ANA B2B Hall of Fame

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Pictured: Bob Liodice, CEO, ANA (left) with the ANA 2017 B2B Hall of Fame honorees: (starting 2nd from left) Tom Stein, Chairman and Chief Client Officer, Stein IAS; Sherri Leopard, Founder, Leopard Communications; John Favalo, EVP of Group B2B, Eric Mower and Associates; Philip B. Clement, Global Chief Marketing and Communications Officer, AON; Al Maag, Chief Communications Officer, Avnet (retired).



Congratulations to the latest inductees to the ANA B2B Hall of Fame. This distinguished group of prominent B2B marketing executives will be honored during the B2 Awards Gala on Wednesday, June 6, 2018.


Christoph Becker is the driving force behind gyro. As both CEO and Chief Creative Officer, Becker has grown gyro into one of the largest, most successful B2B agencies in the world.

gyro’s mission to create humanly relevant ideas has served it well. gyro has been named B2B Marketing’s top U.S. Agency 2017-2018 as well as the Advertising Age’s 2016 Global B2B Agency of the Year and the Association of National Advertisers B2B Agency of the Year 2014-2016.

Christoph has spent more than 25 years building brands and creative cultures around the globe. Prior to gyro, he spent eight years as Chairman and CCO of FCB New York, leading its 1,500-person operation. A true global citizen, Christoph was also CCO of Bozell Latin America where he guided the creative success of eight countries. Prior to Bozell, he was at TAPSA Madrid and Ogilvy & Mather Madrid.

Becker has spoken about the reinvention of B2B at high profile events including Cannes Lions, Fortune Brainstorm: Tech, the Forbes CMO Summit and Advertising Week. He has judged nearly every major creative festival including the Effie Awards, Spikes Asia, Cannes Lions and FIAP as well as served as jury chair at Dubai Lynx. His is also a current American Advertising Federation board member.

Outside of gyro, he on the board of World Connect, a nonprofit which improves the lives of women and children in the developing world by empowering local leaders. He has also been a committee member at the International Rescue Committee (, a nonprofit organization that provides humanitarian aid globally, for more than a decade.


Linda Boff is GE’s Chief Marketing Officer leading all global marketing, brand, content, digital, sponsorship, and customer experience for the company.

Boff is also GE’s Vice President of Learning & Culture leading GE’s learning & development work, including GE Crotonville. As a company’s brand reflects a company’s culture, Linda’s role brings together two instinctively tied elements. In her role, Boff drives the positioning of GE, one of the world’s most powerful brands, as the preeminent digital industrial company, and brings digital first thinking and strategy into GE’s learning & development efforts for 300,000 employees around the world.

Under Boff’s leadership, GE’s marketing campaigns and fresh approach to media and content, have driven immense results in brand value and recruitment efforts. GE has been recognized as Adweek’s hottest digital marketer and won a coveted Cannes Grand Prix Award in 2016.

Passionate about all things digital and the future of media, Boff is recognized as one of today’s most influential CMOs. She was named 2017 Adweek Grand Brand Genius. She is a 2016 Matrix Award winner, CDO Club’s 2016 U.S. Chief Digital Officer of the Year and #5 on Business Insider’s 50 Most Innovative CMOs list, among other accolades. Boff is also Chairman of the Ad Council and a member of ANA’s Executive Committees and Marketing 50.

Boff is on the Board of Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, and is Executive VP for Partnership with Children, a NYC-based organization which provides social support to hard-to-reach school children.

Previously, Boff was GE’s executive director of global brand marketing. She also served as CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 as leader of employee marketing after 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.

Boff earned a B.A. in Political Science and Psychology from Union College. She lives in Irvington, NY with her husband and two children.


Katherine Button Bell is senior vice president and chief marketing officer for Emerson. In this role, she is responsible for the company’s global marketing and corporate branding strategies.

She also oversees corporate communications, digital and social marketing strategies, market research programs, and professional development programs for the company’s marketing teams worldwide. In 2016, she was named to Emerson’s Office of the Chief Executive which helps develop and guide the company’s global business strategies.

Button Bell joined Emerson as chief marketing officer in 1999. The next year, she led the development and launch of Emerson’s corporate branding program, which introduced a new brand architecture and strategy across the company’s more than 60 businesses, as well as the first corporate logo change in more than 30 years. Soon after, she initiated the company's first global advertising campaign, which she expanded in 2006 to include the company’s first television commercials.

Before joining Emerson, Button Bell was president of her own marketing consulting firm specializing in market planning, brand building, and marketing training for Fortune 500 manufacturers. Prior to that, she was executive director of worldwide marketing communications for Converse Inc. and director of advertising and public relations for Wilson Sporting Goods.

Button Bell served as chairman of the Business Marketing Association board in 2013-2014. She was named the “Top Marketer of 2013” by BtoB magazine and recognized as one of the world’s top 10 marketers and strategists in the publication’s 2003 “Who’s Who Special Report.”

She serves on the board of directors of Johnson Outdoors Inc., Sally Beauty Holdings Inc., and the Foundation Board of St. Louis Children’s Hospital. She is also a member of the board of trustees of the Saint Louis Art Museum.

Button Bell holds a bachelor’s degree from Princeton University.