ANA Trainers


Laura Bates

Laura Bates is Founder and Principal of Brand Verve, a consulting firm that helps organizations grow their brand value through strategic positioning, engaging customer experiences and innovative products and services. Drawing on her experience as a brand executive at Procter & Gamble, Marriott International, and Domino’s Pizza, as well as a decade of consulting to Fortune 500 companies in hospitality, insurance, health care, banking, education and consumer products, she offers a wealth of knowledge on how to create and sustain a successful brand.

Laura’s roots lie in the American South. She earned a bachelor’s degree in Communications at Tulane University and an M.B.A. from the Fuqua School of Business at Duke University where she was a Unilever U.S. Scholarship recipient. Home for her and for Brand Verve is now in the Washington, D.C., area.