Media and Supply Chain Transparency
Marketers today operate in the least transparent ecosystem in our industry's history, with a supply chain fraught with waste, inefficiency, and ineffectiveness.
The ANA is aggressively pursuing a wide spectrum of approaches to help marketers restore common-sense management to this unruly business system and create a supply chain that is fraud-free and 100 percent viewable. Measurement – the pursuit of transparency and privacy compliance in this area – is an integral part and builds the foundation of sound media decisioning. One of the leading examples is the ANA's Cross-Media Measurement (CMM) initiative.
The Challenge
The exponential growth of digital media has led to massive media waste and a lack of transparency. With ad blocking accelerating, privacy breaches and consumer data misuse persisting, and the majority of consumers saying ads are annoying, eliminating non-transparent buying practices and confronting digital ad fraud must be prioritized.
The ANA’s Response
The ANA is a steering committee member of Privacy for America, a coalition advocating for strong national consumer data privacy and security legislation, and has championed the Partnership for Responsible Addressable Media (PRAM), a collaborative effort to advance and protect critical functionalities while safeguarding privacy and improving the consumer experience.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Industry Insights
Programmatic Transparency: Made for Advertising Websites Are Too "Good" to Be True
MFA sites have been back in the news, prompted by the “revelation” that significant portions of major brands’ programmatic spend continues to make its way to these low-quality content sites. So, in this, our first deep dive into the key findings of the study, let’s lay out what MFA are, how they work, why they’re a problem, and what you should do about it.
Money Slides
Podcasts' Benefits for Brands, by the Numbers
Media outlet Sounds Profitable shares the results of a consumer survey that illuminates the value that audiences find in podcasts and how they can aid brands that are looking to be discovered.
Industry Insights
Are Protected Audiences the Future?
Despite Protected Audiences having the potential to deliver ad performance and targeting capabilities that maintain consumer privacy, the question remains: Is the industry ready to embrace this new solution (and is the solution ready to be embraced); or will it be a temporary solution that never gets off the ground?
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Advanced Email Marketing (201) (Virtual Open Enrollment)
- Advanced Email Marketing (201) (Virtual)
- Align B2B Marketing with Business Needs (201) (Half Day)
Webinars
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Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Data & Direct Marketing Committee
- Government Relations Committee
- Legal Affairs Committee
- Measurement & Accountability Committee
- Media Committee
- Account-Based Marketing Committee
- Customer Experience Committee
- Digital & Social Committee
- Digital & Social Committee, Midwest Chapter
- Digital & Social Committee, Southeast Chapter
- Digital & Social Committee, West Coast Chapter
- Influencer Marketing Committee, Midwest Chapter
- Influencer Marketing Committee, Southwest Chapter