 2012: Meg Reynolds, REI
• 2011: Loren McDonald, IBM Marketing Cloud

• 2020: Simms Jenkins, BrightWave
• 2019: Matthew Vernhout, 250ok
• 2018: Chad White, Litmus
• 2017: David Daniels, The Relevancy Group

• 2016: David Baker, Cordial
• 2015: Justine Jordan, Litmus
• 2014: Dennis Dayman, Return Path

Best Overall Improvement Program Award

2021 Award Winner: Party City CRM Pilot Testing

Congratulations to our winner – the Party City CRM Pilot Testing, as well as our semi-finalists, the Salvation Army Giving 2020 Campaign and Rover-Doggone Good Personalization. The pandemic drove a lot of change in email strategy in 2020. These award-winning campaigns provided robust submissions with tangible results, showcasing the ability to pivot — using data + technology to improve and define new baselines to achieve their objectives. As this was only the second year that the award has been offered, we were excited to see such a diversity of submissions, from non-profits to retail and healthcare. We can’t wait to see what great results and submissions 2021 will bring!

Campaign Managers:

• Priyanka Ghodasara | Digital Marketing – Ecommerce | Party City
• Lewis Tierney | Consultant | Party City
• Meg McCambridge | Consultant | Party City
• Andres Baez | Manager of Integrated CRM Strategy Planning | Party City
• Andrea Claxton | Group Account Director | DEG
• CiCi Wood-Coyan | Sr. Project Manager | DEG
• Hal Hollingsworth | Account Manager | DEG
• Alexis Olson | Account Manager | DEG
• Kelly Wang | Campaign Manager | DEG
• Stephanie Ogilvie | Sr. Relationship Marketing Strategist | DEG
• Wendy Roush | Sr. SFMC Engineer | DEG
• Kate DiRocco | Manager SFMC Consultant | DEG

Judged: based on prior results identified, core insight identified that drove the change, testing rigor/validity and results
Creative: View Creative

Semi-Finalists:

• Rover-Doggone Good Personalization - Mayme Frey, Manager of CRM Operations at Rover
• The Salvation Army 2020 Holiday Giving Campaigns - Katie Manring | Project Manager | DEG

Cross-Channel Award

2021 Award Winner: McDonald’s Famous Orders

McDonald's Famous Orders campaign delivered an engaging and exciting experience with a major wow factor! The campaign's goals were to drive digital adoption as well as increase guest count during a global pandemic that challenged the industry. This was accomplished through a truly cross-channel campaign that leveraged email, push, dotcom, and app, and created a powerful digital first experience. As a result, the campaign beat all targeted goals; increasing new customers, retaining existing customers at a higher than expected rate, and reducing the number of lapsed customers. McDonald's hit their app registration goal in a record 3 days and the associated email campaign delivered the second highest impact to incremental revenue in 2020. Famous Orders was both buzzworthy and effective, making it the winner for the Cross-Channel category.

Campaign Manager:

• Catherine Thacker | Director of CRM | McDonald’s

Judged: based on impact, constraints, metric quality and innovation
Creative: View Creative

Semi-Finalists:

• SCENE Member Reactivation - Ryan Giff | Executive Director, Partnerships & CRM | SCENE and Greg Elliott | Managing Director | William Thomas Digital
• Neutrogena Holiday Campaigns - Lucy Sun | Brand Manager, Digital | Johnson & Johnson and Katie Manring | Project Manager | DEG

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“One-Person Team” Award

2021 Award Winner: Hailey Pettit | CRM Manager | Nurx

Hailey Pettit is the sole driver of email at Nurx, and she has improved nearly every metric that matters to the company, from CPA and CAC to increases in service requests through the channel. Hailey's efforts cover revenue generation and cost savings, showing a broad spectrum of the power of email. As Nurx's CMO shared, Hailey can definitely "teach us all how to be better."

Judged: based on impact, constraints, metric quality and innovation

Finalist: Emily McLeod | Public Affairs Specialist | NASA