Media and Supply Chain Transparency
Marketers today operate in the least transparent ecosystem in our industry's history, with a supply chain fraught with waste, inefficiency, and ineffectiveness.
The ANA is aggressively pursuing a wide spectrum of approaches to help marketers restore common-sense management to this unruly business system and create a supply chain that is fraud-free and 100 percent viewable. Measurement – the pursuit of transparency and privacy compliance in this area – is an integral part and builds the foundation of sound media decisioning. One of the leading examples is the ANA's Cross-Media Measurement (CMM) initiative.


The Challenge
The exponential growth of digital media has led to massive media waste and a lack of transparency. With ad blocking accelerating, privacy breaches and consumer data misuse persisting, and the majority of consumers saying ads are annoying, eliminating non-transparent buying practices and confronting digital ad fraud must be prioritized.

The ANA’s Response
The ANA is a steering committee member of Privacy for America, a coalition advocating for strong national consumer data privacy and security legislation, and has championed the Partnership for Responsible Addressable Media (PRAM), a collaborative effort to advance and protect critical functionalities while safeguarding privacy and improving the consumer experience.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Industry Insights
Retailers Require New Resources for Success in the Privacy-Centric World
For the last 20 years, marketers and advertisers have reached their target audiences on terms set by third parties. Google’s vast display networks, enabled by cookies, defined what we knew as digital advertising. Facebook took it one step further maximizing user-submitted, deterministic data, harvesting it for hyper targeting on and off the platform. It was a gold rush of sorts, with entire segments of the industry born out of the indisputable dominance of the two.
Ask the Expert Answers
Programmatic Trends and Best Practices
What are some trends and best practices in programmatic media buying?
Industry Insights
The Hurdles Facing MRC Outcomes and Data Quality Standards
When we think about media metrics, the industry has created a measurement buffet. For example, it wasn’t long ago that Nielsen was the standard delivery measurement for TV. Today we have Comscore, TVision, and iSpot, among others. Media agencies and brands can choose delivery metrics with ratings or impressions; consumer metrics via attention or engagement. This environment of non-standardized media metrics leads to a lot of choice – and a lot of confusion.
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Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Advertising Production Masterclass (Full Day)
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- Advertising Production: What Marketers Need to Know (Virtual Open Enrollment)

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Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Data & Direct Marketing Committee
- Government Relations Committee
- Legal Affairs Committee
- Measurement & Accountability Committee
- Media Committee
- Account-Based Marketing Committee
- Customer Experience Committee
- Digital & Social Committee
- Digital & Social Committee, Midwest Chapter
- Digital & Social Committee, Southeast Chapter
- Digital & Social Committee, West Coast Chapter
- Influencer Marketing Committee Midwest
- Influencer Marketing Committee Southwest