Global Sustainability
In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and more environmentally friendly, and set precedents for future production.
The ANA has taken actions to drive social responsibility and environmental sustainability, and provide marketers easy-to-understand pathways for leveraging this critical platform for growth.
The Challenge
Whether purchasing recycled paper and plastic, eliminating toxic chemicals from products, or setting goals to reduce carbon emissions, brands have had to up their efforts to meet the standards of environmental watchdogs and conscious consumers, as well as the social media armies that stand behind them.
The ANA’s Response
The ANA is involved with an array of social and environmental initiatives, including #BrandsForGood, which is focused on developing toolkits, measurement methodologies, and other resources to deliver more sustainable solutions and help consumers see themselves as part of the solution.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Event Recaps
Making Media Sustainability a Priority
Speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.
Knowledge Partners
The ANA/Swayable ESG Brand Perception Index: Q4 Report on Top Brands
The ANA/Swayable ESG Brand Perception Index offers insights into public opinions on US brands' impact on environment and society, tracking over 400 brands in various sectors.
Knowledge Partners
The Progress Check: Sustainability
Cannes LIONS’ first ever progress report on sustainability recognizes the progress the marketing supply chain is making on reducing our impact on the planet while driving growth and includes case studies showing the progress LIONS has seen in the last 12 months.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
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Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.