Data, Technology, and Measurement
Industry-Wide Goals:
Leverage data and technology to connect with customers across the entire experience, at scale.
Create tools and assets to navigate the dense and complicated worlds of programmatic media buying, advanced digital technologies, and new forms of cross-media measurement systems.
Establish a set of universal best practices for marketing and advertising technology that specifically drives business growth.
The ANA’s Approach
We are uniquely poised to help data-driven marketers fuel growth through our Data & Measurement Committee, Data Marketing & Analytics practice, participation as a founding member of the Digital Advertising Alliance self-regulatory program and the Making Measurement Make Sense (3MS) initiative, and a full suite of products and services.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Featured Content
Articles, insights, research, and more to advance your marketing and advertising.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
| November 10th |
2020 ANA/BAA Marketing Law Conference: A Virtual Experience |
| February 16th |
2021 ANA DC Nonprofit Conference |
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (Half Day)
- Comprehensive CRM and Database Marketing (Regional Two Day)
- Customer Insights (Two Day)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Government Relations Committee
- Legal Affairs Committee