Talent/Leadership Development

Talent is a key driver of growth, making it imperative that we invest in the people who drive businesses, brands, and our industry.

The ANA helps equip members across the industry with the skills they need to advance their careers, increase the capabilities of their teams, and enhance their brands.

The Challenge

Competitive pay, good benefits, and work-life balance are often no longer enough for companies to attract and retain the best marketing talent. Brands and companies must offer tools that allow employees to continue on a path toward growth and have clear values and a vision that goes above and beyond driving business performance and delivers meaningful and measurable societal benefit.

The ANA’s Response

Through the ANA Center for Brand Purpose and the Talent Forward Alliance, a cross-industry initiative committed to inspiring and accelerating the development of exceptional talent across all levels to prepare for marketing and advertising's future, among other initiatives, the ANA is accelerating professional development and helping brands across the industry attract top marketing talent by aligning with their priorities.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Champions of Growth

Looking Into Marketing Futures

2 weeks ago

In a special episode of Champions of Growth, host Matthew Schwartz sits down with his colleague Mike Berberich, host of the ANA’s Marketing Futures podcast, to talk about some of the major challenges facing CMOs and marketers in 2023 and beyond.

Event Recaps

Fostering a Safe Work Culture for LGBTQ+ Talent

2 weeks ago

Come Out to Work is raising awareness in the advertising, marketing, and communications industry by encouraging leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace.

Event Recaps

HRC: The Reality Flag for the LGBTQ+ Community

2 weeks ago

The HRC created “The Reality Flag,” an American flag with 29 stars stripped away — a stark symbol that exposes reality for LGBTQ+ Americans. Hear how this award-winning work came to be and lessons learned.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Industry Conferences

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Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

Webinars

No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.