Greg Guidotti Explains How He and His Team Reinvented the Oscar Mayer Brand

Listening to what consumers were telling them was one of the keys for Oscar Mayer in revamping the brand and creating a higher quality product. That's according to Greg Guidotti, head of marketing at Oscar Mayer. In the video below, Greg lists the other two keys to his brand's successful evolution.

Along with his agency partner, Tom Smith of mcgarrybowen, Greg will tell the full story at the upcoming 2018 ANA Brand Activation Conference, which is being held April 16–18, in Chicago, Ill. Visit our agenda page for more information on the conference.