Promotion & Marketing Law Book

The Promotion & Marketing Law Book (the "Dierson Book") is a compendium of laws and regulations affecting promotion and marketing activities. This book has been compiled for industry and academic guidance, and to serve as an educational reference on promotion marketing matters; an indispensable desk reference for marketers, agencies, suppliers, and lawyers. It is an invaluable resource including key articles, and federal and all 50 states' promotion and marketing laws. The book provides laws and regulations changes, giving the industry an up-to-date guide to every state's specific guidelines. 

This is the 8th edition of the book, with a brand new format and searchable subscription. Subscribers will be able to log in and search each state to quickly and easily find the information they need.

Features include:

  • A directory of all 50 states
  • Keyword search capabilities
  • Note-taking functionality
  • Download/Export options

and more!


  • Alcoholic Beverages
  • Charitable Solicitations & Charitable Games of Chance
  • Children/Minors
  • Commercial Email
  • Consumer Discount
  • Consumer Protection [Includes advertising/false advertising and unfair/deceptive trade practices]
  • Gambling/Lottery
  • Incentives
  • Milk and Dairy Products
  • Mobile Device Promotions
  • Pharmaceuticals
  • Prize Notification [When not included in games of chance/contests]
  • Pyramid Schemes
  • Rebates
  • Taxes [Income/sales & use]
  • Telemarketing
  • Unclaimed Property
  • Unsolicited Goods

This product is available to ANA Corporate Marketer members and Corporate Associate Members only.

For questions about Dierson Law Book, contact Ed Kabak at or 646.708.8123