Exclusive Member Content for All

Welcome to the ANA Community Access portal! To help all brands and businesses manage the impact of the COVID-19 crisis, we have unlocked many of our exclusive members-only resources for anyone in our marketing community to access. The resources you will find on this page, available through June 5, include numerous pieces of content: insights, in-depth articles, brand case studies, virtual training programs, on-demand webinars, and much more.

There are no restrictions to the content on this page, and there is no cost to access it. It’s our way of investing in the power of the entire global marketing community to help keep the industry moving forward. We hope you find these resources beneficial in these challenging times. To take advantage of the content on this page, please create an account with us now.

Please note: Not all content on ANA's website is available for free access. 

 
A Message from ANA’s CEO Bob Liodice
 
 

Marketing Knowledge Center

Marketing Futures

As ANA’s dedicated innovation initiative, Marketing Futures serves as a crossroads for marketers, innovators, entrepreneurs, and academia to come together and develop the insights and solutions that will help move the industry into a brighter future. 

See more from Marketing Futures

ANA Newsstand

Through ANA Newsstand, our public online magazine portal, we deliver the marketing intelligence needed to drive growth through multiple publications offering case studies, interviews, and expert advice.

Insight Briefs

On a monthly basis, the ANA zooms in on an essential marketing topic. A cover story providing a unique perspective on the subject kicks off each issue, followed by a curated selection of case studies, research findings, and best practices.

See more Insight Briefs

REGGIE Award Cases

This premier industry awards program recognizes the best marketing campaigns activated by brands and agencies. Case studies developed from winning entries dig into key business challenges, strategies employed to overcome them, and performance results.

See more REGGIE Award Cases

B2 Award Cases

The ANA celebrates business-to-business marketing campaigns and communications that rise above the competition with its B2 awards program. Case studies developed from winning entries outline objectives, insights, and results, giving marketers a sense of the successful campaign development process.

See more B2 Awards Cases

ECHO Award Cases

For the past 90 years, the International ECHO Awards have recognized the best campaigns in data-inspired marketing around the world. Case studies developed from winning entries tell the story of campaigns from the initial challenge presented, to the insights and creativity used to deliver a solution.

See more ECHO Award Cases

ANA Multicultural Excellence Awards

Aimed to raise awareness and exposure of the outstanding work being done in the areas of African-American, Asian, Hispanic, LGBTQ, People with Disabilities, and Total Market advertising. Case studies created from winning entries display brands tapping into rich cultural insights to develop relevant, emotionally resonant campaigns.

See more ANA Multicultural Excellence Awards Cases

On-Demand Training

The ANA is pleased to offer the following on-demand training course to all industry professionals. Learn from industry experts on a variety of topics that are key to building and expanding your marketing skill sets.

Webinar Replays

Recorded for playback on demand, ANA webinars feature perspectives and insights from top marketers and industry experts on a variety of key advertising and marketing topics, including business-to-business, procurement, and legal and regulatory affairs.

State Privacy Legislation

Currently, 14 states are considering privacy legislation, in part prompted by the California Consumer Privacy Act (CCPA) — a sweeping bill that will have major impacts on the advertising and marketing industry when it takes effect on July 1. Learn more about the ANA’s activities in this area.

CMO Masters Circle

Find out first-hand how the world’s top marketers are driving the industry’s growth agenda during COVID – and beyond. Visit the CMO Masters Circle.

Other Resources

The ANA in Video

ANA conferences keep marketers current on the latest trends, best practices, and industry initiatives. Our video library offers the same remarkable stories, perspectives, and insights for on-demand viewing.