Data, Technology, and Measurement
Among the most important initiatives of the CMO Growth Council are those centered on data, technology, and measurement — the engines that will lead marketers into the future. And yet, this is an area where marketing leaders may not be well-versed.
Working together as an industry, we will harness the power and promise of data and technology to attain peak performance.
The ANA’s Approach
As a founding member of the Digital Advertising Alliance self-regulatory program, the Partnership for Responsible and Addressable Media (PRAM), Making Measurement Make Sense (3MS), and the global Cross-Media Measurement (CMM) initiative, we are uniquely poised to help data-driven marketers fuel growth with a full suite of products and services.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Industry Insights
How and Why Brands Need to Up Their Influencer Game
Influencer marketing is no longer in its infancy. Globally, it now feels like it’s going through its messy teenage years but is quickly moving towards maturity. One sign is the shift from campaign-based influencer interactions to fully-fledged always-on influencer programs.
In-House Excellence Awards
HP Notebooks. Work Better.
HP created a hero film featuring Markus — a change reluctant protagonist that mirrors the unique elements of German business culture, mindset, and values — to show tech decision makers how HP Notebooks enable more flexibility in the new hybrid environment.
Industry Insights
Real Ways to Deliver ROI with Data Enrichment
The modern marketer’s job now extends beyond eye-catching creative, impression volume, and engagement metrics. Marketing teams must define customer bases with the highest lifetime value — and then deliver those audiences at appropriately scaled acquisition and retention costs. As the ad industry looks for ways to maximize the use of data and audience insights amid cookie deprecation, data enrichment is moving to the forefront.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
| October 25th |
2022 ANA Masters of Marketing Conference Orlando, FL |
| November 8th |
2022 ANA Masters of Advertising Law Conference Hollywood, FL |
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (Half Day)
- Comprehensive CRM and Database Marketing (Regional Two Day)
- Developing a Digital Analytics Strategy (Half Day)
1-Day Conferences
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- MarTech Committee
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Data & Direct Marketing Committee