Consumer Marketing Specialist - Asia Pacific

JOB PURPOSE

Contributes to the AP region product and marketing communication toolkit by fostering strong collaboration with local marketing teams and global teams. Ensure that local markets needs are represented in the global marketing toolkit developments. This role also leads/supports the marketing toolkit creation for selected China/AP product specific projects by briefing either internal (Corp global Creative) or external creative resources. Conducts background research and competitive analysis to support the Creative Brief, ensuring creative, marketing and branding assets are globally relevant and impactful. Conducts post launch analysis to understand asset adoption, post launch marketing program assessments and market social media performance to make future recommendations.


ESSENTIAL DUTIES AND RESPONSIBILITIES
1. With final approval and direction from Assistant Manager, helps to move creative development, global/regional coordination and communication forward to ensure maximum global adoption of Corporate materials and assets including promotion, video, collateral, social media, advertising, education, IBC communication and PR plans, designed to develop strong emotional bonds with consumers through the direct selling channel. Works with corporate marketing team and other relevant corporate partners to represent AP/China market communication needs in the product toolkit development plan. Collaborates with corporate teams to champion AP market needs and help lead resolution efforts of any project challenges to keep the project moving toward launch date. Collaborate with global team and product marketing team to also lead related product knowledge workshop content.

2. Builds strong relationships with markets to understand market needs and influence regional/global directions. Work with markets to understand and support their launch plans and ensure the right information and feedback are cascaded to regional and global counterparts. Must be able to recognize and make recommendations about handling divergent requests and points-of-view in order to develop relevant and regionally/globally efficient assets, with support from Assistant Manager. Communications skills should be successfully developed to manage complexity of working across cultures and departments. Conducts post launch analysis to understand asset adoption, post launch marketing program assessments and market social media performance

3. Support Assistant Manager to lead the development China/AP specific marketing toolkit development. Collaborate with China and AP markets and global brand team to align requirement, concept, creative direction, deliverables and execution excellence. Work with internal creative team or external creative agencies and suppliers to lead communication toolkit development.

4. Monitors competitive and industry to identify best practices across a diverse portfolio to continuously improve marketing programs. Briefs Manager and senior design team on routine competitive intelligence and new digital solutions especially on social platforms that can better deliver assets, alignment across the Mary Kay organization. As contributor on product and program launches, recommends or makes suggestions of new ideas for competitive insights to share with market, regional and global partners.

5. As a backup to Assistant Manager, serves as Corporate point of contact over toolkits and other assets shipped to regional and market partners.


KNOWLEDGE, SKILLS AND ABILITIES
Education: 
  • Bachelor’s degree, or equivalent, in Business, Communications, Marketing, Online and/or Social Media Marketing or related field.

Experience: 
  • 2 to 4 years of experience in cross-functional corporate or agency environment required, including at least 1 year direct experience with social media. Agency, cosmetics and direct selling industry experience highly preferred.


1. The ideal candidate will bring integrated marketing experience with a passion for social media, working in a regional environment and best-in-class creative development. Critical to this position’s success is the ability to manage multiple routine projects with attention to detail.

2. Demonstrates a linked spectrum of global marketing, PR, social media, promotions and advertising ideation, program management.

3. Excellent communication skills required to establish credibility and form business partnerships with clients locally and globally, to provide clear product/brand positioning and creative briefs and to exchange information with individuals at various levels of the organization. Must be strong, assertive personality balanced with a respect for others.

4. Must demonstrate diverse thinking and possess the sincere desire to work in a collaborative environment, dealing with numerous diverse cultures and environments and the resultant complexity. At the same time, must be able to balance brand objectives and global strategies with the local, cultural needs.

5. Must be able to collaborate with Agency and internal Creative partners and cross functional teams. This role will support Manager and Assistant Manager to assist in developing the execution of established vision and objectives.

6. Expected to be able to deal with ambiguity and rapidly changing priorities.

7. Must be a Brand Ambassador for the Mary Kay Brand and ensure all tactics adhere to Branding guidelines and global social media strategy.

8. Must have the ability to perform duties under general direction and independently perform assignments with only general criteria for expected results and possess a high level of time and project management skills with the ability to manage multiple projects and tasks.

9. This position requires working outside the normal office hours when dealing with international time-zones.

10. Travel required up to 10-20% of time to visit Asia Pacific markets and regional meetings. market study, attend special events to include; beauty and marketing trend seminars.

11. Strong verbal and written skills needed both local in-market (Mandarin preferred) language and excellent in English language.