Media and Supply Chain Transparency
Marketers today operate in the least transparent ecosystem in our industry's history, with a supply chain fraught with waste, inefficiency, and ineffectiveness.
The ANA is aggressively pursuing a wide spectrum of approaches to help marketers restore common-sense management to this unruly business system and create a supply chain that is fraud-free and 100 percent viewable. Measurement – the pursuit of transparency and privacy compliance in this area – is an integral part and builds the foundation of sound media-decisioning. One of the leading examples is the ANA's Cross-Media Measurement (CMM) initiative.


The Challenge
The exponential growth of digital media has led to massive media waste and a lack of transparency. With ad blocking accelerating, privacy breaches and consumer data misuse persisting, and the majority of consumers saying ads are annoying, eliminating non-transparent buying practices and confronting digital ad fraud must be prioritized.

The ANA’s Response
The ANA is a steering committee member of Privacy for America, a coalition advocating for strong national consumer data privacy and security legislation, and has championed the Partnership for Responsible Addressable Media (PRAM), a collaborative effort to advance and protect critical functionalities while safeguarding privacy and improving the consumer experience.
Latest Content
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Pulse
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With the (slow) erasure of the third-party tracking cookie, zero, first, and second-party consumer data has emerged as one of the main ways to collect consumer information. But with this large stock of private customer data, marketers now need a secure way to share that data with their partners, while simultaneously maintaining their users’ privacy.
Session Videos
The Convergence of TV, OTT, and Digital Video: Five Factors Disrupting the Media Buying Landscape
In this video, Spectrum explores the five key factors contributing to disruption in the media buying landscape and provides actionable insights that can help you evolve and future proof your marketing strategies.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.

Industry Conferences
August 8th |
2022 ANA Nonprofit Federation Summer Conference presented by MissionWired (Hybrid) Chicago, IL |

Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Advertising Production Masterclass (Full Day)
- Advertising Production Masterclass (Regional Full Day)
- Advertising Production: What Marketers Need to Know (Virtual)

1-Day Conferences
June 29th |
Half-Day Attention Metrics Conference presented by Adelaide Virtual Event (Eastern Time) |

Webinars
No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.

Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Data & Direct Marketing Committee (formerly the Print in the Digital Age Committee)
- Government Relations Committee
- Legal Affairs Committee
- Measurement & Accountability Committee
- Media Leadership Committee
- Account-Based Marketing Committee
- Customer Experience Committee
- Digital & Social Committee
- Digital & Social Committee, Midwest Chapter
- Digital & Social Committee, Southeast Chapter
- Digital & Social Committee, West Coast Chapter
- Influencer Marketing Committee
- Influencer Marketing Committee, Southwest Chapter