Digital Ad Campaign Manager

Overview:

The candidate should either have an agency background and or work directly for a brand managing all aspects of digital marketing campaigns and extensive experience in the Amazon Ad Platform. This midlevel candidate needs to come to us with a solid foundation of these skill sets so they can hit the ground running.  Must have experience navigating platforms along with analytical and optimization experience.  

Systems: Salsify, Price Spider, AMS, Google Analytics, Domo, Salesforce Commerce Cloud

  • Enforce MAP Pricing.
  • Manage, update and monitor PriceSpider program and processes on a daily basis to determine MAP violators and send out notices to retail customers.
  • Collaborate closely with the PriceSpider team to create and use tools/dashboard most effectively and efficiently.
  • Create weekly reports for management and sales recapping violations and key violators.
  • Meet Cuisinart’s goals and measures and report on the success of the use of PriceSpider.
  • Communicate challenges in a timely manner to management to institute corrective action.
  •  E-Commerce Content Management.
  • Cross-training in Salsify content management system to deploy content.
  • Create effective copy that will drive traffic to the item page and sufficient assets to help convert the traffic to sales.
  • On existing items update current pages with any new assets or copy to keep the information up to date and relevant.
  • Work with marketing on new item launches to be sure sufficient copy, images, additional assets, and videos are developed to create A+ content at the time of launch.
  • Audit retailer website for visibility and performance metrics.
  • Educate and advise field sales force on benchmarking, performance KPIs and effective use of digital marketing dollars.
  • Manage Amazon Advertising.
  • AMS campaign management responsibilities, including campaign setup, managing bid adjustments, optimizations, and reporting.
  • Work with Amazon sales team on a weekly basis to discuss the effects of campaigns and making changes and creating strategies to maximize sales with available funds.
  • Manage and streamline Amazon A+ pages across all product categories.
  • Meeting Amazon’s and Cuisinart’s ACoS goals for the year.
  • Optimize ad spending within budgeted parameters.

 

How to apply: