Talent and Marketing Organization
Continued growth can only be sustained by talent that is increasingly capable, highly skilled, and diverse. Attracting and developing this talent requires an end-to-end, systematic approach that starts at the academic level, progresses through the current marketing organization, and culminates at the senior leadership ranks.
The ANA’s Approach
We launched the industry's first campaign to elevate marketing as a career of choice, formed the bridge that connects the advertising, marketing and academic communities, published multiple research reports to help brands effectively structure their organizations, and put our full weight behind continually developing the skills of all marketers.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Research Reports
ANA/4A’s Agency Search Simplification Report
The ANA and the 4A’s surveyed their respective members to understand the various pain points in the agency search process, as well as their value (or lack thereof) to the overall process. This report contains the results of that survey, as well as key findings, conclusions, and next steps.
In-House Excellence Awards
How Upwork Showed Hiring Managers a Whole New World of Candidates
Against the backdrop of The Great Resignation, Upwork’s “The Perfect Fit” campaign let panicked hiring managers know that finding the perfect candidate for their openings was as easy as visiting the Upwork website.
Event Recaps
What's the Right Agency Support Model for Your Organization?
Blue Chip agency leaders outlined the pros, cons, and best practices for two agency support models to help brands identify the right fit for their organization.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Advertising Production Masterclass (Full Day)
- Advertising Production Masterclass (Regional Full Day)
- Advertising Production: What Marketers Need to Know (Virtual)
1-Day Conferences
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- LGBTQ+ Forum
- Analytics & Data Science Committee
- In-House Agency Committee, Midwest Chapter
- In-House Agency Committee
- In-House Agency Committee, West Coast Chapter