Global Sustainability | ANA Growth Agenda | ANA

Global Sustainability

In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and more environmentally friendly, and set precedents for future production.

The ANA has taken actions to drive social responsibility and environmental sustainability, and provide marketers easy-to-understand pathways for leveraging this critical platform for growth.

The Challenge

Whether purchasing recycled paper and plastic, eliminating toxic chemicals from products, or setting goals to reduce carbon emissions, brands have had to up their efforts to meet the standards of environmental watchdogs and conscious consumers, as well as the social media armies that stand behind them.

The ANA’s Response

The ANA is involved with an array of social and environmental initiatives, including #BrandsForGood, which is focused on developing toolkits, measurement methodologies, and other resources to deliver more sustainable solutions and help consumers see themselves as part of the solution.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Event Recaps

Making Media Sustainability a Priority

1 week ago

Speakers explained how the Global Alliance for Responsible Media (GARM) can help brands improve media sustainability.

Knowledge Partners

The ANA/Swayable ESG Brand Perception Index: Q4 Report on Top Brands

1 week ago

The ANA/Swayable ESG Brand Perception Index offers insights into public opinions on US brands' impact on environment and society, tracking over 400 brands in various sectors.

Knowledge Partners

The Progress Check: Sustainability

2 weeks ago

Cannes LIONS’ first ever progress report on sustainability recognizes the progress the marketing supply chain is making on reducing our impact on the planet while driving growth and includes case studies showing the progress LIONS has seen in the last 12 months.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Industry Conferences

No events are currently scheduled. Please check back for future events or click the button below to see all available industry conferences.

Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.