Data, Technology, and Measurement

Industry-Wide Goals:

Leverage data and technology to connect with customers across the entire experience, at scale.

Create tools and assets to navigate the dense and complicated worlds of programmatic media buying, advanced digital technologies, and new forms of cross-media measurement systems.

Establish a set of universal best practices for marketing and advertising technology that specifically drives business growth.

The ANA’s Approach

We are uniquely poised to help data-driven marketers fuel growth through our Data & Measurement Committee, Data Marketing & Analytics practice, participation as a founding member of the Digital Advertising Alliance self-regulatory program and the Making Measurement Make Sense (3MS) initiative, and a full suite of products and services.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Agenda Items

This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.

Improve business system protocols for data management, analytics, and accountability.

Drive growth through the informed, effective, and responsible use of data and technology.

Steward responsible marketing to protect against encumbering legislation.

Featured Content

Articles, insights, research, and more to advance your marketing and advertising.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

Go Further

Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.