Data, Technology, and Measurement

Among the most important initiatives of the CMO Growth Council are those centered on data, technology, and measurement — the engines that will lead marketers into the future. And yet, this is an area where marketing leaders may not be well-versed.

Working together as an industry, we will harness the power and promise of data and technology to attain peak performance.

The ANA’s Approach

As a founding member of the Digital Advertising Alliance self-regulatory program, the Partnership for Responsible and Addressable Media (PRAM), Making Measurement Make Sense (3MS), and the global Cross-Media Measurement (CMM) initiative, we are uniquely poised to help data-driven marketers fuel growth with a full suite of products and services.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Strategically develop and lead marketers' new measurement agenda to build progressive systems for data- and insights-driven decisioning.

Make today’s investments in digital and data technology more effective tomorrow.

Steward responsible marketing while balancing the need for strong, accountable action.

Industry Insights

Why Marketers Need Real-Time Insights to Stay Ahead

by Phil Ahad, 21 hours ago

For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors — largely due to a goldmine of rich customer insights that help inform future business decisions. But times are changing, and historical insights aren’t quite as valuable as they once were.

Knowledge Partners

CTV Takes Center Stage: Global Benchmarks Report

5 days ago

Innovid shares insights and best practices for marketers looking to integrate connected TV (CTV) into their video advertising strategies.

Ask the Expert Answers

Marketing in a Cookie-Less World

6 days ago

What strategies are developing for marketers to deal with the cookie’s eventual demise?

Industry Conferences

July 18th	2022 ANA Digital & Social Media Conference, presented by Dotdash Meredith Carlsbad, CA
August 8th	2022 ANA Nonprofit Federation Summer Conference presented by MissionWired (Hybrid) Chicago, IL
November 8th	2022 ANA Masters of Advertising Law Conference Hollywood, FL

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Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

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1-Day Conferences

June 9th	ANA Nonprofit Federation: Tools and Tactics for Digital Marketing and Fundraising Virtual Event (Eastern Time)
June 29th	Half-Day Attention Metrics Conference presented by Adelaide Virtual Event (Eastern Time)
July 27th	ANA Law Virtual One-Day Conference, Presented by DLA Piper Virtual Event (Eastern Time)

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Webinars

May 25th	Harnessing the Power of MarTech: Best Practices to Achieve Objectives & Enhance Customer Experience WEBINAR
June 8th	IBM on AI and Ethics: from Principles to Practice WEBINAR
June 30th	How a Media Data Model Can Unlock Significant Value WEBINAR

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.