Data, Analytics, and Technology
The proper use of data and technology represents one of the most powerful opportunities brands have to get close to customers and improve growth.
The ANA is focused on creating a full suite of products and services to help data-driven marketers fuel growth through the informed, effective, and responsible use of data and technology.
The Challenge
Organizations are increasingly becoming data led. Studies have shown that companies who have developed a comprehensive data strategy and analytics capability, achieve growth at a rate higher than companies who have not. For today's marketers, it has become essential to develop a deeper understanding of data and analytics in order to create actionable insights, better decisioning and drive sustainable growth for the long term. And yet, this is an area where marketing leaders are not well-versed.
The ANA’s Response
The ANA is focused on creating a suite of consultative products and services designed to assist marketers in making effective and responsible business decisions when using data and technology to fuel differentiated and sustainable growth. We learn, grow, and are more successful together as part of the ANA's Data & Analytics, MarTech, Marketing Futures, and Addressability practices, and the member-driven initiatives they facilitate such as The Partnership for Responsible Addressable Media, #EngageResponsibly, the ANA International ECHO Awards, and more.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Industry Insights
How and Why Brands Need to Up Their Influencer Game
Influencer marketing is no longer in its infancy. Globally, it now feels like it’s going through its messy teenage years but is quickly moving towards maturity. One sign is the shift from campaign-based influencer interactions to fully-fledged always-on influencer programs.
In-House Excellence Awards
HP Notebooks. Work Better.
HP created a hero film featuring Markus — a change reluctant protagonist that mirrors the unique elements of German business culture, mindset, and values — to show tech decision makers how HP Notebooks enable more flexibility in the new hybrid environment.
Industry Insights
Data: Seeing the Big Picture
Effectively gathering and quantifying consumer data is no longer a luxury, but a necessity in today’s market. Huge quantities of data can be amassed at dizzying speeds, and the amount of campaign information accessible to marketers has grown at an exponential rate. Between 2010 and 2020, the amount of data utilized by marketers increased from 1.2 trillion gigabytes to 59 trillion gigabytes, according to Forbes. However this statistic does not take into account the ways in which that data was communicated.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
| October 25th |
2022 ANA Masters of Marketing Conference Orlando, FL |
| November 8th |
2022 ANA Masters of Advertising Law Conference Hollywood, FL |
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (Half Day)
- Comprehensive CRM and Database Marketing (Regional Two Day)
- Developing a Digital Analytics Strategy (Half Day)
1-Day Conferences
Webinars
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- MarTech Committee
- Analytics & Data Science Committee
- Data & Direct Marketing Committee
- Legal Affairs Committee
- Measurement & Accountability Committee