Senior Manager, Program and Events

About the ANA

The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. The ANA’s membership includes more than 1,700 companies with 25,000 brands that engage almost 100,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually.

We are currently seeking a Senior Manager, Program and Events to join our Data & Technology Practice. This growing team at the ANA provides the data strategy and management capability needed to drive growth for our members. The focus is on creating a mastery of the marketing technology that supports people-based marketing at scale, enabling optimal marketer decision-making to generate measurable business results. Another important focus area for the team (and this role in particular) is the programming of conferences, events, committees and a very robust industry awards program. Bringing together both the buy and sell sides of the marketing ecosystem, these events accelerate marketer and solutions provider networking more effectively and efficiently than any other organization in this field and provide our members with actionable insights into the best ways to measure and optimize marketing effectiveness.

Located in our New York City office and reporting to the Director, Data & Technology Practice, this role provides an opportunity to learn about multiple facets of how data impacts advertising, media, and marketing from some of the best and brightest minds in the business. 

Responsibilities
  • Co-manage approximately 4 data and analytics committees (each meeting on a quarterly basis) in locations such as New York, Chicago, Atlanta, and the West Coast.
    • Research, identify and invite subject matter experts to speak on relevant topics of committee interest
    • Execute a portfolio of special projects guided by the committee such as the distribution of research reports
    • Act as logistical liaison on monthly conference calls and webinars
  • Provide support in managing 4-6 members-only conferences a year. Members-only conferences are typically hosted at ANA member companies in various locations. Attendance at members-only conferences ranges from 100-200 individuals.
    • Populate, modify and contribute to the prospective speaker database, and send invitations to populate conferences with subject matter experts
    • Provide logistical support as needed including venue management with host partner, catering, badges, audiovisual requirements, etc.
  • Support the programming, marketing, and logistics of an ANA national industry conference in the Data and Analytics space.
  • Manage and execute the practice monthly webinar series, identifying and/or liaising with webinar teaching experts inclusive of scheduling and managing Adobe Rooms process; with stakeholders, explore repurposing of webinars for distribution to broader ANA membership.
  • Assist in the logistics of industry leadership initiatives such as the ANA ECHO Awards, which is a global program that celebrates the industry’s best in data-driven marketing and advertising. This position would have responsibility for driving and managing entries and event logistics.
Qualifications
  • Relevant Bachelor’s degree from an accredited institution
  • A minimum of 3 years of agency, client-side marketing or other relevant prior work experience
  • Experience at a digital agency, analytics agency, data provider and/or media company would be an added plus
  • Working knowledge (or willingness to learn about) topical areas, e.g., measurement, media, digital and data-driven marketing
  • Ability to travel within the U.S. (approximately 10-15% of the time)
Attributes/Skills Required
  • Passion for the marketing industry
  • Project management experience
  • Strong sense of personal ownership of responsibilities in a results-oriented environment
  • Ability to multitask and adapt to a changing environment
  • Strong verbal and written communication skills
  • Detail oriented and ability to juggle multiple priorities

Our comprehensive total rewards package includes the following benefits, incentives, and perks: Excellent health and wellness benefits, competitive salaries, 401(k) with employer match, flexible scheduling, generous Paid Time Off program, designated work from home days, summer Fridays, casual dress code, incentives and rewards.

To Apply: If your skills, experience, and enthusiasm align with this position's requirements and responsibilities, please forward a cover letter with salary requirements and a resume. Please note that only applicants with salary requirements will be considered. Application materials should be sent to careers@ana.net.