Data, Technology, and Measurement
Among the most important initiatives of the CMO Growth Council are those centered on data, technology, and measurement — the engines that will lead marketers into the future. And yet, this is an area where marketing leaders may not be well-versed.
Working together as an industry, we will harness the power and promise of data and technology to attain peak performance.
The ANA’s Approach
As a founding member of the Digital Advertising Alliance self-regulatory program, the Partnership for Responsible and Addressable Media (PRAM), Making Measurement Make Sense (3MS), and the global Cross-Media Measurement (CMM) initiative, we are uniquely poised to help data-driven marketers fuel growth with a full suite of products and services.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Marketing News
New Report Puts Spotlight on 'Creative-Media' Gap
A new study reaffirms that marketers have their work cut out when it comes to breaking down silos throughout their organization, with 86 percent of advertisers reporting a lack of synchronization between creative and media distribution.
Marketing News
New Service Will Expand Amazon's Presence in Retail Media
Amazon recently announced the launch of Amazon Retail Ad Service, a platform through which organizations can build their own retail media networks.
Partner Content
The Power of Mover Trigger Marketing Campaigns
The moving journey is hectic, so trigger campaigns provide consumers with relevant offers while the need for goods and services related to relocating is top of mind. As a direct result, marketers who run trigger campaigns achieve greater return on their marketing investment than those running traditional marketing campaigns.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)
- Advanced AI Prompt Engineering for Marketers (201) (Virtual)
- AI and The Fourth Era of Content Marketing (101) (Virtual)
1-Day Conferences
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- AI Committee
- MarTech Committee
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee