ANA Trainers


Craig A. Coffey

Founder and President - Way Maker Leadership

Senior Marketing roles are uniquely dynamic and complex positions undergoing unprecedented transformation and demands. Today, marketers are expected to be the “Customer Champion,” Chief Storyteller,” “Growth Driver,” “Innovation Catalyst,” and “Capability Builder” for their company. Now more than ever, success requires a differentiated set of leadership competencies to meet these growing expectations. Craig is the Founder and President of Way Maker Leadership, an Executive Coaching practice, focused on helping senior marketers unlock and grow their talents, lead more powerfully, build stronger teams and deliver inspired results. Notably, Craig is a Diversity & Inclusion champion who helps clients recruit, develop, and advance future leaders. Craig received his credentials through the International Coaching Federation (ICF), the most recognized, governing, and credentialing body of the coaching profession.

Previously, Craig held senior-level Marketing and General Management positions for several Fortune 500 Companies across various industries and sectors. He has a proven track record of building businesses and well-recognized global brands for Kraft, Pizza Hut, PepsiCo, Nokia, Wells Fargo and more. He is a former board member of the ANA.


The DEI Advantage: Leading Diverse Teams That Drive Growth (Virtual)