Global Sustainability

In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and more environmentally friendly, and set precedents for future production.

The ANA has taken actions to drive social responsibility and environmental sustainability, and provide marketers easy-to-understand pathways for leveraging this critical platform for growth.

The Challenge

Whether purchasing recycled paper and plastic, eliminating toxic chemicals from products, or setting goals to reduce carbon emissions, brands have had to up their efforts to meet the standards of environmental watchdogs and conscious consumers, as well as the social media armies that stand behind them.

The ANA’s Response

The ANA is involved with an array of social and environmental initiatives, including #BrandsForGood, which is focused on developing toolkits, measurement methodologies, and other resources to deliver more sustainable solutions and help consumers see themselves as part of the solution.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Money Slides

Consumers’ Desire for Sustainability: A Data Roundup

1 day ago

Sustainable Brands offers an array of statistics demonstrating the prevalence of people’s desire to live and buy sustainably.

Money Slides

How to Achieve Carbon Neutrality in Ad Production: Each Stakeholder’s Responsibilities

1 day ago

The organization Ad Net Zero provides a flow chart identifying the stakeholders in the production ecosystem and the responsibilities they must each assume to achieve net-zero carbon emissions.

Money Slides

Sustainability’s Impact on Market Growth

1 day ago

Sustainable Brands uses pie charts to visualize how products marketed as sustainable, while only making up 16 percent of the market, represent 55 percent of market growth, dramatizing the impact that sustainability can have on the bottom line.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.


Equipping marketers with the skills they need to advance their careers, their brands, and the industry.


Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.