Talent and Marketing Organization

Continued growth can only be sustained by talent that is increasingly capable, highly skilled, and diverse. Attracting and developing this talent requires an end-to-end, systematic approach that starts at the academic level, progresses through the current marketing organization, and culminates at the senior leadership ranks.

The ANA’s Approach

We launched the industry's first campaign to elevate marketing as a career of choice, formed the bridge that connects the advertising, marketing and academic communities, published multiple research reports to help brands effectively structure their organizations, and put our full weight behind continually developing the skills of all marketers.

CMO Growth Council

The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

CMO Content

Strengthening Black Entry Level Talent Representation Across the Marketing and Advertising Ecosystem

6 days ago

ANA’s Global Growth Council convened to discuss the importance of strengthening black entry-level talent across the marketing and advertising industry, and share ideas on how to drive change.


Marketing and Product Development Alignment Tool

1 week ago

This self-assessment tool will help you understand how aligned your marketing and product development departments are.


Sales and Marketing Alignment Benchmark Report

1 week ago

Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Industry Conferences

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Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

Go Further

Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.