Global Sustainability
In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and more environmentally friendly, and set precedents for future production.
The ANA has taken actions to drive social responsibility and environmental sustainability, and provide marketers easy-to-understand pathways for leveraging this critical platform for growth.
The Challenge
Whether purchasing recycled paper and plastic, eliminating toxic chemicals from products, or setting goals to reduce carbon emissions, brands have had to up their efforts to meet the standards of environmental watchdogs and conscious consumers, as well as the social media armies that stand behind them.
The ANA’s Response
The ANA is involved with an array of social and environmental initiatives, including #BrandsForGood, which is focused on developing toolkits, measurement methodologies, and other resources to deliver more sustainable solutions and help consumers see themselves as part of the solution.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Leading Edge
Giving and Growing: How the Industry Is Leading the Communities We Serve Together
After years of collaborating with the ANA on what has now become its 350-member strong Brand Purpose Committee, I was honored to accept a co-chair last year alongside Dan Grimm, distinguished executive-in-residence at Rutgers Institute for Corporate Social Innovation. In these roles, we work closely with tireless ANA EVP Ken Beaulieu and director Alicia Osgood, to ensure committee members are learning and growing their organizations as well as the industry and communities we serve together.
Social Impact
A New Campaign from WWF Is Hard to Watch — That's the Point
WWF's latest ad campaign juxtaposes the detrimental effects of climate change with the 2024 Summer Olympics in Paris. The underlying message was that phenomenal athletic accomplishments aren't achieved without dedication, commitment, and hard work, the same qualities needed to tackle climate change on a global scale.
POVs
Four Ways Marketers Can Reduce Carbon Emissions in Media Buying
While many brands talk a big game about sustainability, the ad industry remains a major contributor to rising carbon emissions. But with these tips, based on research from the ANA and Scope3, marketers can start putting their money where their mouth is on sustainability.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
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Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
1-Day Conferences
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Webinars
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Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.