Global Sustainability

In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and more environmentally friendly, and set precedents for future production.

The ANA has taken actions to drive social responsibility and environmental sustainability, and provide marketers easy-to-understand pathways for leveraging this critical platform for growth.

The Challenge

Whether purchasing recycled paper and plastic, eliminating toxic chemicals from products, or setting goals to reduce carbon emissions, brands have had to up their efforts to meet the standards of environmental watchdogs and conscious consumers, as well as the social media armies that stand behind them.

The ANA’s Response

The ANA is involved with an array of social and environmental initiatives, including #BrandsForGood, which is focused on developing toolkits, measurement methodologies, and other resources to deliver more sustainable solutions and help consumers see themselves as part of the solution.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Industry Insights

VP of Brand Engagement at Denny’s on TikTok-Inspired Menu

by Leah Marshall, 5 days ago

COVID-19 caused a significant category-wide decline in in-store traffic, with consumers spending more time engaging with a brand’s digital presence, ordering delivery, and spending more time on social in general - with TikTok playing a starring role. We needed to generate #FOMO for the brand to drive traffic back in-store once COVID-19 receded. To do so, we worked with 24 up-and-coming TikTok stars to act as hype machines to welcome the world back to Denny’s, co-collaborating on unique menu items and social/digital content to drive urgency among their social communities and re-ignite crave for our food.

Greater Good

Connecting to Gen Z Purposefully

by Anne Field, 2 weeks ago

An environmental activist, social entrepreneur, and artist, 22-year-old Maya Penn has already launched a sustainable fashion brand and a related nonprofit organization, among other noteworthy accomplishments. She shares her perspective on how brands can best weave purpose into their business and speak to the concerns of gen Z.

Podcast Highlights

Turning Trash into Jet Fuel? How United is Leveraging Green Initiatives to Build Better Campaigns

3 weeks ago

United' sMaggie Schmerin explains how she and her team are working to get the message out about some of the airline's green initiatives, like its quest to turn garbage into jet fuel or its investment in a massive carbon sequestration program.

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Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

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Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.