Society and Sustainability

Brands must be a force for good and a force for growth through action. This means using marketing to promote equality and inclusion to achieve a better world for humanity and drive more growth and value for business.

Foundational to this success are solutions that leverage increasingly sophisticated measurement systems, partnerships with primary media and platforms, and clear accountability for brand safety and reduced ad fraud.

The ANA’s Approach

We enable brands to be a force for good and a force for growth and stand at the forefront of the latest research and industry-wide initiatives driving diversity, equality, inclusivity, and brand safety across the marketing industry.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Eliminate fraudulent traffic, combat malware, and promote brand safety.

Promote the adoption of sustainable efforts as an industry.

Address the systemic inequalities that exist in advertising, marketing, and the media supply chain.

The Recruitment Race Resumes

The Keys to Attracting Young Marketing Talent

How the Industry Can Upskill the Next Generation of Marketers

Industry Conferences

February 9th

2022 ANA Nonprofit Federation Winter Conference presented by Data Axle
Washington, DC

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Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

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1-Day Conferences

No events are currently scheduled. Please check back for future events or click the button below to see all available 1-day conferences.

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Webinars

December 1st

Meeting the Climate Moment: Equipping Marketers for Full Systems Change
WEBINAR

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.