Data, Analytics, and Technology

The proper use of data and technology represents one of the most powerful opportunities brands have to get close to customers and improve growth.

The ANA is focused on creating a full suite of products and services to help data-driven marketers fuel growth through the informed, effective, and responsible use of data and technology.

The Challenge

Organizations are increasingly becoming data led. Studies have shown that companies who have developed a comprehensive data strategy and analytics capability, achieve growth at a rate higher than companies who have not. For today's marketers, it has become essential to develop a deeper understanding of data and analytics in order to create actionable insights, better decisioning and drive sustainable growth for the long term. And yet, this is an area where marketing leaders are not well-versed.

The ANA’s Response

The ANA is focused on creating a suite of consultative products and services designed to assist marketers in making effective and responsible business decisions when using data and technology to fuel differentiated and sustainable growth. We learn, grow, and are more successful together as part of the ANA's Data & Analytics, MarTech, Marketing Futures, and Addressability practices, and the member-driven initiatives they facilitate such as The Partnership for Responsible Addressable Media, #EngageResponsibly, the ANA International ECHO Awards, and more.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Knowledge Partners

CTV Takes Center Stage: Global Benchmarks Report

6 days ago

Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.

Session Videos

Data-Driven Success in an Environment of Rapid Consumer Behavior Change

2 weeks ago

Setting the stage with observations of changes in consumer behavior during COVID, Oracle's Joe Frick talked about emerging opportunities to evolve data-driven strategies to fuel personalized marketing plans.

Session Videos

Scaling Business through Data Driven Relationship Deepening

2 weeks ago

In this video, learn why relationship deepening is so important at Ally, how they use immense amounts of data to drive conversations with customers, and what the results of those efforts are in terms of loyalty and value.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.