Talent/Leadership Development | ANA Growth Agenda | ANA

Talent/Leadership Development

Talent is a key driver of growth, making it imperative that we invest in the people who drive businesses, brands, and our industry.

The ANA helps equip members across the industry with the skills they need to advance their careers, increase the capabilities of their teams, and enhance their brands.

The Challenge

Competitive pay, good benefits, and work-life balance are often no longer enough for companies to attract and retain the best marketing talent. Brands and companies must offer tools that allow employees to continue on a path toward growth and have clear values and a vision that goes above and beyond driving business performance and delivers meaningful and measurable societal benefit.

The ANA’s Response

Through the ANA Center for Brand Purpose and the Talent Forward Alliance, a cross-industry initiative committed to inspiring and accelerating the development of exceptional talent across all levels to prepare for marketing and advertising's future, among other initiatives, the ANA is accelerating professional development and helping brands across the industry attract top marketing talent by aligning with their priorities.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Champions of Growth Podcast

Seeing the “How” in Business Transformation

2 weeks ago

Allen Adamson, former chairman, North America of branding agency Landor, joins host Matthew Schwartz to talk about why it’s incumbent upon brand managers to “zoom out” on their audiences to bolster consumer engagement and generate better returns.

CMO Content

2023 ANA Global CMO Growth Summit Recap

2 weeks ago

The ANA Global CMO Growth Summit provided opportunities for CMO delegates to incorporate best practices into their individual company’s growth strategies and, importantly, to gain consensus on leadership initiatives that will strengthen the marketing ecosystem.

Webinar Rewinds

Reimagine Inclusion: Debunking 13 Myths to Transform Your Workplace

1 month ago

In this webinar, veteran DEI executive Mita Mallick debunks 13 myths that hold us back from transforming our workplaces. She delivers a mix of powerful storytelling combined with practical and hands-on ways for us to be more inclusive leaders.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.


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Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.