Media and Supply Chain Transparency

Marketers today operate in the least transparent ecosystem in our industry's history, with a supply chain fraught with waste, inefficiency, and ineffectiveness.

The ANA is aggressively pursuing a wide spectrum of approaches to help marketers restore common-sense management to this unruly business system and create a supply chain that is fraud-free and 100 percent viewable. Measurement – the pursuit of transparency and privacy compliance in this area – is an integral part and builds the foundation of sound media decisioning. One of the leading examples is the ANA's Cross-Media Measurement (CMM) initiative.

The Challenge

The exponential growth of digital media has led to massive media waste and a lack of transparency. With ad blocking accelerating, privacy breaches and consumer data misuse persisting, and the majority of consumers saying ads are annoying, eliminating non-transparent buying practices and confronting digital ad fraud must be prioritized.

The ANA’s Response

The ANA is a steering committee member of Privacy for America, a coalition advocating for strong national consumer data privacy and security legislation, and has championed the Partnership for Responsible Addressable Media (PRAM), a collaborative effort to advance and protect critical functionalities while safeguarding privacy and improving the consumer experience.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Knowledge Partners

Going Full Tilt with Full-Funnel

2 days ago

Pinterest’s Grainne O’Reilly explains why multi-objective campaigns maximize performance when advertising on the platform.

Industry Insights

ANA Releases Updated Media Buying Contract Template

4 days ago

The ANA has updated its Master Media Buying Services Template Agreement for advertisers to use when contracting with media buying agencies. The June 2023 version addresses key developments in the ever-evolving media buying industry over the past five years, with transparency and accountability remaining as its foundation.

Champions of Growth

Brand Safety is Job One for The Guardian

1 week ago

Luis Romero, SVP of Advertising for North America at The Guardian U.S., joins host Matthew Schwartz, to talk about a recent deal which will enable advertisers an unfiltered and fully transparent view of users.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

1-Day Conferences

No events are currently scheduled. Please check back for future events or click the button below to see all available 1-day conferences.


No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.


Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.