ANA Trainers

Associate Professor, Columbia College Chicago

Laurence Minsky is renowned in professional and academic circles for his strategic and creative leadership and broad-reaching industry expertise which includes brand development, advertising, brand activation, content marketing, new product development, direct response marketing, local store marketing, channel communications, as well as online, mobile, and social marketing. He is also known for developing effective award-winning cross-channel solutions that boost marketing ROI.

He currently serves as an associate professor in the Department of Communication in the School of Media Arts at Columbia College Chicago and as a strategic and creative marketing consultant serving corporations, ad agencies, design firms, and nonprofits across the globe.