Talent and Marketing Organization
Industry-Wide Goals:
Attract the right talent and build the right organizational structures to maximize performance potential.
Align the academic curriculum with the business community and “market marketing” as a career choice.
Train marketer and agency staff to upgrade existing business performance.
The ANA’s Approach
We have launched the industry’s first campaign to elevate marketing as a career of choice, published multiple research reports to help brands effectively structure their organizations, and established the ANA Trust Consortium to act as a voice for brands and help establish industry standards, among a number of other initiatives.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Featured Content
Articles, insights, research, and more to advance your marketing and advertising.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
| February 17th |
2021 ANA Nonprofit Federation Winter Conference (now Virtual!) |
| March 24th |
2021 B2B Marketing Conference: A Virtual Experience |
| April 13th |
2021 Data & Analytics: A Virtual Experience |
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Advertising Production Masterclass (Full Day)
- Advertising Production Masterclass (Regional Full Day)
- Advertising Production: What Marketers Need to Know During COVID (Virtual Open Enrollment)
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Ethics Policy Committee
- Nonprofit Organizations Committee
- Analytics & Data Science Committee
- Data & Direct Marketing Committee (formerly the Print in the Digital Age Committee)
- In-House Agency Committee, Midwest Chapter