Media and Supply Chain Transparency | ANA Growth Agenda | ANA

Media and Supply Chain Transparency

Marketers today operate in the least transparent ecosystem in our industry's history, with a supply chain fraught with waste, inefficiency, and ineffectiveness.

The ANA is aggressively pursuing a wide spectrum of approaches to help marketers restore common-sense management to this unruly business system and create a supply chain that is fraud-free and 100 percent viewable. Measurement – the pursuit of transparency and privacy compliance in this area – is an integral part and builds the foundation of sound media decisioning. One of the leading examples is the ANA's Cross-Media Measurement (CMM) initiative.

The Challenge

The exponential growth of digital media has led to massive media waste and a lack of transparency. With ad blocking accelerating, privacy breaches and consumer data misuse persisting, and the majority of consumers saying ads are annoying, eliminating non-transparent buying practices and confronting digital ad fraud must be prioritized.

The ANA’s Response

The ANA is a steering committee member of Privacy for America, a coalition advocating for strong national consumer data privacy and security legislation, and has championed the Partnership for Responsible Addressable Media (PRAM), a collaborative effort to advance and protect critical functionalities while safeguarding privacy and improving the consumer experience.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Industry Insights

Programmatic Transparency: Made for Advertising Websites Are Too "Good" to Be True

by Lou Paskalis, 4 days ago

MFA sites have been back in the news, prompted by the “revelation” that significant portions of major brands’ programmatic spend continues to make its way to these low-quality content sites. So, in this, our first deep dive into the key findings of the study, let’s lay out what MFA are, how they work, why they’re a problem, and what you should do about it.

Money Slides

Podcasts' Benefits for Brands, by the Numbers

5 days ago

Media outlet Sounds Profitable shares the results of a consumer survey that illuminates the value that audiences find in podcasts and how they can aid brands that are looking to be discovered.

Industry Insights

Are Protected Audiences the Future?

by Matt Griffith, 2 weeks ago

Despite Protected Audiences having the potential to deliver ad performance and targeting capabilities that maintain consumer privacy, the question remains: Is the industry ready to embrace this new solution (and is the solution ready to be embraced); or will it be a temporary solution that never gets off the ground?

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    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.