Society and Sustainability

Brands must be a force for good and a force for growth through action. This means using marketing to promote equality and inclusion to achieve a better world for humanity and drive more growth and value for business.

Foundational to this success are solutions that leverage increasingly sophisticated measurement systems, partnerships with primary media and platforms, and clear accountability for brand safety and reduced ad fraud.

The ANA’s Approach

We enable brands to be a force for good and a force for growth and stand at the forefront of the latest research and industry-wide initiatives driving diversity, equality, inclusivity, and brand safety across the marketing industry.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Eliminate fraudulent traffic, combat malware, and promote brand safety.

Promote the adoption of sustainable efforts as an industry.

Address the systemic inequalities that exist in advertising, marketing, and the media supply chain.

Leading Edge

Political Advertising in 2024: The New Playbook Essentials

by Randi Langford, 1 day ago

As the 2024 election cycle revs up, the stakes for political campaigns at every level are higher than ever. From local races to the presidential election, the ability to run effective and efficient advertising campaigns will be crucial in swaying undecided voters and securing victories. With political ad spending expected to reach record highs—some estimates suggest it could surpass $12 billion — candidates and their teams must be more strategic than ever in how they allocate their media budgets.

Marketing Futures Podcast

Harnessing Neurodiversity to Unlock Innovation, with Alice Walker of adam&eveDDB

1 day ago

Marketing Futures Podcast host Mike Berberich and Alice Walker, Senior Strategist at adam&eveDDB discussed how brands can harness the powers of their neurodiverse employees by creating a welcoming, inclusive work environment.

Pulse

The B2B Campaigns Promoting Racial and Gender Equality

2 days ago

Below are three campaigns that successfully broke down barriers and bridged the equity gaps.

Industry Conferences

October 21st	2024 ANA Masters of Marketing Conference Orlando, FL
November 18th	2024 ANA Multicultural Marketing & Diversity Conference presented by Amazon Ads Las Vegas, NV

View All

Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

View All

1-Day Conferences

October 7th	Virtual Diversity Fair: LGBTQ+ Owned Companies (Open to All: Including Non-Members) Virtual Event (Eastern Time)
October 10th	Transformative Marketing & Advertising: Leading Change in the Industry, at Loyola University Chicago Chicago, IL
October 15th	Virtual Diversity Marketing and Measurement Fair: ANA Research and Tools to Drive Inclusive Growth Virtual Event (Eastern Time)

View All

Webinars

September 26th	Ethics Code FUNdamentals: Best Practices for Reaching Your Intended Audience 30 Minutes
October 3rd	Redefining Gender Equitable Marketing For the Next Generation of Consumers – Gen Alpha 30 minutes
November 6th	How to Become a Category Leader Through Accurate Gender Portrayals in Advertising 30 minutes

View All

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.