Talent and Marketing Organization
Continued growth can only be sustained by talent that is increasingly capable, highly skilled, and diverse. Attracting and developing this talent requires an end-to-end, systematic approach that starts at the academic level, progresses through the current marketing organization, and culminates at the senior leadership ranks.
The ANA’s Approach
We launched the industry's first campaign to elevate marketing as a career of choice, formed the bridge that connects the advertising, marketing and academic communities, published multiple research reports to help brands effectively structure their organizations, and put our full weight behind continually developing the skills of all marketers.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
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The Martech Playing Equalizer for SMBs
Despite being the majority in the U.S., small- and mid-size companies have long played second fiddle to their larger competitors. But cloud computing, digital platforms, and social channels have enabled smaller players to break down barriers and punch above their weight.
Knowledge Partners
CreatorIQ: Creator Communities 2023
CreatorIQ shares insights from its whitepaper exploring the relationship between creator exclusivity and earned media value (EMV), and how it varies from category to category.
ASK Answers
Marketing Talent
What are trends and best practices regarding talent in the marketing industry?
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Aligning Marketing to Sales (Full Day)
- Aligning Marketing to Sales (Half Day)
- Aligning Marketing to Sales (Virtual Open Enrollment)
1-Day Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available 1-day conferences.
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- LGBTQ+ Forum
- Analytics & Data Science Committee
- In-House Agency Committee
- Advertising Financial Management Committee
- Agency Relations Committee