Media and Supply Chain
The marketing supply chain is fraught with waste, inefficiency, and ineffectiveness, and it’s become more imperative than ever that marketers reduce complexity and streamline consumer pathways.
The ANA is aggressively pursuing a wide spectrum of approaches to help marketers restore common-sense management to this unruly business system and create a supply chain that is fraud-free and 100 percent viewable.
The Challenge
The exponential growth of digital media has led to massive media waste and a lack of transparency. With ad blocking accelerating, privacy breaches and consumer data misuse persisting, and the majority of consumers saying ads are annoying, eliminating non-transparent buying practices and confronting digital ad fraud must be prioritized.
The ANA’s Response
Through our Media Leadership Committee, senior-level marketers leading integrated media strategy within their organizations actively discuss and lead initiatives and research into hot-button topics like emerging media opportunities, media transparency, compensation practices, and fraud in digital advertising.
Featured Content
Articles, insights, research, and more to advance your marketing and advertising.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Advertising Production Masterclass (Full Day)
- Advertising Production Masterclass (Regional Full Day)
- Advertising Production: What Marketers Need to Know During COVID (Virtual Open Enrollment)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Nonprofit Organizations Committee
- Measurement & Accountability Committee (formerly the Data & Measurement Committee)
- Media Leadership Committee
- Digital & Social Committee
- Digital & Social Committee, Midwest Chapter