Media and Supply Chain Transparency

Marketers today operate in the least transparent ecosystem in our industry's history, with a supply chain fraught with waste, inefficiency, and ineffectiveness.

The ANA is aggressively pursuing a wide spectrum of approaches to help marketers restore common-sense management to this unruly business system and create a supply chain that is fraud-free and 100 percent viewable. Measurement – the pursuit of transparency and privacy compliance in this area – is an integral part and builds the foundation of sound media decisioning. One of the leading examples is the ANA's Cross-Media Measurement (CMM) initiative.

The Challenge

The exponential growth of digital media has led to massive media waste and a lack of transparency. With ad blocking accelerating, privacy breaches and consumer data misuse persisting, and the majority of consumers saying ads are annoying, eliminating non-transparent buying practices and confronting digital ad fraud must be prioritized.

The ANA’s Response

The ANA is a steering committee member of Privacy for America, a coalition advocating for strong national consumer data privacy and security legislation, and has championed the Partnership for Responsible Addressable Media (PRAM), a collaborative effort to advance and protect critical functionalities while safeguarding privacy and improving the consumer experience.

Knowledge Partners

How Do Cord-Stackers Stack Up?

2 weeks ago

Even with the considerable growth of streaming, nearly two out of three US households still subscribe to a live pay TV service. The latest research from DirecTV Advertising shows how cord-stackers are an influential audience and far more likely to engage with ads on TV than their streaming-only peers.

ASK Answers

Made for Advertising Websites

2 weeks ago

How can marketers approach their ads appearing on Made for Advertising (MFA) sites?

Money Slides

Reasons Audiences Stop Listening to Podcasts

3 weeks ago

Audacy shared the results of a survey of 6,000 consumers that shed light on the reasons that cause audiences to cease listening to a podcast.

Industry Conferences

No events are currently scheduled. Please check back for future events or click the button below to see all available industry conferences.

View All

Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

View All

1-Day Conferences

No events are currently scheduled. Please check back for future events or click the button below to see all available 1-day conferences.

View All

Webinars

No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.

View All

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.