Data, Technology, and Measurement

Among the most important initiatives of the CMO Growth Council are those centered on data, technology, and measurement — the engines that will lead marketers into the future. And yet, this is an area where marketing leaders may not be well-versed.

Working together as an industry, we will harness the power and promise of data and technology to attain peak performance.

The ANA’s Approach

As a founding member of the Digital Advertising Alliance self-regulatory program, the Partnership for Responsible and Addressable Media (PRAM), Making Measurement Make Sense (3MS), and the global Cross-Media Measurement (CMM) initiative, we are uniquely poised to help data-driven marketers fuel growth with a full suite of products and services.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Strategically develop and lead marketers' new measurement agenda to build progressive systems for data- and insights-driven decisioning.

Make today’s investments in digital and data technology more effective tomorrow.

Steward responsible marketing while balancing the need for strong, accountable action.

Knowledge Partners

Next-Gen Attention Metrics for B2B Marketers

1 day ago

Attention metrics offer a powerful solution to the biggest challenge B2B marketers face today: the absence of effective media metrics.

CMO Content

CMO Executive Brief

2 days ago

Download this Executive Briefing to learn about the progress the ANA Global CMO Growth Council is making, and how you can align Growth Council Resources to achieve your strategic goals for 2023 and beyond.

Champions of Growth

Brand Safety is Job One for The Guardian

3 days ago

Luis Romero, SVP of Advertising for North America at The Guardian U.S., joins host Matthew Schwartz, to talk about a recent deal which will enable advertisers an unfiltered and fully transparent view of users.

Industry Conferences

June 5th	2023 ANA Masters of B2B Marketing Conference presented by LinkedIn Orlando, FL
July 17th	2023 ANA Digital & Social Media Conference presented by MNTN Carlsbad, CA

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Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

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1-Day Conferences

October 3rd

Digital Innovations in Marketing hosted by Jackson State University
Virtual Event (Eastern Time)

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Webinars

June 13th	Emerging Issues Surrounding Privacy Class Actions and Compliance in 2023 WEBINAR
June 14th	Predictive Incrementality by Experimentation for Ad Measurement 30 minutes
June 15th	WEB3: Never Have So Many Done So Little With So Much 60 minutes

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.