Brand Innovation, Creativity, and Experience
Digital transformation, creativity, innovation, and technology present enormous opportunities and implications for building brands and growing businesses.
To leverage this potential, the ANA works to highlight — and offer insight into — our industry’s most innovative brands and campaigns, giving our members a broad network of intellectual capital they can tap into for inspiration and ideas.
The Challenge
Digital technologies have made it more challenging than ever for brands to stand out and be successful, and while having a distinct voice that resonates across a fragmented landscape is vital, equally important is creating a compelling customer experience and accurately measuring the brand’s overall value.
The ANA’s Response
Building a successful brand requires a large investment in both time and resources. Not only do we field research to improve brand value measurement, we also offer a robust selection of workshops and courses — and more than 2,000 videos, articles, and tools — to help you meet (and surpass) customer expectations.
Featured Content
Articles, insights, research, and more to advance your marketing and advertising.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
| October 21st |
2020 ANA Masters of Marketing Week: A Virtual Experience |
| December 8th |
2020 ANA Influencer Marketing & Activation Conference: A Virtual Experience |
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Achieving Breakthrough Results with Word of Mouth Marketing (Full Day)
- B2B Customer Centric Marketing and Activation (Full Day)
- B2C Customer Centric Marketing and Activation (Full Day)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Brand Management Committee, West Coast Chapter
- Commerce Marketing Committee, Southwest Chapter
- Brand Management Committee
- Production Management Committee
- Sponsorship & Experiential Marketing Committee