Trust and Transparency

Marketers today operate in the most non-transparent ecosystem in our industry's history, breeding inefficiency through poor business decisions.

The ANA invites all marketers to join our members in elevating transparency across all marketing, agency management, and media platforms, and to fuel information exchange to optimize business decision-making.

The Challenge

Trust and transparency issues affect almost every aspect of the marketing ecosystem, from traditional, non-traditional, digital, and programmatic media to out-of-home, experiential events, and measurement. The more transparency brands have, the better they can manage their marketing investments and reach consumers.

The ANA’s Response

To help address trust and transparency issues, we launched the ANA Trust Consortium, which offers brands best practices and industry standards for marketers, agencies, and suppliers. That’s in addition to multiple committees dedicated to improving trust and transparency and the industry standard Data Transparency Label.

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Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.