Digital Marketing Specialist

Working for Holiday Retirement

Holiday Retirement helps older people live better, and we accomplish this by following these principles:

  • Older people are vibrant and deserve the best experience.
  • We promote independence and create choice to do your thing.
  • We appreciate and respect our residents, families, associates, and guests.
  • We believe in life-long learning, growth, and staying connected.

If you have a passion for making a difference in the lives of older people, we’d love to talk to you.


In the role of Digital Marketing Specialist, you will be responsible for optimizing email campaigns that target customer leads, personalizing the engagement and nurturing leads to choose a Holiday community as their new home. The email campaigns will drive website revisits and learn-more opportunities, and promote prospective resident participation in events, tours and activities at one of Holiday’s communities. The Specialist role interacts with Content Development, Sales, Resident Experience, IT, and customer engagement solution vendors to develop, execute, and track successful email campaigns. The Specialist position also impacts the performance of the Holiday web site and lead generation programs by supporting digital advertising campaign set-up and tracking.


Digital Marketing Specialist Responsibilities:
  • Build and execute email campaigns that drive lead conversion.
  • Coordinate calendaring, implementation, execution, optimization, reporting and analysis to increase lead engagement.
  • Build out the customer engagement application (Marketo), optimize lead nurture, and scale Marketo to personalize engagement across different customer segments.
  • Optimize email programs through continual testing of creative, subject lines, cadence, and targeting.
  • Work closely with Content and Creative to proactively evaluate branding, design, and messaging of email to develop the most effective campaigns.
  • Monitor and manage email deliverability and opt-out requirements to assure legal compliance.
  • Identify customer relationship management (CRM) design and sales process enhancements that drive personalization.
  • Proactively coordinate and communicate with Resident Experience, Sales, Human Resources on outbound email calendar, email promotions, and resident and associate surveys.
  • For the Holiday website, set up advertising campaigns and response tracking, update within website CMS, and coordinate with Content and Advertising Management.
  • Coordinate with IT and external vendors on website tools that improve customer engagement (maps, floor plans, more).
  • Participate in special projects and performs other duties as assigned.

 


Qualifications:
    • Bachelor’s degree.
    • 2+ years email marketing experience. Marketo a plus.
    • Knowledge of delivery issues and optimization.
    • Ability to build effective working relationships with cross-functional teams.
    • Attention to detail, deadlines and accuracy.
    • Demonstrated analytical and problem-solving skills.
    • Basic understanding of HTML.
    • Ability to interpret and analyze data from multiple sources.
    • Versed in email compliance laws including CAN-SPAM & California Consumer Privacy Act.
    • Strong interpersonal, verbal and written communications skills.

 

For over 45 years, Holiday Retirement has been committed to helping older people live better by providing the very best options for independent and assisted living. Today, we are proud to offer older adults the choice of over 250 communities throughout the U.S. Holiday Retirement communities are unlike any other. Our unique locations offer an exceptional lifestyle full of enriching activities for our residents, as well as deeply fulfilling careers for those who embrace our mission and principles.

Holiday Retirement is an Equal Opportunity Employer and is committed to employing a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.

 

Req ID: 
  • 70088  

 


Nearest Major Market:
  • Orlando
Job Segment:
  • Developer, Compliance, Advertising, CRM, Marketing, Technology, Legal.

 

Apply Now!