ANA Trainers


Ken Zachmann

In 2018, Ken launched his consulting firm focused on outsourced business development for complex data solutions, including helping AdTech platforms build identity-based solutions to navigate a cookie-less future. His background in data and identity resolution, paired with the experience living and working in both the U.S. and Germany, has afforded him a unique understanding of the complexities of sourcing and building data solutions in the U.S. and in EU.

Areas of Expertise Include:

  • Data-driven audience targeting for programmatic advertising
  • Identity resolutions and building ID graphs
  • Developing go-to-market solutions for companies to work with or build tools around Google Topics and Apple’s iOS changes
  • CDP/DMP sourcing for first—arty and third-party data collection and management
  • Privacy and regulation related to GDPR and CCPA/CPRA
  • Global data sourcing to building identity-based products and solutions
  • Extensive experience in topics related to multi-touch attribution and measurement