The Future of Marketing: A Roadmap to Hypergrowth

Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Our hypothesis: Marketers at the most successful companies have taken the steps necessary to exploit future innovations and are therefore better equipped moving forward.

Analysis of this study's data revealed two very different groups of marketers heading in divergent directions: the "laggards" and "hypergrowth" marketers. This report identifies 11 characteristics shared by most hypergrowth marketers and provides resources for brands to start their own journey toward hypergrowth.

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