ANA Trainers


Mark Beal

Founder and Principal, Mark Beal Media

Mark Beal is the Founder and Principal of Mark Beal Media, a consultancy he created after more than 25 years in marketing to help corporations, brands, and organizations better understand how to effectively engage the next most important consumer segment, generation Z. Mark was a managing partner for one of the nation’s top-ranked public relations agencies where he collaborated with category-leading companies and brands in developing award-winning public relations and marketing campaigns that delivered measurable business impact. Mark’s experience spans a variety of industries including automotive, banking, credit cards, personal finance, health care, pharmaceutical, food, beverage (non-alcoholic and alcoholic), quick-serve restaurants, sporting goods, power sports, travel, technology, consumer packaged goods, furniture, retail, and others.

Mark leverages his experience by teaching marketing and public relations at the graduate and undergraduate levels at Rutgers University where he was appointed the school’s first-ever full-time Professor of Professional Practice in Public Relations. It was his students who inspired Mark to author three books including his most recent, Decoding Gen Z: 101 Lessons Generation Z Wil Teach Corporate America, Marketing & Media. He earned his master’s degree in Journalism and Mass Communication with a concentration in Public Relations from Kent State University. Today, Beal is based in Toms River, New Jersey.


Marketing to Generation Z (Half-Day)

Marketing to Generation Z (Virtual)