Data, Technology, and Measurement | ANA Growth Agenda | ANA

Data, Technology, and Measurement

Among the most important initiatives of the CMO Growth Council are those centered on data, technology, and measurement — the engines that will lead marketers into the future. And yet, this is an area where marketing leaders may not be well-versed.

Working together as an industry, we will harness the power and promise of data and technology to attain peak performance.

The ANA’s Approach

As a founding member of the Digital Advertising Alliance self-regulatory program, the Partnership for Responsible and Addressable Media (PRAM), Making Measurement Make Sense (3MS), and the global Cross-Media Measurement (CMM) initiative, we are uniquely poised to help data-driven marketers fuel growth with a full suite of products and services.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Money Slides

Cookieless Readiness Checklist

3 days ago

Intel provides a checklist of steps that marketers should be taking to prepare for the advent of a cookieless internet.

Money Slides

Defining Artificial Intelligence: Narrow, General, and Super AI

3 days ago

Nonprofit organization Save the Children defines “narrow,” “general,” and “super AI.”

Money Slides

Examples of AI Use Cases

3 days ago

Nonprofit organization Save the Children provides a helpful table that shares some illustrative examples of applications for artificial intelligence (AI).

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

Go Further

Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.