EVP, Measurement for Marketers

 

ABOUT THE ANA

The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.


LOCATION: New York, NY


POSITION SUMMARY:

Measurement for Marketers is a highly ambitious new practice within the ANA, focused on empowering marketing leaders to make optimal and confident decisions in their continuing efforts to fuel growth, and to advancing critical industry measurement priorities through the lens of the marketer. Measurement for Marketers will also deliver first-rate measurement products and services to ANA members and serve to unify the various silos that currently exist in the measurement ecosystem.

The EVP position will build and lead the ANA’s Measurement for Marketers function and its core products and services and reports to the Group EVP. The critical aspects of this role will be to lead strategic initiatives at the industry level for the marketing measurement agenda; galvanize the ANA marketer measurement community to move the next generation of measurement forward; and build, reinvent and execute products and services for ANA members.

This will also entail building a team and supervising staff to both optimize existing ANA assets devoted to measurement to ensure their full potential and to create new services to highlight measurement and promote networking and engagement. Finally, it will also require building a close relationship with the Media Rating Council and spearheading the facilitation of an ANA member advisory board.


ESSENTIAL FUNCTIONS AND RESPONSIBILITIES OF POSITION:

Mobilize Measurement for Marketers and set in motion a transformative measurement movement with ANA members and across the industry. Drive a robust set of activities which will impact the marketing industry tremendously: 

  • Build, communicate and advocate marketers’ immediate and long-term measurement agenda with the industry in a safe environment for consumer privacy. Ensure that a completely transparent and unbiased measurement system continues to evolve.  
  • Actively participate in the global industry cross-platform measurement principles initiative with the WFA.
  • Lead an industry cross-platform media measurement initiative in the US.
  • Support the building and adoption of future standards by the Media Rating Council. Partner with the MRC on key industry initiatives including advocating for the accreditation of walled gardens and tech providers.
  • Expand member products and services to the measurement community through an annual ANA Measurement and Accountability Conference, 1-day conferences, committees webinar programs and leadership platforms including white papers and podcasts.
  • Formalize and recruit an ANA member measurement advisory board to ensure optimal marketer engagement and to inform the long-term vision and agenda of Measurement for Marketers.  
  • Serve as an industry liaison with the Measurement system.
COMPETENCIES SOUGHT:

To perform the job successfully, an individual should demonstrate the following competencies: 

  • Known profile within the marketing measurement industry; leadership experience in client-side marketing, measurement, publishing or advertising.
  • Dynamic and fearless leadership style; ability to masterfully represent the ANA among top marketers and industry professionals.
  • Deep subject matter expertise in the advertising measurement system including a thorough understanding of digital platforms, walled gardens, linear television, and the overall digital landscape.
  • Experience in data analytics and outcome-based measurement is essential. Proficiency in technical solutions as they relate to measurement, data analytics, digital and research.
  • Capable of quickly establishing credibility as a leader and innovator with ANA members and also within the organization.
  • Excellent communication skills: write and present effectively; adjust to fit the audience and the message; strong ability to get a message across and be persuasive.
  • Team leadership skills and ability to work collaboratively. Excellent project management skills. 
  • Self-directed and mature approach to colleagues, members, and the industry.
 REQUIREMENTS:

Qualifying for this position normally requires the following: 

  • Leadership experience in measurement, research or data analytics roles at:
    • Client-side marketing 
    • Agency
    •  Measurement, data/tech industry suppliers
    • Publishers, platform or linear television
  • 5-10 years’ experience in a senior leadership role
  • Bachelor's degree required. MBA is a plus
OUR COMPETITIVE TOTAL REWARDS PACKAGE INCLUDES THE FOLLOWING BENEFITS, INCENTIVE, AND PERKS

Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous Paid Time Off program, designated work from home days, summer Fridays, casual dress code, incentives, and rewards.

TO APPLY:

If your skills, experience, and enthusiasm align with this position's requirements and responsibilities, please forward a cover letter with salary requirements and a resume. Only applicants with salary requirements will be considered. Application materials should be sent to careers@ana.net.