Data, Analytics, and Technology

The proper use of data and technology represents one of the most powerful opportunities brands have to get close to customers and improve growth.

The ANA is focused on creating a full suite of products and services to help data-driven marketers fuel growth through the informed, effective, and responsible use of data and technology.

The Challenge

Organizations are increasingly becoming data led. Studies have shown that companies who have developed a comprehensive data strategy and analytics capability, achieve growth at a rate higher than companies who have not. For today's marketers, it has become essential to develop a deeper understanding of data and analytics in order to create actionable insights, better decisioning and drive sustainable growth for the long term. And yet, this is an area where marketing leaders are not well-versed.

The ANA’s Response

The ANA is focused on creating a suite of consultative products and services designed to assist marketers in making effective and responsible business decisions when using data and technology to fuel differentiated and sustainable growth. We learn, grow, and are more successful together as part of the ANA's Data & Analytics, MarTech, Marketing Futures, and Addressability practices, and the member-driven initiatives they facilitate such as The Partnership for Responsible Addressable Media, #EngageResponsibly, the ANA International ECHO Awards, and more.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Webinars

Colony’s IMS Product Selection Model Uses Machine Learning for a Winning Strategy

2 weeks ago

Which products should a brand keep in the assortment next year? Which metric(s) lead to the best outcomes? In this session, Colony's IMS introduced its own Product Score, a product selection model that uses Machine Learning to optimize decision-making.

Knowledge Partners

The Four Stages of Relationship Marketing

2 weeks ago

Cheetah Digital explores the four stages of establishing a relationship marketing strategy.

Knowledge Partners

Democratizing Measurement Calls for Quality Data and Transparency: Six Questions to Ask Potential Measurement Partners

2 weeks ago

Democratizing measurement is a trending topic in the advertising industry, but as DeepIntent’s SVP of Analytics John Mangano notes, it requires quality data, quality analysis, and transparency. If you’re using digital health data to power your campaigns, these are six questions you should ask your measurement partner.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Industry Conferences

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.