Data, Technology, and Measurement | ANA Growth Agenda | ANA

Data, Technology, and Measurement

Among the most important initiatives of the CMO Growth Council are those centered on data, technology, and measurement — the engines that will lead marketers into the future. And yet, this is an area where marketing leaders may not be well-versed.

Working together as an industry, we will harness the power and promise of data and technology to attain peak performance.

The ANA’s Approach

As a founding member of the Digital Advertising Alliance self-regulatory program, the Partnership for Responsible and Addressable Media (PRAM), Making Measurement Make Sense (3MS), and the global Cross-Media Measurement (CMM) initiative, we are uniquely poised to help data-driven marketers fuel growth with a full suite of products and services.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Leading Edge

Retail Media Tidal Wave? 5 Ways to Sight Opportunity

by Joe Frick, 12 hours ago

This abstract will explore the evolving – and increasingly fragmented – retail media space. Today, the ocean is deep and wide, and it’s easy for brands and agencies to miss tides and currents. In this piece, Joe Frick, VP of business development at G-Comm (Goodway Commerce) will discuss best practices to navigate opportunities and smoothly sail across retail media waters.

Leading Edge

The Reality of Retail Media: Unpacking the Promises and Performance in the U.S. Market

by Simon Wiggins, 1 day ago

For an industry outsider looking at the growth of investment and company proliferation in retail media, it would be understandable for them to assume that all retailers are achieving a high level of sophistication. The reality, however, beneath the numbers, is somewhat different, especially in North America where the landscape is tainted by widespread disappointment and under-delivery.

Pulse

Learn the A to Z of MarTech

by Morgan Strawn, 2 days ago

Consult the following Training Takeaways to get up to speed on all things MarTech. They cover it all, from making your business case to selecting vendors to establishing governance — all drawn from the ANA's MarTech Foundations Certificate Program.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

Go Further

Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.