Talent and Marketing Organization
Continued growth can only be sustained by talent that is increasingly capable, highly skilled, and diverse. Attracting and developing this talent requires an end-to-end, systematic approach that starts at the academic level, progresses through the current marketing organization, and culminates at the senior leadership ranks.
The ANA’s Approach
We launched the industry's first campaign to elevate marketing as a career of choice, formed the bridge that connects the advertising, marketing and academic communities, published multiple research reports to help brands effectively structure their organizations, and put our full weight behind continually developing the skills of all marketers.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Greater Good
Dedicated to Life-Changing Work
Easterseals’ Tyler Hall, recipient of the 2022 ANA Nonprofit Federation Rising Leader Award, is highly regarded for his good trouble, generosity, and grit, as well as for his data-driven fundraising practices. In this Q&A, Hall shares his professional journey and the lessons learned along the way.
Industry Insights
To Spur Change, CMOs Need More Managerial Discretion
CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.
Knowledge Partners
Black Glass Issue 002: Real Marketing Teams
Hiring and retaining top talent has been a focus of CMOs for years, but far less attention has been paid to how that talent is organized into an optimal team structure. Clay Jones and Stephanie Eaddy of Black Glass explored the challenges marketing teams face and provided steps leaders can take to optimize their teams.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Advertising Production Masterclass (Full Day)
- Advertising Production Masterclass (Regional Full Day)
- Advertising Production: What Marketers Need to Know (Virtual)
1-Day Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available 1-day conferences.
Webinars
No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- LGBTQ+ Forum
- Analytics & Data Science Committee
- In-House Agency Committee, Midwest Chapter
- In-House Agency Committee
- In-House Agency Committee, West Coast Chapter