Brand Experience, Creativity, and Media
Industry-Wide Goals:
Turn the marketing function into an engine of innovation and creativity that drives business growth.
Redefine the basic tenets of marketing and more effectively measure and track brand value.
Reframe marketing and the role of the CMO through a customer-first lens that requires building brand equity in creativity, sharing knowledge, and combining brand experience with media.
The ANA’s Approach
Whether the key to your brand’s success is delving into the latest creative trends and emerging technologies or addressing hot-button issues like media transparency and digital ad fraud, we offer a robust selection of workshops, committees, events, and marketing intelligence you need to drive growth today and in the future.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Featured Content
Articles, insights, research, and more to advance your marketing and advertising.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Account Based Marketing (Half Day)
- Achieving Breakthrough Results with Word of Mouth Marketing (Full Day)
- Advertising Production Masterclass (Full Day)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Brand Management Committee, West Coast Chapter
- Commerce Marketing Committee, Southwest Chapter