Data, Analytics, and Technology
The proper use of data and technology represents one of the most powerful opportunities brands have to get close to customers and improve growth.
The ANA is focused on creating a full suite of products and services to help data-driven marketers fuel growth through the informed, effective, and responsible use of data and technology.
The Challenge
Analytics technology can transform data into insights, measure impact and optimize investments, connect online and offline touchpoints, and accurately predict future results. It is no longer a nice-to-have for marketing organizations looking toward bolstering success, it is a must-have.
The ANA’s Response
Our Data Marketing & Analytics practice provides the data strategy and management capability needed to drive growth for your organization. We’re also dedicated to advocating on issues that affect data marketing and analytics across the industry, such as privacy, transparency, codes of conduct, and standards.
Featured Content
Articles, insights, research, and more to advance your marketing and advertising.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (Half Day)
- Comprehensive CRM and Database Marketing (Regional Two Day)
- Customer Insights (Two Day)
1-Day Conferences
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Analytics & Data Science Committee
- Data & Direct Marketing Committee (formerly the Print in the Digital Age Committee)
- Legal Affairs Committee
- Measurement & Accountability Committee (formerly the Data & Measurement Committee)
- Media Leadership Committee