Voice Marketing Report, 2020 Edition

Coming Through Loud and Clear

Whether a person is inputting a destination into his car's navigation system or settling a dinnertime debate with the help of Google Home, voice-enabled devices are more present in consumers lives than ever. Marketers cannot ignore the growing trend of voice technology and the impact it's having on consumer behaviors and expectations. The 2020 Edition of the ANA Marketing Futures Report on this important topic explores the ways marketers are thinking about voice search, voice-enabled product development, and virtual assistants.

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