ANA Trainers


Jane Maas

In Loving Memory 1932-2018.

Jane Maas is the author of Mad Women: The Other Side of Life on Madison Avenue in the Sixties and Beyond. It is the story of her experience in advertising in an era of rampant sex, three-martini lunches, and overt sexism. Advertising Age recently named her “one of the 100 most influential advertising women of the last 100 years.” She is best known for her direction of the “I Love New York” campaign, which revitalized tourism in both city and state.

As a creative director at Ogilvy & Mather, Jane worked on advertising for General Foods, Lever Brothers, S.C. Johnson, American Express, and Cunard Lines. At Wells Rich Greene, in addition to the New York campaign, she headed the creative group on Procter & Gamble.

She is co-author of the classic How to Advertise, and is a member of the ANA Faculty. Jane is a graduate of Bucknell University and has received honorary degrees from St. John’s University and Ramapo College.