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Talent and Marketing Organization

Industry-Wide Goals:

Attract the right talent and build the right organizational structures to maximize performance potential.

Align the academic curriculum with the business community and “market marketing” as a career choice.

Train marketer and agency staff to upgrade existing business performance.

The ANA’s Approach

We have launched the industry’s first campaign to elevate marketing as a career of choice, published multiple research reports to help brands effectively structure their organizations, and established the ANA Trust Consortium to act as a voice for brands and help establish industry standards, among a number of other initiatives.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Agenda Items

This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.

Continually inspire and elevate the quality of upcoming and existing talent.

Optimize business performance through improved organizational structure.

Elevate transparency and efficiency while fueling optimized information exchange.

Featured Content

Articles, insights, research, and more to advance your marketing and advertising.

Being Transparent Is a Good Start to Building Trust
Seven Tips for Organizational Transformation
Three Tips for Talent Development

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Industry Conferences
August 5th 2020 ANA Chicago Nonprofit Conference
September 23rd 2020 ANA Media & Measurement Conference Presented by A+E Networks
October 5th 2020 ANA Advertising Financial Management Conference Presented by Active International
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Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

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1-Day Conferences
July 15th Marketing Procurement Day presented by Decideware
September 15th ANA Law & Public Policy Conference @ Reed Smith
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Webinars
June 4th Heat + Deloitte Digital Use Social Sensing to Help Business Navigate COVID-19
June 5th Six Ways to Redesign Scope of Work Programs in Uncertain Times
June 15th Using Data & Tech to Fuel Trust and the Future
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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

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Go Further

Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.

Explore the Growth Agenda