Data, Technology, and Measurement

Among the most important initiatives of the CMO Growth Council are those centered on data, technology, and measurement — the engines that will lead marketers into the future. And yet, this is an area where marketing leaders may not be well-versed.

Working together as an industry, we will harness the power and promise of data and technology to attain peak performance.

The ANA’s Approach

As a founding member of the Digital Advertising Alliance self-regulatory program, the Partnership for Responsible and Addressable Media (PRAM), Making Measurement Make Sense (3MS), and the global Cross-Media Measurement (CMM) initiative, we are uniquely poised to help data-driven marketers fuel growth with a full suite of products and services.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Industry Insights

An Optimistic Outlook for an Unpredictable Year

by David Kostman, 5 days ago

Recession and performance. These are the two somewhat contrarian subjects I’ve been discussing with my partners, clients, colleagues, and industry peers over the last few weeks. No matter which side of the industry they sit on, everyone is searching for the answer to how we can move through a global tidal wave affecting the tech and advertising industries at their core while remaining focused on achieving strong growth and performance.

Industry Insights

Co-Chairs Named for ANA Advertising Financial Management Conference

by Bill Duggan, 5 days ago

It’s become a bit of a tradition for ANA to announce the chair(s) for our annual Advertising Financial Management Conference and I am delighted to now make that announcement for 2023.

Knowledge Partners

The 2023 State of Experiential: Research Study Findings

5 days ago

Between September and October 2022, Agency EA conducted a survey of marketing professionals about the state of experiential marketing.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.


Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

Go Further

Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.