Global Sustainability
In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and more environmentally friendly, and set precedents for future production.
The ANA has taken actions to drive social responsibility and environmental sustainability, and provide marketers easy-to-understand pathways for leveraging this critical platform for growth.
The Challenge
Whether purchasing recycled paper and plastic, eliminating toxic chemicals from products, or setting goals to reduce carbon emissions, brands have had to up their efforts to meet the standards of environmental watchdogs and conscious consumers, as well as the social media armies that stand behind them.
The ANA’s Response
The ANA is involved with an array of social and environmental initiatives, including #BrandsForGood, which is focused on developing toolkits, measurement methodologies, and other resources to deliver more sustainable solutions and help consumers see themselves as part of the solution.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Money Slides
Consumers’ Desire for Sustainability: A Data Roundup
Sustainable Brands offers an array of statistics demonstrating the prevalence of people’s desire to live and buy sustainably.
Money Slides
How to Achieve Carbon Neutrality in Ad Production: Each Stakeholder’s Responsibilities
The organization Ad Net Zero provides a flow chart identifying the stakeholders in the production ecosystem and the responsibilities they must each assume to achieve net-zero carbon emissions.
Money Slides
Sustainability’s Impact on Market Growth
Sustainable Brands uses pie charts to visualize how products marketed as sustainable, while only making up 16 percent of the market, represent 55 percent of market growth, dramatizing the impact that sustainability can have on the bottom line.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.