ANA Trainers


Beth Smith

Elizabeth B. Smith co-founded Smith Browning Direct in 1987 as a consulting firm specializing in direct marketing strategic planning for commercial and nonprofit organizations.

A 30-year veteran of direct marketing, Beth has extensive experience in designing and managing direct marketing programs for a wide variety of industries, including: business-to-business marketers, the travel industry, financial services firms, high tech products and services companies, consumer packaged goods, pharmaceutical companies, and charitable and membership organizations.

She is an expert in customer loyalty and database marketing programs. She was previously Vice President of Marketing at Epsilon in Boston. Beth held several other positions over her 15 years at Epsilon, including Creative Director and Vice President of Account Management. She has received numerous awards for creativity in marketing and has spoken internationally on direct marketing, database and relationship marketing.