Manager, Content Creation, Marketing Knowledge Center

About the ANA

The ANA (Association of National Advertisers)’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.

 ANA’s Marketing Knowledge Center is the premier portfolio of marketing insights and resources in the industry. The MKC is comprised of a dynamic team of writers, strategists, and researchers who transform keynote speeches from marketing’s brightest minds and award-winning ad campaigns into content that inspires, educates, and helps brands make smarter business decisions.

Position Summary

The ANA’s Marketing Knowledge Center is looking to hire a talented, diligent writer for the position of Content Creation Manager to join its team. The ideal candidate will be able to write clearly and concisely about all aspects of the marketing industry — from social media to programmatic buying — and will be passionate about creating content of all lengths and formats to help educate and inspire marketers, at times under tight deadlines. The MKC is always looking to elevate our offerings to ANA members, so curiosity, creativity, and the ability to think outside the box are vital to the role.

Location: New York, NY

 

Specific Responsibilities
  • Create/edit proprietary content, including but not limited to:
    •  Detailed write-ups of presentations given at ANA events 
    • Award case studies 
    • Long-form content pieces that share research, trends, and best practices on specific marketing topics 
    • Blog Posts and short-form “social media-friendly” content
  •  Collaborate with internal and external stakeholders to ensure a steady flow of content creation          that supports current and future marketing strategies for ANA member needs
  •   Ensure all content meets high-quality standards and corporate style while staying informed of          current trending topics, new developments in media, technology, and industry best practices
  •   Attend ANA events to capture marketing insights — including travel (6-10 events annually) to            ANA events outside of New York. 
  •   Other projects as required
Qualifications

Desired Skills and experience:
  • Bachelor's degree in Journalism, Communications, Marketing, or a related field 
  • 3-5 years of experience in B2B content marketing, digital marketing, PR/corporate communications, or a relevant publishing industry role
  • Journalism experience a plus Content marketing and/or design experience a big plus
  • Strong verbal and written skills, including the ability to write clearly about complex subjects or turn a meandering presentation into a smooth story
  • Demonstrated project management, organizational, and problem-solving skills
Attributes/Skills Required:
  • Proven ability to prioritize and handle multiple projects from start to finish
  • Attention to detail and copyediting skills
  • Ability to adapt to a changing environment and handle multiple priorities
  • Great writing and analytical skills, exercising judgment to determine when to take the initiative and  when to seek help
  • Experience working as a writer in a collaborative environment
  • Social media enthusiasts are also encouraged to apply
Our competitive compensation package includes the following Benefits, Incentives, and Perks:

Comprehensive benefits package, 401k match, flexible scheduling, generous Paid Time Off program, designated work from home days, summer Fridays, casual dress code, incentives and rewards


To Apply

Please send a resume, cover letter with salary requirement, and writing samples to careers@ana.net.