Talent/Leadership Development | ANA Growth Agenda | ANA

Talent/Leadership Development

Talent is a key driver of growth, making it imperative that we invest in the people who drive businesses, brands, and our industry.

The ANA helps equip members across the industry with the skills they need to advance their careers, increase the capabilities of their teams, and enhance their brands.

The Challenge

Competitive pay, good benefits, and work-life balance are often no longer enough for companies to attract and retain the best marketing talent. Brands and companies must offer tools that allow employees to continue on a path toward growth and have clear values and a vision that goes above and beyond driving business performance and delivers meaningful and measurable societal benefit.

The ANA’s Response

Through the ANA Center for Brand Purpose and the Talent Forward Alliance, a cross-industry initiative committed to inspiring and accelerating the development of exceptional talent across all levels to prepare for marketing and advertising's future, among other initiatives, the ANA is accelerating professional development and helping brands across the industry attract top marketing talent by aligning with their priorities.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Event Recaps

Marketing Procurement as an Attractive Career Path

1 week ago

Marketing procurement leaders discussed how marketing procurement can serve as both a talent magnet and an attractive career path that can open various professional doors.

Champions of Growth Podcast

How Marketers Become Better Leaders

2 weeks ago

Sally Percy, journalist and author, joins host Matthew Schwartz to discuss how senior marketers bolster their leadership skills, why remote work is changing the so-called “70/20/10” rule of communications, and the increasingly key role empathy plays among successful leaders.

Podcast Clips

Here’s How to Enhance Your Leadership Skills, Practically

2 weeks ago

Sally Percy, author of 21st Century Business Icons: The Leaders Who Are Changing Our World, shares a few lessons she’s learned during countless interviews with some of the world’s foremost marketing and business leaders.

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Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.