Data, Analytics, and Technology
The proper use of data and technology represents one of the most powerful opportunities brands have to get close to customers and improve growth.
The ANA is focused on creating a full suite of products and services to help data-driven marketers fuel growth through the informed, effective, and responsible use of data and technology.
The Challenge
Organizations are increasingly becoming data led. Studies have shown that companies who have developed a comprehensive data strategy and analytics capability, achieve growth at a rate higher than companies who have not. For today's marketers, it has become essential to develop a deeper understanding of data and analytics in order to create actionable insights, better decisioning and drive sustainable growth for the long term. And yet, this is an area where marketing leaders are not well-versed.
The ANA’s Response
The ANA is focused on creating a suite of consultative products and services designed to assist marketers in making effective and responsible business decisions when using data and technology to fuel differentiated and sustainable growth. We learn, grow, and are more successful together as part of the ANA's Data & Analytics, MarTech, Marketing Futures, and Addressability practices, and the member-driven initiatives they facilitate such as The Partnership for Responsible Addressable Media, #EngageResponsibly, the ANA International ECHO Awards, and more.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Knowledge Partners
CTV Takes Center Stage: Global Benchmarks Report
Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.
Session Videos
Data-Driven Success in an Environment of Rapid Consumer Behavior Change
Setting the stage with observations of changes in consumer behavior during COVID, Oracle's Joe Frick talked about emerging opportunities to evolve data-driven strategies to fuel personalized marketing plans.
Session Videos
Scaling Business through Data Driven Relationship Deepening
In this video, learn why relationship deepening is so important at Ally, how they use immense amounts of data to drive conversations with customers, and what the results of those efforts are in terms of loyalty and value.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
| July 18th |
2022 ANA Digital & Social Media Conference, presented by Dotdash Meredith Carlsbad, CA |
| November 8th |
2022 ANA Masters of Advertising Law Conference Hollywood, FL |
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (Half Day)
- Comprehensive CRM and Database Marketing (Regional Two Day)
- Developing a Digital Analytics Strategy (Half Day)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Addressability Committee
- MarTech Committee
- Analytics & Data Science Committee
- Data & Direct Marketing Committee (formerly the Print in the Digital Age Committee)
- Legal Affairs Committee