ANA Trainers


Jerry Grossman

Jerry Grossman is the executive director of The Imaging Alliance and owner/editor of Digital Imaging Reporter. He began his marketing career working at renowned advertising agencies D'Arcy Masius Benton & Bowles (DMB&B), Ammirati & Puris and Scali, McCabe Sloves, on a both packaged goods and consumer electronics accounts, including Proctor and Gamble, Stanley Tools and Nikon.

Jerry joined Nikon as director of advertising in 1993 and held successive marketing positions including VP of internet development, and VP of marketing for all consumer products, where he was responsible for helping to bring Nikon from the analog to the digital world. He also spearheaded the creation of The Imaging Alliance, the first trade association in the imaging industry to include both manufacturers and retailers. The Imaging Alliance has welcomed 60 new members to their board association since 2017, where he serves as executive director.

Jerry earned a B.S. in marketing from SUNY Buffalo and an M.B.A. from Baruch College. He is currently an adjunct professor in the graduate program at St. Joseph’s College, teaching graduate courses in marketing concepts, and strategies and digital marketing.