Media and Supply Chain Transparency
Marketers today operate in the least transparent ecosystem in our industry's history, with a supply chain fraught with waste, inefficiency, and ineffectiveness.
The ANA is aggressively pursuing a wide spectrum of approaches to help marketers restore common-sense management to this unruly business system and create a supply chain that is fraud-free and 100 percent viewable. Measurement – the pursuit of transparency and privacy compliance in this area – is an integral part and builds the foundation of sound media decisioning. One of the leading examples is the ANA's Cross-Media Measurement (CMM) initiative.
The Challenge
The exponential growth of digital media has led to massive media waste and a lack of transparency. With ad blocking accelerating, privacy breaches and consumer data misuse persisting, and the majority of consumers saying ads are annoying, eliminating non-transparent buying practices and confronting digital ad fraud must be prioritized.
The ANA’s Response
The ANA is a steering committee member of Privacy for America, a coalition advocating for strong national consumer data privacy and security legislation, and has championed the Partnership for Responsible Addressable Media (PRAM), a collaborative effort to advance and protect critical functionalities while safeguarding privacy and improving the consumer experience.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Event Recaps
Virtual Diversity Fair: Meet Women-Owned Companies
The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources, including media outlets, agency partners, and other marketing solution providers. This Virtual Supplier Diversity Fair highlighted Women-Owned companies that shared overviews of their companies.
Leading Edge
Dynamic IPs and the Battle Against Ad Fraud
Despite relentless efforts to combat ad fraud, bad actors continue to exploit vulnerabilities, resulting in billions of dollars in losses each year and eroding trust in the ad tech industry. Amid the many strategies for preventing ad fraud, one crucial aspect is often overlooked: the role of IP addresses.
Knowledge Partners
Cookie Instability and the Need for Durable, Interoperable IDs
Deep Sync explores one possible solution for cookie instability: durable, interoperable IDs.
Featured Events
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Industry Conferences
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Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Advanced Email Marketing (201) (Virtual Open Enrollment)
- Advanced Email Marketing (201) (Virtual)
- Align B2B Marketing with Business Needs (201) (Half Day)
Webinars
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Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Data & Direct Marketing Committee
- Government Relations Committee
- Legal Affairs Committee
- Measurement & Accountability Committee
- Account-Based Marketing Committee
- Customer Experience Committee
- Digital & Social Committee
- Influencer Marketing Committee
- Influencer Marketing Committee, Southwest Chapter
- Media Committee