Society and Sustainability
Industry-Wide Goals:
Enable brands to be a force for good and a force for growth, individually and together as a community.
Drive purposeful marketing to facilitate social responsibility and environmental sustainability.
Champion the value of, and drive results through, diversity and inclusiveness in the marketing ecosystem.
The ANA’s Approach
We help brands discover and activate their purpose through our Center for Brand Purpose and stand at the forefront of the latest research and industry-wide initiatives driving inclusivity, equality, and brand safety across the marketing industry.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Featured Content
Articles, insights, research, and more to advance your marketing and advertising.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
| October 21st |
2020 ANA Masters of Marketing Week: A Virtual Experience |
| November 10th |
2020 ANA/BAA Marketing Law Conference: A Virtual Experience |
| February 16th |
2021 ANA DC Nonprofit Conference |
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Multicultural Marketing (Half Day)
- Multicultural Marketing (Virtual Open Enrollment)
- Multicultural Marketing (Virtual)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Brand Management Committee, West Coast Chapter
- Brand Management Committee
- Government Relations Committee