ANA Trainers


Matt Prohaska

Matt Prohaska, CEO and Principal, heads Prohaska Consulting’s efforts to drive clients’ revenue and/or reduce costs. Over the course of his career, Matt has managed six different regional and national sales teams, consulted for more than sixty companies and founded four others.  He has contributed to the growth of online advertising since its commercial inception in the early 1990s with executive roles at ad agencies and publishers, most recently as the Programmatic Advertising Director for The New York Times.

Matt leads Prohaska Consulting’s extensive programmatic training efforts. He has taught more than 5,000 people in training sessions with industry associations, at industry events and in client-specific engagements.