Industry Initiatives
Championing causes to make the industry stronger and more knowledgeable

Comprised of the heads of marketing from ANA member companies, this elite community strives to drive growth guided by a 12-point leadership agenda.


#SeeHer is a movement led by the Association of National Advertisers (ANA) to increase the percentage of accurate portrayals of women and girls in U.S. advertising and media by 20% by 2020.

A groundbreaking research study that explores the issues from the perspective of hiring companies, the academic community and the students themselves

The ANA's Data Analytics Center is the gateway to thought leadership, education and recognition in marketing measurement, data and analytics

AIMM seeks to bring together senior thought leaders from the African-American, Hispanic, Asian, LGBTQ and general market communities to create a united blueprint for the evolution of multicultural and diverse-segment marketing in America.

The ANA Center for Brand Purpose provides the education, guidance, and leadership to maximize marketers’ understanding of purposeful marketing and its significance to driving brand growth.

The ANA and Ebiquity/FirmDecisions Media Transparency Prescriptions, Principles, and Processes for Marketers

ANA and the 4A’s conduct broadcast talent negotiations with SAG-AFTRA through the Joint Policy Committee, or JPC

3MS is a partnership, directed by the ANA, 4A’s and IAB, to identify and define digital media currencies and the core metrics for planning, buying and evaluating brand advertising across all platforms

The mission of the Trustworthy Accountability Group (TAG) is to root out fraud, malware, and piracy in the digital advertising supply chain through operating standards, transparent business practices, and the use of technology

Leading marketing and advertising industry associations have established a comprehensive, self-regulatory program and implemented consumer-friendly principles and enforcement standards regarding online behavioral advertising


Ad-ID, developed by the 4A's and the ANA, is the industry standard for identifying advertising assets across all media platforms

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