Future of Advertising and Marketing

An array of capabilities — such as blockchain, artificial intelligence, neuroscience, and virtual reality — are transforming the present and future of marketing.

The ANA proactively supports and fuels these developments and is calling on CMOs to steer the direction of these and other innovations and advancements to drive long-lasting business and brand growth.

The Challenge

As the more tedious and time-consuming media transactions become automated and marketers begin to fully leverage innovations like facial recognition, predictive analytics, and blockchain, companies will need to invest in the latest technology and infrastructure to meet new benchmarks of marketing success.

The ANA’s Response

Our Marketing Futures resource center helps members delve into the latest emerging trends and technologies through hundreds of articles, videos, tools, and best practices. We also created the Marketing Futures Committee to help marketers anticipate — and prepare for — the future of marketing.

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Equipping marketers with the skills they need to advance their careers, their brands, and the industry.


Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.