Talent/Leadership Development

Talent is a key driver of growth, making it imperative that we invest in the people who drive businesses, brands, and our industry.

The ANA helps equip members across the industry with the skills they need to advance their careers, increase the capabilities of their teams, and enhance their brands.

The Challenge

Competitive pay, good benefits, and work-life balance are often no longer enough for companies to attract and retain the best marketing talent. Brands and companies must offer tools that allow employees to continue on a path toward growth and have clear values and a vision that goes above and beyond driving business performance and delivers meaningful and measurable societal benefit.

The ANA’s Response

Through the ANA Center for Brand Purpose and the Talent Forward Alliance, a cross-industry initiative committed to inspiring and accelerating the development of exceptional talent across all levels to prepare for marketing and advertising's future, among other initiatives, the ANA is accelerating professional development and helping brands across the industry attract top marketing talent by aligning with their priorities.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

ANA Magazine

What Do CFOs Want from CMOs?

by Chris Warren, 1 week ago

As difficult as it may be when it comes to aligning marketing with financial outcomes, there is a path for CMOs and CFOs to have a more productive relationship.

Webinar Rewinds

Bridging the Chasm of Growing Your Email Career and Email Program

1 month ago

In this webinar, led by the ANA Email Excellence Center Marketer and Thought Leader of the Year Award winners, hear how to leverage your success in email innovation to grow your career. Also, learn how to create incremental innovation at scale to have the type of program that marketers fawn over.

Beyond Profit

Inside a World-Class Workplace Culture

2 months ago

In this episode of Beyond Profit, Parks Blackwell joins host Ken Beaulieu to discuss how PMG prioritizes the personal and professional success of employees and how that translates to award-winning creative work, new business, and customer retention.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

1-Day Conferences

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Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.