ANA Trainers


Alice K. Sylvester

Alice is pleasantly surprised that her post-agency consulting life incorporates so many of the disciplines she mastered in her agency career: media research, communications research, brand economics and consumer insights. She has been partner at Sequent Partners for over 8 years after holding a variety of positions at major advertising agencies. She was Senior Vice President, Account Planning Director at Draftfcb and also worked at Young & Rubicam Inc., (Director of Brand Insights) Leo Burnett, (Director of Brand Economics) J. Walter Thompson (Media Research Director) and Tatham-Laird & Kudner (now Havas). Ms. Sylvester has a diverse interdisciplinary background in media research, brand research and account planning.

Alice is a past Chairman of the Board of the Advertising Research Foundation, and a member of the Editorial Review Board of the Journal of Advertising Research. She has chaired the "David Ogilvy Awards for Research Excellence" as well as the "Emotional Response to Advertising” initiative. Alice is co-author of Advertising and the Mind of the Consumer, published in 2000 by Allen & Unwin and Kogan Page.