ANA Trainers


Ernan Roman

President, Ernan Roman Direct Marketing 

Mr. Roman is recognized as an industry pioneer. He was recently inducted into the Marketing Hall of Fame for his pioneering work in creating three transformational methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice of Customer Relationship Research.

Clients include innovative Fortune and growth companies such as Microsoft, NBC Universal, IBM, Disney, MassMutual, QVC, Hewlett-Packard, MSC Industrial Direct, Life Line Screening, HMS National, and Songza Media, Inc.

Ernan was named in “B to B’s Who’s Who” as one of the “100 most influential people” in Business Marketing by Crain’s BtoB Magazine.

Ernan is the author of the widely read blog, “Ernan’s Insights on Marketing Best Practices”, ( His latest book on marketing best practices is titled: Voice of the Customer Marketing: A Revolutionary Five-Step Process to Create Customers Who Care, Spend, and Stay.

Ernan’s other books include Opt-In Marketing and Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales.